2. INTRODUCTION
• BMW is a German automobile company founded in 1916 , whose present
parent company is Rolls-Royce Motor Cars.
• BMW was a aircraft engine manufacturer till the end of world war 1 , then
sifted to motorcycle production in 1923 followed by automobile in 1928-29.
• BMW keep the product in introductory and growth stages , so they
introduce the new models of each of its series to he entire series new.
• Sweden and Britain automotive product life cycle are eight years whereas
Japan automotive are only four year long.
3. Strategic Planning of BMW’s Global
Firstly , they plans its products and sales before
planning production capacities.
Firm decides on the set of future products and,
for each existing or future product, the year or
even the month of start-up and shutdown,
and estimated sales figures during its life
cycle.
Plant loading, in which planners allocate the
products to the plants and determine the
required production capacities.
4. CURRENT BUSINESS STRATEGY OF
BMW GROUP
• Powerful Brand Image.
• Maintain core values as technology
,innovation , performance ,quality, reliability
,exclusively and customer satisfaction.
• Mission Statement : “to be the most
successful premium manufacturer in the car
industry”
5.
6. S.T.P. FOR BMW GROUP
Segmentation
• Target the area that are more industrialized
like Europe , North America , Some part of
Asia And Africa.
• More Than 70% of sales f BMW cars are
recorded in Europe and North America.
7. Targeting
• BMW Group targets people who are aged
between 25 and 40 because these people have a
successful image.
• these people have a clean modern look and a feel
good factor.
• BMW Group focuses on being labelled as a
“luxury car” and “a foreign or international car”
• The aim of BMW Group is to target customers
that have an income of 25,000 Pounds.
8. Positioning
• Most of the people value “a feeling of safety”
while using BMW, which positions BMW
Group ahead of its competitors in customer
satisfaction
9. ADVANTAGES BMW IS DELIVERING TO
ITS CUSTOMERS
After research on BMW user to know tthat why
they use BMW , researcher got that they all a
feel a feeling of safety and comfort while
driving a BMW car.
Along with this unique brand and its
performance and quality is also the reason to
use BMW
10. MARKETS OF BMW AND FIGURES OF
MARKETS DOMINATED BY BMW
SALES
11. New Product
• Estimated demand per product and year drives
production and distribution activities and
installation of capacities.
• Firm create demand for a particular new product
only by deciding to launch it .
• The model must allocate the demand over the
life cycle to the years.
• After creating the demand , BMW targets on
discount for the suppliers of raw material to
generate larger profit.
12. SUPPLY CHAIN MODEL
• consider the impact of the load planning on
the entire supply chain from the suppliers to
the customers.
• develop a quantitative optimization model
with a clearly defined objective function.
• implement the model in an easy-to-use
software system
13. FUTURE STRATEGY
• . By 2020, BMW Group intends to further strengthen
the position of the company by increasing volume of
sales to more than two million units per annum.
• Like some markets in the Asian countries such as
Pakistan & Bangladesh where the potential for growth
is great
• in addition to providing quality services to its
customers, the BMW Group will engage in new and
profitable areas to enhance the business.
• Focusing on securing a competitive share of the
automotive market segments.
14. CONCLUSION
• BMW Group is now trying to target the emerging
markets of the world.
• BMW Group distinguishes from its customers by
its great advertising and marketing campaigns
and mostly by their great brand image.
• The innovation of the company, diversification in
new markets, technological advancement and
customer satisfaction are the key to BMW
success in the luxury car market
