New business plan related to introduction of new website that allow customers to choose the cab that they can take to travel at low cost.

1. Business Plan-www.Car4u.com
Presented By: Ajesh Raj
www.car4u.com

2. Introduction To Business
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Car Pooling service through Internet.
People can reserve their seats through internet
based website of car pooling
Will share car with other people
Driver has to register with valid identity
Payment will be made directly to the car owner’s
bank account
People can book the car on the day of journey as per
availability
www.car4u.com

3. Competitive Advantage
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Internet service gives it competitive advantage
No need to book the seats many days before the
journey
Easy and convenient booking website(User Friendly)
24×7 service
Customer support system
www.car4u.com

4. Strategy For Business
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Promotion through IT company employees
Online advertisement on the travel websites
Banner’s near the bus and railway ticket booking
offices
Advertisement’s through radio and T.V.
Tie-up with various
www.car4u.com

5. SWOT Analysis
Strength
1.Easy Startup
2.Less Finance Required
3.Low operational cost
4.Decrease traffic
5.Convenient
Opportunities
1.Enlarging throughout
India
2.Networking
Weakness
1.Lack of awareness
2.Loss to driver
3.Unpleasant experience
to customer
Threats
1.New Entrants
2.Website Crash
www.car4u.com

6. Market Research
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To find out other competitor’s available
Various facilities that they are providing
To find the customer’s interest
www.car4u.com

7. Marketing Budget
Budget will involve the following:
 Creating website(Rs.30,000)
 Online launching of website(Rs.599)
 Partnership with other travel agencies and agents
 Promotion in market
 Website maintenance
 Customer Service agents fees
www.car4u.com

8. www.car4u.com