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Digital marketing
1.
2. Get Started in Digital Marketing
You don’t have to quit your current career to get started in digital
Start by reading digital marketing blogs
Attend conferences related to digital marketing
Start your own blog. (Time to start – 5 minutes)
Take the Free Certification
(https://support.google.com/partners/answer/3153810?hl=en)
Select one mentor
3. DIGITAL MARKETING OPPORTUNITY IN INDIA
What are the jobs we can do?
Digital Marketing Manager
Content Marketing Manager
Content Writer
Adwords Experts
SEO Experts
Social Media Experts
others
6. DIGITAL MARKETING OPPORTUNITY IN INDIA
Digital Marketing isn’t a part of India’s education system yet
Opportunity – 4 X
7. DIGITAL MARKETING-Opportunity
How to earn Extra
There are certain no. of ways by which one can earn money through DM
such as
Free lancer
Blogging
Affiliate Marketing
Top 10 Bloggers
http://moneyconnexion.com/top-10-bloggers-in-india-their-earnings.htm
8. Digital Marketing Salaries in India
Digital Marketing Executive
0 to 2 years experience (1.5 to 2.5 lakh/Annum)
Digital Marketing TL
3 to 5 years of Experience(2 to 5 Lakhs Per Annum)
Digital Marketing Manager
5 to 10 years of Experience(5 to 12 Lakhs Per Annum)
Digital Marketing Director
10+ years of Experience(20 to 30 Lakhs Per Annum)
10. TERMINOLOGY IN DIGITAL MARKETING
Keywords-
SEO = Search Engine Optimization,
SEM = Search Engine Marketing
SMO = Social Media Optimization
Organic -that appear because of their relevance to the search
Inorganic- Ads
SERP (Search Engine Results Page) – It’s a list of results that a search
engine returns in response to a specific word or phrase query.
Page Rank - algorithm used by Google search to rank website in their SEPR
Page Authority – Score developed by MOZ that predicts how well a specific
page will rank in SERP
Domain Authority – SE ranking score developed by MOZ that predicts how
well a website will rank in SERP
11. TERMINOLOGY IN DIGITAL MARKETING
Alexa Rank – It is rough measure of a websites popularity compared with all
the other sites on the internet by both visitors and pages viewed on each visit.
Google Local Business Listing - It offers everything you need for a potential
customers to find and use your services, buy your products or visit your
business.
Keyword Density – Percentage of times a keyword or phrase appears on a
web page compared to the total no. of words on the page.
Keyword Stuffing – Loading a webpage with keywords or numbers in an
attempt to manipulate a sites ranking in Google search result.
Anchor Text – It a clickable text in a hyperlink.
Cloaking – It is technique where the content presented to the SE is different
from the user’s browser.
12. What Is Digital Marketing?
Digital marketing is an umbrella term
for all of your online marketing
efforts. Businesses leverage digital
channels such as Google search,
social media, email, and their
websites to connect with their
current and prospective customers.
26. WHAT IS SEARCH ENGINE
A search engine is a web site that collects and organize content
from all over the internet.
Some of the Examples for SE:
Google.com
Yahoo.com
Ask.com
28. Google AdSense
Google AdSense: It is the advertisement platforms of goggle through which a site
owner can give free space in his website for displaying of Dynamic add. It comes from
Google server
You are paid 68% of what the advertiser is paying to Google and this income is given
either of these formats
1-CPC : Cost Per click
Amount you spent on Evert time a visitors clicks on the add
2-CPM: Cost per 1000 Impression
The amount is paid for 1000 unique impression on the add if no clicks is received, its
range from Rs 2 to 4000
29. Google AdSense
Features of AdSense
1-In a single web page you cannot display more than 8 adds of Google. You can display
others advertiser add too
You can display 8 Ads
Banner ads- 3
Links add-3
Search Adds-2
2-Don’t ever click on the ads by yourself or promote your website in illegal way as
Google has strong tracking technique to catch the hackers and spammers easily
3-Don’t have any illegal content in the website like Adult content, movie software,
songs, drug addiction etc where you place Google ads
4-You are not allowed to have multiple active AdSense accounts
30. Google AdSense
Applying for Google AdSense Account
If you own a private website then you can
www.google.com/adsense and apply for website ads by submitting the form shown but
the chance of approval are higher only if your site is at least 6 Month old
https://www.google.com/adsense
33. Types of KEYWORD
Short Tail Keyword- Cancer treatment
Long Tail keywords- Best cancer treatment in JP nagar
Generic keyword- What is cancer
Business Keyword – Best cancer hospital
34. 5 steps to select keyword
Step 1- Google search tool,Bar
Step2- From competitor Analysis
Step3- Keyword reserch tool (Keyword Planner)
Step 4- International website
Step 5- Google trends
35. KEYWORD PLANNER
It is a free Ad Words tool for new or experienced .
You can find new keyword ideas for your search network campaigns
that are relevant to your products, services and targeted customers.
We can search for Keyword from Ad group.
36. BLOGSPOT WEBSITE
Important Factors for creating a BlogSpot
A Catching Headline
A Mesmerizing Introduction
Subheadings
A Strong Conclusion
37. WEBSITE/ BLOG
Domain -
It is used to identify one or more IP addresses and in URL’s to identify
particular webpage.
Hosting -
Allows individuals and organizations to make their website accessible
via the world wide web(www).
38. WORDPRESS
BLOGSPOT
It is a blog Publishing service that allows multi-user blogs with time-
stamped entries.
It is a free and open-source content management system based on
PHP and MySQL.
In this we can create a free website or easily build a blog.
40. ONPAGE OPTIMIZATION
OFFPAGE OPTIMIZATION
Measures that can be taken directly within the website in order to
improve its position in the search rankings.
Measures that can be taken outside of the actual website in order to
improve its position in the search rankings.
42. SEM(Search Engine Marketing)
It is a process of gaining website traffic by purchasing ads on search
engines.
It also involves the promotion of websites by increasing their visibility in
SEPR primarily through paid advertising like:
Ad sense
Ad words
43. GOOGLE ANALYTICS
Google Analytics is a freemium web analytics services offered by
Google that tracks and reports website traffic.
It deals with your visitors, user activity, time metrics, incoming
search terms ,which pages they visited etc.,
45. SMO(Social Media Optimization)
What is Social Media?
Benefits of Social Media?
1. Face Book
Create a pages
Creating Paid ads
2. LinkedIn
3. Twitter
4. YouTube
48. EMAIL MARKETING
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email.
It is essentially the same as direct mail except
that instead of sending mail through the postal
service, messages are sent electronically via email.
49. CONTENT MARKETING
Content marketing is a strategic marketing
approach focused on
Creating and distributing valuable relevant
consistent content to attract and retain a
clearly defined audience .
50. SEO SMALL TOOLS
You need effective SEO tools which are 100% free? Check out our Search
Engine Optimization tools for checking back links, tracking keyword positions
and more.
Text Content Tools
Images Editing Tools
Keywords Tools
Back Link Tools
Website Management Tools
Website Tracking Tools
Proxy Tools
Domains Tools
Meta Tags Tools
Password Management Tools
Online PDF Tools
57. STEP 1
Create your ad.
A-Start by writing an ad that tells
people what you offer.
B-Next, choose which business
category best describes you and set
your monthly budget.
58. STEP 2
People see your ad on Google.
When people search for what you
offer, your ad can appear above or
below the search results.
59. STEP 3
You get more customers.
A-When people click your ad, they’ll
see your website or your free Google
My Business page.
B-They can also call your business
directly.
C-Best of all, you’ll only pay when
people click or call.
61. IMPORTANT FUNCTION
How verified calls works
1. When your AdWords Express ad appears on Google,
we will assign and display a unique Google forwarding
number in your ads.
2. This phone number will be displayed in your ad instead
of your actual business phone number, and calls to this
phone number will be forwarded to your actual
business phone number.
3. When you get a call from your ad, you’ll hear the
following message: “Google Ads customer call.” That
way, you’ll know which customers your ad is bringing
in.
62. Need help?
Call for free ad setup help at 1800 419 0925
(9.30 A.M. to 6.30 P.M. IST, Mon-Fri)
63.
64. Google Webmaster Tools (GWT) is the primary mechanism
for Google to communicate with webmasters.
Google Search Console
Google Webmaster Tools helps you to identify issues with
your site and can even let you know if it has been infected
with malware
And the best part? It’s absolutely free
65. Explain what is digital marketing?
Digital marketing is the brand marketing tactics through the internet. It
includes various techniques like SEO, SEM and link building.
Explain what is SEO?
Search Engine Optimization widely known as SEO is the process of
improving the structure, content and organization of your site, so that
the Search engines can index them correctly. It also involves doing
promotional activities to boost your search engine rank.
Explain what is on-page and off page optimization?
Off page optimization: It is the process of boosting your search engine
ranking by getting external links pointing back to it
On page optimization: On page optimization directly deals with the
content and structure of the website.
66. What are the activities used to promote Digital marketing?
The digital Marketing activities are:
Search Engine Optimization(SEO)
Search Engine Marketing(SEM)
Campaign Marketing
Social Media Marketing
What is keyword in digital marketing?
Keyword is a word that a user enters into search engine to find specific
information.
Keywords are very important for SEO and better page ranking.
67. What are Search Engines?
Search engines plays a very vital role to find out the specific and
relevant information through World Wide Web. Some major search
engines are:
Google
Yahoo
Bing etc.
68. Define some Off page SEO techniques?
There are several techniques used in Off page SEO that are given
below:
Directory Submission
Social Bookmarking
Classified Submission
Article Posting
Blog Posting
Search Engine Submission
Which are the social media channels generally used for marketing?
Mostly used social media channels are:
Blogs: like blogger, wordpress, tumblr etc.
Social networking sites: like Facebook, LinkedIn, Twitter etc.,
Video Sharing sites: like YouTube, Vimeo etc.
69. What do you mean by Spider?
Many search engines use programs called spiders to index web sites.
Spiders follow hyperlinks and gather textual and meta information for
the search engine databases.
Spiders may also rate the content being indexed to help the search
engine determine relevancy levels to a search.
What is the difference between SEO and SEM?
SEO is a process to get our website appear in the search engine result
page.
SEM is a search engine marketing to purchase space in search engine
result page.
70. What are the limitations of title and description tags?
The title tag should be between 66-70 characters and Meta description
tag should be between 160-170 characters.
What is Google Analytics and main purpose of Google Analytics?
Google Analytics is a web analytics software used to track the traffic on
the website. The major purpose of analytics is to analyze the
information about the site and make decisions to improve the site traffic
and revenue.
What is Bounce Rate?
The percentage of users who leave the website without visiting any
other page is bounce rate.
71. What Google webmaster tools give us?
Google Webmaster Tools shows traffic for each keyword separately; it
gives more information about website performance according to Google
search query. This tool does not cover search results from other search
engines, such as Bing, Yahoo, or Baidu.
What’s the difference between internal and inbound links?
Internal links are links on a page on your site that go to another page on
your site. Inbound links are other websites that link to your content.
Both are valuable for SEO.
How many internal links do I need on each page of content?
Just like you should avoid stuffing too many keywords into your
content, you should avoid stuffing too many links into your content.
Only include them when it improves the reader experience.
72. What's the difference between organic vs. paid results?
Organic results are the results that appear in search engines, for free,
based on an algorithm. Paid -- or inorganic -- search results appear at
the top or side of a page. These are the links that advertisers pay to
appear on different search engines.
What are meta descriptions ?
A meta description is the text that appears below your page in a search
engine result that explains what the page is all about.
74. What’s the difference between internal and inbound links?
Internal links are links on a page on your site that go to another page on
your site. Inbound links are other websites that link to your content.
Both are valuable for SEO.
How many internal links do I need on each page of content?
Just like you should avoid stuffing too many keywords into your
content, you should avoid stuffing too many links into your content.
Only include them when it improves the reader experience.
76. How can I see what pages are indexed?
It's as easy as typing in site:www.smallseotools.com to find the pages
on your site that are indexed.
77. How long does it take to see results from SEO?
There are a few different factors that will determine how quickly (or
slowly) results will come. This list includes, but isn't limited to:
• How much content you create
• The quality of the content
• How the content resonates with your audience
• If you're a big or small site with strong or weak domain authority
What's a good goal to set for your SEO?
When you think about your goal for SEO, don't just think about the top
of the funnel and how many more visits you're getting to your website.
Think about your full marketing funnel and how much quality traffic
you're getting to your website.
79. 8 Tips To Start A Career In Digital Marketing
1. Familiarize yourself with the basics
2. Different roles in Digital Marketing
3. Network with industry professionals
4. Get formal training and certification
5. Take on independent projects
6. Grow your personal brand online
7. Learn technology
8. Stay updated on the latest trends
