SlideShare uma empresa Scribd logo
1 de 12
E-Choupal – An Indian
    Success Story




       e-Choupal : Group 8 B
Agenda
•   Introduction
•   What before e-Choupal?
•   What is e-Choupal?
•   Critical Success Factors
•   Strategy for Future




                 e-Choupal : Group 8 B
Introduction




  e-Choupal : Group 8 B
Mandi Distribution System
Village Trader             Farmer                 Ghani




  Wholesaler         Regulated Markets       Producer Co-ops




 Commission
   Agent
                               Trader


Private oil Miller                           Cooperative Mill



                     e-Choupal : Group 8 B
Mandi Operation Process




        e-Choupal : Group 8 B
Disadvantages – Mandi system




          e-Choupal : Group 8 B
What is e-Choupal?




      e-Choupal : Group 8 B
E-Choupal Business model




         e-Choupal : Group 8 B
E-Choupal - Advantages




        e-Choupal : Group 6 B
Critical Success Factors




        e-Choupal : Group 8 B
Strategy for the Future




        e-Choupal : Group 8 B
e-Choupal : Group 8 B

Mais conteúdo relacionado

Mais procurados

Bottom of pyramid approach in rural marketing sector
Bottom of pyramid approach in rural marketing sectorBottom of pyramid approach in rural marketing sector
Bottom of pyramid approach in rural marketing sectorVishalGupta901
 
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Anurag Kumar
 
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in India
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaHariyali Kisaan Bazaar - Rural Marketing (Retailing) in India
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
 
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMAT
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMATRural marketing initiatives by TATA by Ahammed Fasil N P DCSMAT
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMATAhammed Fasil N P
 
HUL Project Shakti
HUL Project ShaktiHUL Project Shakti
HUL Project Shaktiyashpal01
 
ITC e-Choupal and Saagar
ITC e-Choupal and SaagarITC e-Choupal and Saagar
ITC e-Choupal and SaagarVenkatesh B
 
ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )NMIMS
 
Rural marketing initiatives of hul
Rural marketing initiatives of hulRural marketing initiatives of hul
Rural marketing initiatives of hulVenkateswar ashokan
 
challenges and opportunities of rural market
 challenges and opportunities of rural market challenges and opportunities of rural market
challenges and opportunities of rural marketRanu kumar Mitharia
 
Parle Produtcts Pvt Ltd
Parle Produtcts Pvt LtdParle Produtcts Pvt Ltd
Parle Produtcts Pvt LtdDavid Das
 

Mais procurados (20)

E choupal
E choupalE choupal
E choupal
 
Bottom of pyramid approach in rural marketing sector
Bottom of pyramid approach in rural marketing sectorBottom of pyramid approach in rural marketing sector
Bottom of pyramid approach in rural marketing sector
 
Project Shakti - Unilever India
Project Shakti - Unilever IndiaProject Shakti - Unilever India
Project Shakti - Unilever India
 
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
Unilever in India: Hindustan Lever's Project Shakti - Marketing FMCG to the R...
 
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in India
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaHariyali Kisaan Bazaar - Rural Marketing (Retailing) in India
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in India
 
ITC
ITCITC
ITC
 
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMAT
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMATRural marketing initiatives by TATA by Ahammed Fasil N P DCSMAT
Rural marketing initiatives by TATA by Ahammed Fasil N P DCSMAT
 
HUL Project Shakti
HUL Project ShaktiHUL Project Shakti
HUL Project Shakti
 
Jaipur rugs-by Prashant Chauhan
Jaipur rugs-by Prashant ChauhanJaipur rugs-by Prashant Chauhan
Jaipur rugs-by Prashant Chauhan
 
7P's of Dabbawala's
7P's of Dabbawala's7P's of Dabbawala's
7P's of Dabbawala's
 
PROJECT SHAKTI
PROJECT SHAKTIPROJECT SHAKTI
PROJECT SHAKTI
 
Jaipur Rug Case Study
Jaipur Rug Case StudyJaipur Rug Case Study
Jaipur Rug Case Study
 
ITC e-Choupal and Saagar
ITC e-Choupal and SaagarITC e-Choupal and Saagar
ITC e-Choupal and Saagar
 
ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )
 
Rural marketing initiatives of hul
Rural marketing initiatives of hulRural marketing initiatives of hul
Rural marketing initiatives of hul
 
HUL vs ITC
HUL vs ITCHUL vs ITC
HUL vs ITC
 
challenges and opportunities of rural market
 challenges and opportunities of rural market challenges and opportunities of rural market
challenges and opportunities of rural market
 
E-Choupal
E-ChoupalE-Choupal
E-Choupal
 
Parle Produtcts Pvt Ltd
Parle Produtcts Pvt LtdParle Produtcts Pvt Ltd
Parle Produtcts Pvt Ltd
 
ITC e Choupal
ITC e ChoupalITC e Choupal
ITC e Choupal
 

Semelhante a E Chaupal Case Study

OBI Analytics in IBM
OBI Analytics in IBMOBI Analytics in IBM
OBI Analytics in IBMpoore120
 
Share & Care August 2013
Share & Care August 2013Share & Care August 2013
Share & Care August 2013A V MANIVANNAN
 
Boston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckBoston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckLaura Roach
 
Dog food manufacturing plant
Dog food manufacturing plant  Dog food manufacturing plant
Dog food manufacturing plant mustafa hussain
 
Lean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportLean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportIsaac Souweine
 
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...apidays
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
 
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppDynamics
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...Lucy Nader
 
CII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsCII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsVenkateshSeshadri5
 
Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Zeeshan Syed
 

Semelhante a E Chaupal Case Study (20)

In 6 e-Choupal Case Study
In 6 e-Choupal Case StudyIn 6 e-Choupal Case Study
In 6 e-Choupal Case Study
 
OBI Analytics in IBM
OBI Analytics in IBMOBI Analytics in IBM
OBI Analytics in IBM
 
CIMA -E3 Most widely used frameworks
CIMA -E3   Most widely used frameworksCIMA -E3   Most widely used frameworks
CIMA -E3 Most widely used frameworks
 
Share & Care August 2013
Share & Care August 2013Share & Care August 2013
Share & Care August 2013
 
Boston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final DeckBoston User Group IBM OS Mar 18 - Final Deck
Boston User Group IBM OS Mar 18 - Final Deck
 
Dog food manufacturing plant
Dog food manufacturing plant  Dog food manufacturing plant
Dog food manufacturing plant
 
E-SCM at Amul
E-SCM at AmulE-SCM at Amul
E-SCM at Amul
 
Lean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book ReportLean Analytics - Bringing Back the Book Report
Lean Analytics - Bringing Back the Book Report
 
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...
apidays New York 2023 - Embedded Business Models in Retail, Bernd Schulze & B...
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products Faster
 
ITC e-choupal
ITC e-choupalITC e-choupal
ITC e-choupal
 
Itc
ItcItc
Itc
 
Alibaba presentation
Alibaba presentationAlibaba presentation
Alibaba presentation
 
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading OrganisationAppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
AppSphere 15 - APM Adoption within an Energy Supply & Trading Organisation
 
Lean management ppt
Lean management pptLean management ppt
Lean management ppt
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...
 
CII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-upsCII Whitepaper on Indian Start-ups
CII Whitepaper on Indian Start-ups
 
Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)Brief introduction to 'Toyota Way' (Zeeshan Syed)
Brief introduction to 'Toyota Way' (Zeeshan Syed)
 
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORSPRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
 
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORSPRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
PRODUCT DEVELOPMENT PLAN FOR VELO MOTORS
 

E Chaupal Case Study