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Ajay Ohri
Ajay Ohri

analytics for startups and SMEs

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•Analyze this!
What this is? ● Expose you to use your OWN data better ● Cut your costs and improve metrics – Tools (open source and free) – Technqiues (easy to learn and deploy) – Use Cases ( depends on YOU) ● Target Audience
What this is not? ● Advanced Analytics class ● Shameless self promotion ● Data Science career advice
Tools Demo ● R – GUI – Rattle R Commander ● Python – Ipython ● Spark – PySpark -- SparkR
Techniques Demo ● Means can be deceptive – Medians and Modes – Standard Deviations – Plotting - Anscombe
Techniques Demo ● Decision Trees – Segment ● Cluster Analysis – Data Reduction
Use Cases ● Churn- who is leaving us ● Propensity -who is going to convert ● Web Analytics -Oye ! ● Social Network – What does SNA do ● LTV ( LIfe Time Value) ● RFM ( Recency Frequency Monetization)
Some free advice ● Dont throw the baby out with the data – Collect Data Systematically Please ● Data driven decisionmaking will beat your gut ● Statistics will beat your gut ● A picture is worth a thousand excel sheets ● Social media helps in LONG TERM
Thanks ● This is a monthly knowledge sharing free volunteer initiative ● Guruji will accept free beer !
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Analyze this

  • 2. What this is? ● Expose you to use your OWN data better ● Cut your costs and improve metrics – Tools (open source and free) – Technqiues (easy to learn and deploy) – Use Cases ( depends on YOU) ● Target Audience
  • 3. What this is not? ● Advanced Analytics class ● Shameless self promotion ● Data Science career advice
  • 4. Tools Demo ● R – GUI – Rattle R Commander ● Python – Ipython ● Spark – PySpark -- SparkR
  • 5.
  • 6.
  • 7.
  • 8. Techniques Demo ● Means can be deceptive – Medians and Modes – Standard Deviations – Plotting - Anscombe
  • 9.
  • 10.
  • 11. Techniques Demo ● Decision Trees – Segment ● Cluster Analysis – Data Reduction
  • 12.
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  • 15. Use Cases ● Churn- who is leaving us ● Propensity -who is going to convert ● Web Analytics -Oye ! ● Social Network – What does SNA do ● LTV ( LIfe Time Value) ● RFM ( Recency Frequency Monetization)
  • 16. Some free advice ● Dont throw the baby out with the data – Collect Data Systematically Please ● Data driven decisionmaking will beat your gut ● Statistics will beat your gut ● A picture is worth a thousand excel sheets ● Social media helps in LONG TERM
  • 17. Thanks ● This is a monthly knowledge sharing free volunteer initiative ● Guruji will accept free beer !