This is brief about Amagi Media Labs Pvt Ltd

1. Smart Advertising on TV
Put your money where your market is
Amagi enables local/regional
advertisers to leverage TV for
targeted advertising
sms amagi to 54999

2. Who are we………..
 Amagi Media is a unique mix of media &
innovation that has made way for a new TV Media Best Startups in India in 2010
advertising platform. Amagi makes advertising on … Addressable Market Size: Rs.9,400 crore (~USD
1.86 billion) …
premium TV channels affordable & sensible for
any businesses/Brands. http://amagimedia.co.in/Buzz/businesstoday-image-new
 Amagi is an ad network for TV
– Buys media inventory
– Partners with Operators The 10 Hot Indian Startups You Need To
– Sells advertising spots to local advertisers Watch
Why you should care:
Amagi is one of the early players in this
underdeveloped market. Predictions of a Rs.50 billion
(~USD 993 million) market for local television
Amagi appears in the most prestigious FORBES advertising in India by 2015 provides a healthy plate
Magazine..!! for Amagi to dig into …
Amagi’s New Trick for Broadcast Advertising http://www.businessinsider.com/the-10-hot-indian-startu
http://amagimedia.co.in/Buzz/Forbes-India-Magazine.pdf
2011’s Most Promising Startups from India
IMPACT magazine features Amagi in its cover features
“tech rules the waves” … Amagi mixes media & technology beautifully and the end
result is a great technology that delivers localized
http://amagimedia.co.in/Buzz/Impact-VOLUME-8-March-2012.pdf advertising in a very targeted fashion …
http://www.pluggd.in/2011s-most-promising-technology-

3. Board & Advisors
Baskar S, Co-founder
15+ years experience NS Raghavan,
Bachelor’s Computer Science Investor & Board Member
Co-founder of Impulsesoft
Co-founder and Jt. MD Infosys
Works on strategy,
investments and R&D
Srinivasan KA, Co-founder
15+ years experience Pradeep Guha
Bachelor’s Computer Science Advisor
Co-founder of Impulsesoft
Ex-President Times of India,
Works on strategy, Ex-CEO ZEE TV,
business development and Consultant 9XM
marketing
Srividhya S, Co-founder Vikram Kaushik
Advisor
15+ years experience
Bachelor’s Computer Science Ex-CEO Tata Sky
Co-founder of Impulsesoft
Works on engineering and
technology deployment

4. Amagi : Business model
1. Amagi buys ad 1. Amagi sells ad spot 1. Amagi shares
spots to advertisers on a profit with
region-by-region operators
basis
Amagi ad
Syndicate
Network
MSO and DTH
Broadcaster
Operator
Partnerships
Partnerships
Amagi
Technology

5. Ads without Amagi – cable subscriber
 MSOs


Delhi

 Hyderabad
Bangalore

6. Ads with Amagi – cable subscribers (MSO)
 MSOs



Delhi

 Hyderabad
Bangalore 

7. Television- Most Influential but expensive
Source: TAM Media Research & AC Nielsen

8. TV advertising

9. Businesses and TV advertising
Brands/Businesses
Need this But are forced to buy this
National TV ads: Drawbacks
High spillage & wastage Very expensive

10. Amagi Introducing targeted ads on TV in Market
Ad spots on premium TV channels.
On a per-city basis. At rock-bottom prices

11. Amagi targeted advertisements
News National – Channel
on national Promo
channel
Your Ad Your ad in Ahmedabad
Local ad in Hyderabad
Local ad in Bangalore
Geographic
Same ad spot used by different regional targeting
advertisers in different regions

12. Different ads in different cities on same channel
Hyderabad
Vijayawada
Vizag

13. Amagi National/Regional Channel Offering
No.1 Bollywood lifestyle channel
Leading Hindi news channel
Premium Hindi News Channel
Premium English news channel
The new age Hindi movie channel
Blockbuster Telugu movie
channel
Karnataka’s largest music channel
Karnataka’s largest movies channel
Karnataka’s only comedy channel

14. Bollywood Entertainment & Youth
Centered
ZoOm

15. ZoOm
 From India’s largest media group
– Bennett & Coleman
 From the publisher’s India’s largest Film magazine
– FilmFare
 Focused on Bollywood based entertainment and lifestyle
Why advertise with ZoOm?

16. MOVIES - UTV MOVIES

17. UTV Movies Channel USP
 UTV Software Communications Ltd, India’s first integrated global media
and entertainment
 “We are a creatively led company which believes in setting not following
trends.”- CEO Manish Agarwal
 Library of more than 650 titles
 Blockbuster World TV Premieres every month
 UTV Motion Pictures Titles Exclusivity with the channel

18. UTV Movies - Rock solid library!

19. PREMIUM NEWS - Aaj Tak, Headlines Today & IBN7

20. Why advertise with AT?
• India’s No.1 Hindi News Channel
• AT has the highest Top Of Mind
Awareness amongst the news
channels followed by its competitors
• AT has a Brand Equity Index of 4.3
among the news channels, which is
more than twice that of its nearest
competitor
• In the Brand Derby survey AT was
the only channel that featured in the
list of very Successful Media Brand
• The AC Nielsen study was
undertaken in 6 metros and was
based on exhaustive interviews with
Males in the SEC A/B/C category,
age group 25-50
Source: in.nielsen.com

21. India’s Premium English News Channel
* Available in select cities

22. Changing the face of Hindi television news journalism
• IBN7 comes from India’s one of the leading media
conglomerate
• In the words of Rajdeep Sardesai “The ultimate star of a news
channel is news”
• IBN7 promises to treat news as sacrosanct and to bring India
face to face with HARD NEWS
• It is interactive and inclusive in news delivery
* Available in select cities

23. REGIONAL – Udaya Music, Udaya Movies, Udaya Comedy, Maa Movies

24. Karnataka’s largest music channel

25. How to advertise locally with Amagi?
In just 4 steps
1 2 3 4

26. 1. Pick the Region

27. 2. Pick the Channel & Package
Hindi & English
Kannada
Telugu

28. 3. Brief us for the TV Creative

29. 4. Buy the package
Pay for only what you need

30. Advertisers (500+)

31. For any query or media solutions :-
Ajay Kumar Gupta
Mob :- +91 855 300 9999
E-Mail Id :- ajay@amagi.com