Rebranding a Hotel: A Case Study

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A case study of how Mumbai based design firm, ColourCraft Studio, rebranded the boutique Waterstones Hotel in Mumbai.

Typography

ColourCraft Studio

Primary Mark

ColourCraft Studio

Stationery

ColourCraft Studio

Reception & Common Areas

ColourCraft Studio

Key Card & Holder

ColourCraft Studio

Luggage Tags

ColourCraft Studio

Gift Bags

ColourCraft Studio

Common Area
Signage

ColourCraft Studio

Room

ColourCraft Studio

Newspaper Bag

ColourCraft Studio

Directory & Mini Office

ColourCraft Studio

Mini Bar Menu

ColourCraft Studio

Utilities

ColourCraft Studio

Water Tags

ColourCraft Studio

Pillow Menu

ColourCraft Studio

Tea & Coffee Tent Card

ColourCraft Studio

Breakfast Menu

ColourCraft Studio

Telephone & Stationery

ColourCraft Studio

Food & Beverage

ColourCraft Studio

Coasters

ColourCraft Studio

Tent Cards

ColourCraft Studio

Menus

ColourCraft Studio

Menus

ColourCraft Studio

Menus

ColourCraft Studio

Menus

ColourCraft Studio

Signage

ColourCraft Studio

Corporate

ColourCraft Studio

Hotel Brochure

ColourCraft Studio

Hotel Brochure

ColourCraft Studio

Hotel Brochure

ColourCraft Studio

Hotel Brochure

ColourCraft Studio

Hotel Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Banquets Brochure

ColourCraft Studio

Media Kit

ColourCraft Studio

Club

ColourCraft Studio

Typography

ColourCraft Studio

Menus

ColourCraft Studio

Spa Menu

ColourCraft Studio

Digital

ColourCraft Studio

Hotel Website

ColourCraft Studio

Club Website

ColourCraft Studio

SEO & Social Media

ColourCraft Studio

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Rebranding a Hotel: A Case Study

1. Brand Identity Design for Waterstones Hotel, Mumbai ColourCraft Studio

2. Brand Identity ColourCraft Studio

3. Primary Logo ColourCraft Studio

4. Typography ColourCraft Studio

5. Primary Mark ColourCraft Studio

6. Stationery ColourCraft Studio

7. Reception & Common Areas ColourCraft Studio

8. Key Card & Holder ColourCraft Studio

9. Luggage Tags ColourCraft Studio

10. Gift Bags ColourCraft Studio

11. Common Area Signage ColourCraft Studio

12. Room ColourCraft Studio

13. Newspaper Bag ColourCraft Studio

14. Directory & Mini Office ColourCraft Studio

15. Mini Bar Menu ColourCraft Studio

16. Utilities ColourCraft Studio

17. Water Tags ColourCraft Studio

18. Pillow Menu ColourCraft Studio

19. Tea & Coffee Tent Card ColourCraft Studio

20. Breakfast Menu ColourCraft Studio

21. Telephone & Stationery ColourCraft Studio

22. Food & Beverage ColourCraft Studio

23. Waterstones Bar & Grill Logo ColourCraft Studio

24. On the Rocks Bar Logo ColourCraft Studio

25. Coasters ColourCraft Studio

26. Tent Cards ColourCraft Studio

27. Menus ColourCraft Studio

28. Menus ColourCraft Studio

29. Menus ColourCraft Studio

30. Menus ColourCraft Studio

31. Signage ColourCraft Studio

32. Corporate ColourCraft Studio

33. Hotel Brochure ColourCraft Studio

34. Hotel Brochure ColourCraft Studio

35. Hotel Brochure ColourCraft Studio

36. Hotel Brochure ColourCraft Studio

37. Hotel Brochure ColourCraft Studio

38. Banquets Brochure ColourCraft Studio

39. Banquets Brochure ColourCraft Studio

40. Banquets Brochure ColourCraft Studio

41. Banquets Brochure ColourCraft Studio

42. Banquets Brochure ColourCraft Studio

43. Banquets Brochure ColourCraft Studio

44. Media Kit ColourCraft Studio

45. Club ColourCraft Studio

46. Primary Logo ColourCraft Studio

47. Typography ColourCraft Studio

48. Menus ColourCraft Studio

49. Spa Menu ColourCraft Studio

50. Digital ColourCraft Studio

51. Hotel Website ColourCraft Studio

52. Club Website ColourCraft Studio

53. SEO & Social Media ColourCraft Studio