Analysis on the Flipkarts billion day offer

1. ANALYSIS
OF
FLIPKART
BIG
BILLION
DAY

2. FLIPKART’s-BIG BILLION DAY
DATE : 6 October 2014
OBJECTIVE : To get 1 Billon hits and to earn 100 million dollars

3. Raising the expectation
Videos ruling the television
Ads on Youtube
Ads on Facebook
Trending on Twitter
Ads on newspaper
The entire social media was dominated by flipkart

4. Promised Special offers
 16GB pen drive for Rs 1
 Samsung galaxy tab for RS 1200
 Lenovo tab for Rs 99
 JBL headphones for Rs 99
 Karbonn mobile for RS 99

5. Surprises on the big day
Out of Stocks offer
Cancellation of Orders
Crash of website
Revoked prices

6. Irony of big billion day
Flipkart achieved what it desired for, 1.5 million hits; yet the
success story couldn't be formed due to highly frustrated customers and
loosing all its credibility.

7. Apology from sachin and binny
The very next day there was an open apology to all its
customers from Sachin and Binny Bansal; too late for apologies to be
accepted.

8. Reason for failure
Unpreparedness
Inadequate planning
Negligence of customer satisfaction
Bad faith

9. Thoughts to ponder
Was it just another Indian way of cheating customers
Did Flipkart perform unethically
Why Govt kept mute on cost relaxation on Flipkart’s big billion day
Is this a start of another trend to cheat customers via E-commerce

10. Thank you
By
Sunandan kumar das
Ajai Jacob
Rahul Prakash tejo
Gowtham
Zeba quaiser
Pinky singha