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Essential Considerations
for iBeacon Deployments
Sriram Venkiteswaran
Senior Technology Marketing Manager
AirTight Network...
• Sriram Venkiteswaran is Sr Manager, Technical Marketing at
AirTight Networks. He has 10+ years of experience in
multiple...
How well do you know
your bluetooth history?
Where did bluetooth get
its name?
Where did bluetooth get its name?
a) Blue shark
b) Danish King
c) Sophisticated robot communications system
The name "Bluetooth" is taken from the
10th century Danish King Harald Blatand -
or Harold Bluetooth in English.
During th...
BLE (Bluetooth Low Energy) Highlights
Classic
Bluetoothv1.0 + v1.1 + v1.2 + v2.0 + v4.1 + v4.2 +
2010
@AirTight
BLE (Bluetooth Low Energy) Highlights
Classic
Bluetooth
Bluetooth
Low
Energy
BLE Introduced V4.0 +
v1.0 + v1.1 + v1.2 + v2...
BLE Applications
Efficiently designed for
bursty infrequent transaction based applications
@AirTight
BLE Applications
Efficiently designed for
bursty infrequent transaction based applications
High battery power
Low Cost
Not...
You’ve Got A Message
My Fitness Data
Completed 5 miles
Open The Door
My Blood Pressure Reading
Micro-Location
Contextual Engagement
Way Finding
You’ve got a new message!!!
Personal
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Personal
Fitness
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal Home Automation
Fitness
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital
Management
System
Ho...
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital
Management
System
Ho...
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital
Management
System
Ho...
Classic Bluetooth BLE
Data Rate 1-3 Mbps 1 Mbps
App Throughput 0.7 – 2.1 Mbps ~ 100Kbps
Transmit Power
(Distance)
Class:1 ...
BLE Communication Modes
• Broadcasting
(advertising) Mode
• Connection Mode
BLE Communication Modes
• Broadcasting
(advertising) Mode
– Tags transmit periodic beacons
– No listen
– Three pre-defined...
What Category Do Devices Fall Into?
iBeacon : Introduction
• iBeacon is a standard for advertisement developed by Apple
• It allows mobile applications to lis...
iBeacon : Introduction
• iBeacon is a standard for advertisement developed by Apple
• It allows mobile applications to lis...
iBeacon : How Does It Work?
Advertisements
Beacon
Advertises
Phone looks for the
beacon and wakes up
the App
App sends loc...
Anatomy of an iBeacon Advertisement
UUID: 16 Byte
Identify: Brand
Major: 2 Byte
Identify: Specific Store
Minor: 2 Byte
Ide...
iBeacon Application: Large Store Format
• Proximity Detection
• Battery powered tags across the store
• BLE Tags operate i...
• Merchandise – place tags near high value
items and push coupons
• Restaurants – tag in every table for
ordering through ...
BLE Beacon Tags Mobile APP
BLE SDKs
Campaign
Management
iBeacon Advertisements
Location trigger
Wi-Fi / Cellular
Contextua...
Inverted Pyramid of iBeacon Ecosystem
ValueAddition
@AirTight
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System
+ Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon
Tags
i...
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System
+ Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon
Tags
i...
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System
+ Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon
Tags
i...
BLE Beacon Tags
iBeacon Advertisements
1
Components To Build A Complete
iBeacon Solution in Retail
• The case of the missi...
Mobile APP
BLE SDKs
2
Components To Build A Complete
iBeacon Solution in Retail
• App development and
distribution - Retai...
Components To Build A Complete
iBeacon Solution in Retail
• Event trigger definition
• API Integration with CRM
• API inte...
BLE Beacon Tags Mobile APP
BLE SDKs
Campaign
Management
iBeacon Advertisements
Location trigger
Wi-Fi / Cellular
Contextua...
@AirTight
3 iBeacon Myths
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon
tag!!!
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon
tag!!!
2. Beacons tags can be used to generate
Prese...
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon
tag!!!
2. Beacons tags can be used to generate
Prese...
3 iBeacon Myths BUSTED!
1. My phone can communicate with an iBeacon
tag!!!
2. Beacons tags can be used to generate
Presenc...
Wi-Fi Aware
• Specification From Wi-Fi Alliance
• Direct response to iBeacons
• New Capability on Wi-Fi enabled devices th...
iBeacon Webinar On-Demand
www.slideshare.net/airtight
How to Hit a Home Run
with iBeacon via @AirTight blog
@wesriram
Additional Information
@wesriram
Additional Information
@wesriram
How to Hit a Home Run
with iBeacon
@wesriram
http://blog.airtightnetworks.com/how-to-hit-a-home-run-with-ibeacon
iBeacon Reality Check  _ Essential Considerations for an iBeacon Deployment
iBeacon Reality Check  _ Essential Considerations for an iBeacon Deployment
iBeacon Reality Check  _ Essential Considerations for an iBeacon Deployment
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iBeacon Reality Check _ Essential Considerations for an iBeacon Deployment

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Companion to On-Demand Webinar: iBeacon Reality Check: Essential Considerations for an iBeacon Deployment
https://attendee.gotowebinar.com/recording/3830071055091131905

In this 30 minute webinar Sriram Venkiteswaran walks through what to consider when deciding to engage in an iBeacon deployment.

• What is iBeacon?
• iBeacon Reality Check
• Components to Build an iBeacon Solution
• iBeacon Challenges

Related the companion Blog >> How to hit a home run with iBeacon http://blog.airtightnetworks.com/how-to-hit-a-home-run-with-ibeacon

Follow Sriram Venkiteswaran on Twitter https://twitter.com/wesriram

Publicada em: Tecnologia
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iBeacon Reality Check _ Essential Considerations for an iBeacon Deployment

  1. 1. Essential Considerations for iBeacon Deployments Sriram Venkiteswaran Senior Technology Marketing Manager AirTight Networks @wesriram @AirTight
  2. 2. • Sriram Venkiteswaran is Sr Manager, Technical Marketing at AirTight Networks. He has 10+ years of experience in multiple roles including writing and debugging system level software code, evangelizing technology products and solutions to customers and partners, providing subject matter guidance to define new product roadmaps, acting as primary technology consultant for large strategic customers, and evaluating partnership with potential technology partners. Most of his experiences have been in the field of Wireless Networking and Security, but along the way he also got opportunities to work on a much broader set of technologies including BYOD, 3G / 4G Offload, Cloud and Virtualization. iBeacon Reality Check: Essential Considerations for an iBeacon Deployment Webinar: Mar 10, 2015 8:00 AM PDT (and on-demand) https://attendee.gotowebinar.com/register/8376042561598380801 In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment. The session will cover the following topics: – What is iBeacon? – iBeacon Reality Check – Components to Build an iBeacon Solution – iBeacon Challenges • Speaker: – Sriram Venkiteswaran – Senior Manager, Technical Marketing at AirTight Networks – @wesriram @AirTight
  3. 3. How well do you know your bluetooth history?
  4. 4. Where did bluetooth get its name?
  5. 5. Where did bluetooth get its name? a) Blue shark b) Danish King c) Sophisticated robot communications system
  6. 6. The name "Bluetooth" is taken from the 10th century Danish King Harald Blatand - or Harold Bluetooth in English. During the formative stage of the trade association a code name was needed to name the effort. Over an evening discussing European history and the future of wireless technology several felt it was appropriate to name the technology after King Blatand. He had been instrumental in uniting warring factions in parts of what is now Norway, Sweden, and Denmark - just as the technology is designed to allow collaboration between differing industries such as the computing, mobile phone, and automotive markets. The code name stuck. Source: Bluetooth.org
  7. 7. BLE (Bluetooth Low Energy) Highlights Classic Bluetoothv1.0 + v1.1 + v1.2 + v2.0 + v4.1 + v4.2 + 2010 @AirTight
  8. 8. BLE (Bluetooth Low Energy) Highlights Classic Bluetooth Bluetooth Low Energy BLE Introduced V4.0 + v1.0 + v1.1 + v1.2 + v2.0 + v4.1 + v4.2 + 2010 Separate Protocol Stack Same Radio Dual Stack
  9. 9. BLE Applications Efficiently designed for bursty infrequent transaction based applications @AirTight
  10. 10. BLE Applications Efficiently designed for bursty infrequent transaction based applications High battery power Low Cost Notification, Status, Advertisement IoT @AirTight
  11. 11. You’ve Got A Message
  12. 12. My Fitness Data
  13. 13. Completed 5 miles
  14. 14. Open The Door
  15. 15. My Blood Pressure Reading
  16. 16. Micro-Location Contextual Engagement
  17. 17. Way Finding
  18. 18. You’ve got a new message!!! Personal BLE Use Cases @AirTight
  19. 19. You’ve got a new message!!! Completed 5 Miles Personal Fitness BLE Use Cases @AirTight
  20. 20. You’ve got a new message!!! Completed 5 Miles Open the lock Personal Home Automation Fitness BLE Use Cases @AirTight
  21. 21. You’ve got a new message!!! Completed 5 Miles Open the lock Personal Blood Pressure Readings Hospital Management System Home Automation Fitness Healthcare BLE Use Cases @AirTight
  22. 22. You’ve got a new message!!! Completed 5 Miles Open the lock Personal Blood Pressure Readings Hospital Management System Home Automation Retail - Proximity Fitness Healthcare BLE Use Cases @AirTight
  23. 23. You’ve got a new message!!! Completed 5 Miles Open the lock Personal Blood Pressure Readings Hospital Management System Home Automation Retail - Proximity Fitness Healthcare Way Finding BLE Use Cases @AirTight
  24. 24. Classic Bluetooth BLE Data Rate 1-3 Mbps 1 Mbps App Throughput 0.7 – 2.1 Mbps ~ 100Kbps Transmit Power (Distance) Class:1 - 20 dBm (~ 300 ft) Class:2 – 4 dBm (~30 ft) Class:3 – 0 dBm (~3 ft) Max 10 dBm (~450 ft) Average CPU Power consumption 20x to 100x 1x Packet Size Large Short (8 to 27 Octets) Frequency 2.4 GHz ISM 2.4 GHz ISM BLE vs Classic Bluetooth Comparison
  25. 25. BLE Communication Modes • Broadcasting (advertising) Mode • Connection Mode
  26. 26. BLE Communication Modes • Broadcasting (advertising) Mode – Tags transmit periodic beacons – No listen – Three pre-defined BT channels for beacons • Connection Mode – Used to transmit data in both directions between peers Advertising Data
  27. 27. What Category Do Devices Fall Into?
  28. 28. iBeacon : Introduction • iBeacon is a standard for advertisement developed by Apple • It allows mobile applications to listen for advertisements • iBeacon defines how the advertisement packet should look like Advertisements
  29. 29. iBeacon : Introduction • iBeacon is a standard for advertisement developed by Apple • It allows mobile applications to listen for advertisements • iBeacon defines how the advertisement packet should look like Advertisements
  30. 30. iBeacon : How Does It Work? Advertisements Beacon Advertises Phone looks for the beacon and wakes up the App App sends location trigger Contextual Engagement Contextual intelligence Engagement rules are activated
  31. 31. Anatomy of an iBeacon Advertisement UUID: 16 Byte Identify: Brand Major: 2 Byte Identify: Specific Store Minor: 2 Byte Identify: Shelf inside a store Advertisements
  32. 32. iBeacon Application: Large Store Format • Proximity Detection • Battery powered tags across the store • BLE Tags operate in low power for reduced coverage Hello Jim, the Samsung 60” LED is on 40% Sales Hi Kara, exclusive 30% additional discount for you in designed shoes
  33. 33. • Merchandise – place tags near high value items and push coupons • Restaurants – tag in every table for ordering through the app • Quick Serve Restaurants – Beacon tags for drive-through application iBeacon Application: Small Footprint Retail
  34. 34. BLE Beacon Tags Mobile APP BLE SDKs Campaign Management iBeacon Advertisements Location trigger Wi-Fi / Cellular Contextual Engagement 1 2 3 Components To Build A Complete iBeacon Solution in Retail @AirTight
  35. 35. Inverted Pyramid of iBeacon Ecosystem ValueAddition @AirTight
  36. 36. Inverted Pyramid of iBeacon Ecosystem Campaign Management System + Mobile Apps + iBeacon Tags Mobile Apps + iBeacon Tags iBeacons Tags ValueAddition @AirTight
  37. 37. Inverted Pyramid of iBeacon Ecosystem Campaign Management System + Mobile Apps + iBeacon Tags Mobile Apps + iBeacon Tags iBeacons Tags ValueAddition @AirTight
  38. 38. Inverted Pyramid of iBeacon Ecosystem Campaign Management System + Mobile Apps + iBeacon Tags Mobile Apps + iBeacon Tags iBeacons Tags ValueAddition @AirTight
  39. 39. BLE Beacon Tags iBeacon Advertisements 1 Components To Build A Complete iBeacon Solution in Retail • The case of the missing tags • Tag Management (Configuration, Battery Life, Replacement) • UUID Stealing – Beacons are unencrypted Challenges @AirTight
  40. 40. Mobile APP BLE SDKs 2 Components To Build A Complete iBeacon Solution in Retail • App development and distribution - Retailer • App Clutter (user need app for every brand) • User Opt-in, Device BLE capability turned on • Well defined Security policy Challenges @AirTight
  41. 41. Components To Build A Complete iBeacon Solution in Retail • Event trigger definition • API Integration with CRM • API integration with Mobile SDK Challenges Campaign Management 3 context @AirTight
  42. 42. BLE Beacon Tags Mobile APP BLE SDKs Campaign Management iBeacon Advertisements Location trigger Wi-Fi / Cellular Contextual Engagement 1 2 3 Components To Build A Complete iBeacon Solution in Retail
  43. 43. @AirTight 3 iBeacon Myths
  44. 44. @AirTight 3 iBeacon Myths 1. My phone can communicate with an iBeacon tag!!!
  45. 45. @AirTight 3 iBeacon Myths 1. My phone can communicate with an iBeacon tag!!! 2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!
  46. 46. @AirTight 3 iBeacon Myths 1. My phone can communicate with an iBeacon tag!!! 2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!! 3. iBeacons can only support short range of less than 30 Feet!!
  47. 47. 3 iBeacon Myths BUSTED! 1. My phone can communicate with an iBeacon tag!!! 2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!! 3. iBeacons can only support short range of less than 30 Feet!! @AirTight
  48. 48. Wi-Fi Aware • Specification From Wi-Fi Alliance • Direct response to iBeacons • New Capability on Wi-Fi enabled devices that enables discovery of nearby information and services • Requires to be Wi-Fi Aware Certified – WFA will start certifying products end of 2015. • Technical Aspects: • Common ‘heartbeat’ so devices are awake at the same time to save battery • Protocol defines how services are discovered and advertised • Its still early stages • Expect consumer devices to be certified first @AirTight
  49. 49. iBeacon Webinar On-Demand www.slideshare.net/airtight How to Hit a Home Run with iBeacon via @AirTight blog @wesriram
  50. 50. Additional Information @wesriram
  51. 51. Additional Information @wesriram
  52. 52. How to Hit a Home Run with iBeacon @wesriram http://blog.airtightnetworks.com/how-to-hit-a-home-run-with-ibeacon

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