Media Framing and Stereotypes Defining Diversity & Inclusion
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Media Framing and Stereotypes Defining Diversity & Inclusion
- 1. MASS MEDIA Frames & Stereotypes Defining Diversity and Inclusion By Mia Moody-Ramirez, Ph.D. Baylor University
- 2. Diversity Definition Any dimension that can be used to differentiate groups and people from one another, such as ethnicity, gender, age, national origin, disability, sexual orientation, education, and religion.
- 4. Inclusion Inclusion is a state of being valued, respected and supported. • Focusing on the needs of every individual and ensuring the right conditions are in place for each person to achieve his or her full potential. • Inclusion should be reflected in an organization’s culture, practices and relationships that are in place to support a diverse workforce.
- 6. 8/24/2017 6 Why are media portrayals important? Media attention falls along racial and ethnic lines
- 7. 8/24/2017 7 We live vicariously through media representations: •Most people have not witnessed the birth of a baby. •Most people have not witnessed death.
- 8. 8/24/2017 8 Media power lies in pictures! • Media messages contain vivid colors and sound • These messages are transmitted live into homes
- 9. JOURNALISTS Journalists play the important role in society of defining the meanings of events for their audience.
- 10. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning. Media Frames
- 11. Framing •Topics or issues discussed •Sources •Sizing •Photos
- 12. Sources & Framing • Reporters can add credibility to certain points of view by quoting official sources • OR • marginalize certain points of view by relating them to social deviancy.
- 13. Photos & Framing Caring, friendly, niceUnemotional ice queen
- 15. 2016 Presidential Race: Overarching Frames
- 16. Hillary Clinton Themes • Crooked Hillary • Bill Clinton Scandal • Email Scandal • Lacks Stamina 2016 Presidential Election
- 17. Donald Trump Themes Evil Confrontational Intolerant-racist Inexperienced Emphasis on hair and tan 2016 Presidential Election
- 18. The mass media’s role in stereotypes The mass-media have a long history of creating and reinforcing stereotypes based on gender, race, class and culture.
- 19. Groups Frequently Stereotyped in Mass Media • Persons of Color • Women • Older People • People with Disabilities • LGBTQ+ Community
- 20. Stereotype Definition • A stereotype is a preconceived notion, especially about a group of people. • Many stereotypes are racist, sexist, or homophobic.
- 21. Gender Stereotypes This is a file from the Wikimedia Commons. http://www.twiggylawson.co.uk/fashion.html
- 22. STEREOTYPES BASED ON GENDER Age Beauty Body image Gender roles
- 23. • The grandmotherly type is depicted as helpful, kindly, serene, severely impaired, vulnerable, shrewish, and needy. • The elder statesman is depicted as intelligent, competitive, handsome, aggressive, and intolerant Elderly Subtypes Source: www.menshealth.co.uk Source: hoardingdiary.blogspot.com
- 24. Stereotypes based on race Research findings consistently indicate that African Americans have a strong belief that the mainstream media is white because composite television news images feed racial stereotypes, encouraging white hostility and fear of African Americans (Entman, 1994)
- 25. Latinos Stereotypical representations of Hispanic and Latino Americans are often manifested in United States mass media, literature, theater and other creative expressions
- 26. • Passionate • Argumentative • Illiterate • Domestic • Childlike Latinas Sexy This is a file from the Wikimedia Commons Source: Sony Pictures Entertainment
- 27. Asian Women • Exotic and sexual • China Doll • Dragon Lady
- 28. Asian Men • Chinese restaurant owner/ 7 Eleven worker • Nerd/math whiz • Wimps and sexless
- 29. Native Americans: Noble Savage • The female version or "Indian princess” • Combines elements of innocent natural beauty with a kind of forbidden, exotic sexuality. • The noble savage is most often seen in advertisements and in art
- 30. Native Americans: Noble Savage • Noble Savage-peaceful, spiritual, mystic guardian of the land who exists in harmony with nature and was the original conservationist • The Male Version is often shown hunting buffalo or displaying expert equestrian skill.
- 31. White Women Bimbo, Bombshell, Dumb Blonde Blondes have more fun! You not worth noticing unless you look like this! Trophy wife This is a file from the Wikimedia Commons. This is a file from the Wikimedia Commons. http://www.twiggylawson.co.uk/fashion.html Passive, submissive
- 32. White Women Mean Girl Happy anorexic This is a file from the Wikimedia Commons. Kate Moss in Calvin Klein underwear campaign ad from 1990s. http://www.twiggylawson.co.uk/fashion.html
- 33. White Males Trailer park stereotype Nerdy
- 34. White Men Ruthless Not athletic This is a file from the Wikimedia Commons. http://www.twiggylawson.co.uk/fashion.html Can’t Sing
- 35. Black Women Patricia Collins claims that “intersecting oppressions” puts Black women in a different marginalized place in society than either white women or Black men. LoudAngry
- 36. Black Women Patricia Collins claims that “intersecting oppressions” puts Black women in a different marginalized place in society than either white women or Black men. Jezebel Mammy Welfare Queen
- 37. BLACK MEN The scholarship suggests black men typically occupy roles as: • poor • lazy people • lacking intelligence • have a criminal intent
- 38. The Media's Portrayal of Trayvon Martin Following the shooting of Trayvon Martin, Fox and Friends invited Geraldo Rivera to the show to have his comments on the case. Rivera claims that Martin was responsible for his own death by wearing a hoodie the night he was killed. "You dress like a thug, people are going to treat you like a thug," he said. ” "I think the hoodie is as much responsible for Trayvon Martin's death as George Zimmerman was." https://www.youtube.com/watch?v=CVq7xblMuI4&noredirect=1 Not Martin
- 40. 8/24/2017 40 Broader Picture of Crime Victims Perceptions of crime are shaped by Movies, TV shows, TV news & newspapers • Usually feature young African American or Hispanic males as offenders • Often feature whites as victims • Leads to presumption that such cases are typical Many people find it difficult to discuss race and crime in a public setting.
- 41. Framing of Women
- 46. Dove Pro-age Campaign Although ageism is found cross-culturally, it is especially prevalent in the United States, where most people regard growing older with depression, fear, and anxiety
- 47. The Black Lives Matter movement was one outcome of Trayvon Martin and Michael Brown’s murder. Posts discussed how Brown was the impetus that helped society begin to think about the large number of African American men (and women) who were murdered by white police officers. “#MichaelBrown didn‘t start this movement. He ignited the fires in all of us tosay #NOMORE#BlackLivesAlwaysMattered.” “Nothing, changes the fact #DarrenWilson murdered#MichaelBrown!! He did it the same way #PlantationPolice did! @Deray @HotepTNT @TefPoe.”
- 48. RACE-BASED THEMES • Black Lives Matter • White Privilege/Guilt • Criming While White • Traditional Stereotypes
- 49. Possibilities: •Social media may help people engage in initiatives for peace •May also create divides
- 50. Media send viewers, readers and listeners hidden messages that suggest a story’s importance, and ultimately people’s importance within society. Why we care
- 51. Questions
Notas do Editor
- Understanding that each individual is unique, and recognizing our individual differences.
- The term race refers to groups of people who have differences and similarities in biological traits deemed by society to be socially significant, Ethnicity the state of belonging to a social group that has a common national or cultural traditions.
- Most people have not assisted in or facilitated either We have watched them both on TV, in movies and read about them!
- Imagery often leaves stampings on our collective memories and consciousness: Imagery has enormous impact on People! Murder scene of Nicole Simpson and Ronald Goldman (OJ Simpson Murder) Columbine High School in Colorado Death of Trayvon Martin 9/11
- They work within the complex news culture, reproducing culturally embedded views of the world (Foucalt, 1980). Framing occurs when journalists select an aspect of a perceived reality and make it more salient to promote a particular problem, definition, causal interpretation or moral evaluation of the item described.
- Media frames have the potential to influence attitudes about crime and violence and shape attitudes of mass audiences.
- White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own. There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
- Older women are often the target of negative stereotypes. Although ageism is found cross-culturally, it is especially prevalent in the United States, where most people regard growing older with depression, fear, and anxiety. which stereotypes do you find the most flattering?
- Latinas often cast as illegal aliens unable to speak proper English. They are also depicted as housekeepers, sex objects and cast as someone's girlfriend or mother. they are rarely the main characters.
- White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own. There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
- White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own. There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
- White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own. There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
- White women are often stereotyped as blonde bimbos, passive and ill-equipped to survive on their own. There is also the idea that white women are only valuable if they are attractive, thin and sexually attractive.
- Scholars are concerned about these images because studies have shown that they create mistrust among blacks and other groups and may result in “misandry.” Misandry refers to an exaggerated pathological aversion toward black men, created and reinforced in societal, institutional, and individual ideologies, and behaviors.
- We care about media portrayals because if we can relegate women to narrow, negative stereotypes, than we can rationalize mistreating them in society. Which is what has happened, particularly with women of color.
- We care about media portrayals because if we can relegate women to narrow, negative stereotypes, than we can rationalize mistreating them in society. Which is what has happened, particularly with women of color.