1. 2016
INFLUENTIAL
OUNGENTREPRENEURS
The Most30
Y
2016
INFLUENTIAL
OUNGENTREPRENEURS
The Most30
Y
2016
INFLUENTIAL
OUNGENTREPRENEURS
The Most30
Y
2016
INFLUENTIAL
OUNGENTREPRENEURS
The Most30
Y
| September 2016 |18 | September 2016 |18
To become an entrepreneur is
not as easy as others may think.
One needs to gather A-game
players who will share one’s vision,
mission, values, and goals. But this is
not enough, one needs to identify and
at the same time, target the right
growing market. Here comes a great
visionary, with zeal to do something
extraordinary, Faisal Amin, the Co-
founder of an acclaimed digital first
advertising agency FruitBowl Digital,
also has been featured in the list of Top
50 Digital Marketing Professionals in
India.
Faisal, a person who differentiates
himself from the competition, at the
same time remembering very well the
kind of clients he and his team serves
while keeping the innovative and
creative mode on.This young Indian
entrepreneur has not only had the
vision but has also built his dream to
become one of the top-notch digital
media marketing entrepreneurs.
His vision in the digital marketing has
proven to be the best in the business
and has worked hard to come to this
success of FruitBowl after several
failures and developments. As a
Founder, Business Development
Director, IT Turk, Head Talker and
Ideator, Twitter influencer with over
20k followers, Faisal Lives, Breathes,
Dreams and Walks FruitBowl! Being a
problem solver, he states, “I have learnt
that you should let people take their
responsibilities and have faith in their
work.”
Idea of FruitBowl Digital
A go-getter from the beginning, Faisal
always wanted to start his own
business. Keen about digital marketing,
as soon he completed his MBA in
management, where he met Dedeepya
Reddy, Co-founder of FruitBowl
Digital and they got the idea of adigital
marketing company germ inated,
which made them start off with a
strong vision in expelling the best of
digital marketing.
Faisal adds, “We always wanted to
make the advertising industry better
and leave a mark, Digital space was
new and rising, we jumped into in it
with passion as our lifeguard. Today,
FruitBowl is a formidable name in the
industry with a strong physical
presence in three countries; India, USA
and France, 300+ marquee happy
clients (that covers Tata, Reliance,
Mumbai Metro, Hilton, Sansui, and
Mahindra), exclusive services and
award winning campaigns. Be it
marketing communication or product,
we believe in creating things which are
more human.”
Hindrance in the Journey of
FruitBowl
Strong will power, readiness to do hard
work and overall Market research are
some of the important aspects to look
after while starting off any business in
any industry in the current scenario. It
was as difficult as it looks for Faisal
too. When he came to Mumbai, there
were more than 800 agencies already
present in the digital marketing
industry. But the most phenomenal
thing was, making the company stand
out among all these circumstances.
Faisal made it by standing out among
those 800+ agencies making it to the
top 10 in a span of 7 years!
Faisal narrates the hindrances as,
“There were a lot of times when we
finalized things and people wanted
other people with more experience in
this industry which was a put down,
but that was given when you start off
you need to build the trust and you
need to give your best shot. From there
to now we are handling some of the
largest brands and we are doing what
we really believe in. The energy and
hard work put forward by each person
who has been associated with
FruitBowl have been commendable.”
People behind the Success of
FruitBowl
There cannot be just a single person
behind a successful venture ever. Faisal
agrees on the same and dedicates his
success thoroughly first to Dedeepya
Reddy, Co-founder of FruitBowl, and
second to his team of 100+ creative
minds. He says, “It’s because of
Dedeepya’s strong support I am able to
sleep without stress and that’s where
we are here today, and of course my
entire team. Dilip Jain being the head
of the operations has extended fantastic
support to us, Marcos doing his job in
heading the content team which is
phenomenal and Brijesh Solanki,
pitching the best of as the marketing
head. Because of these three pillars we
have always been fruitful.”
Golden Advice for Young
Entrepreneurs by Faisal
“Don’t do anything for money; you
should truly feel passionate about the
idea, rather than doing something
because everyone is going after it. You
should always keep in mind that
money is consequential. You should
work around the change and
improvementyou want to bringand
build your business around this change.
Ultimately you will achieve what you
want. Work hard to get that darn
thing!”
He adds, “Being an entrepreneur is
taking the responsibility of things that
don’t go rightand the things that do,
managing the whole team, it’s just
about getting things done. You should
be never saying no to criticism, even
my idols Steve Job has come across the
crisis, but it’s to learn and rise from the
problem and keep moving forward.
Never give up on your dreams.”
His new startup GrabLocal is again
trying to solve some of the most basic
problems of retails. GrabLocal is a
Hyper Local Enabled Integrated
Shopping and Advertising Ecosystem
which according to him has the
potential to be another Google.
Another joint venture, Utopian Media,
which is a digital ad agency specially
focused towards SMEs has been
remarkably stood out in the digital
market, co-founded with Preksha Seth.
Colorize is an in-house trendy, colorful
fashion label owned by Faisal and
Dedeepya. The label focuses on adding
special handpicked colors & joys into
the lives of fashion lovers across the
world.
Faisal Amin:
Digitally Powered, Creatively Driven
“Humans love to fall in love; likewise,
consumers expect to stay connected with
brands, and increase their post purchase
experience. We design brand experiences
and help brand talk human.
- Faisal Amin
Faisal Amin
Co-founder, FruitBowl Digital
The 30 Most Influential Young Entrepreneurs 2016
“