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Pimping Paid + Promoted Imagery

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You've likely advertised on Facebook, and maybe Twitter. But other social media platforms also offer advertising options, enabling you to broaden your reach, engage with customers and find new prospects. Learn about the paid social media opportunities in Pinterest, Tumblr, LinkedIn, YouTube and others, and how to best take advantage of what each has to offer.

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#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel PINTEREST Pimping Promoted Pins
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female
#SocialPro #12B @duluthrachel PINTEREST - WHO § 100 million active users § 85% Female § Average Income ~100K
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW §  Engagement: Closeup, Repin, or Click §  Traffic: Website Click
#SocialPro #12B @duluthrachel PINTEREST - HOW §  Engagement: Closeup, Repin, or Click §  Traffic: Website Click
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW §  52% of Pinterest users pin primarily from their smartphone
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel PINTEREST - HOW
#SocialPro #12B @duluthrachel VALUE PINTEREST - WHAT
#SocialPro #12B @duluthrachel § Trends §  Lead Gen §  eBooks §  White Papers PINTEREST - WHAT
#SocialPro #12B @duluthrachel § Re-pins §  Traffic to your site §  Re-targeting! PINTEREST - WHAT
#SocialPro #12B @duluthrachel §  Small images §  Self-serving messages §  Confusing content PINTEREST - WHAT
#SocialPro #12B @duluthrachel PINTEREST - WHY § 70% of Pinterest visitors take action §  Save, re-pin, click-through
#SocialPro #12B @duluthrachel PINTEREST - WHY § 67% of content pinned is from a business website
#SocialPro #12B @duluthrachel PINTEREST - WHY § 2 million pins sent from one Pinterest user to another… DAILY
#SocialPro #12B @duluthrachel PINTEREST - BONUS
#SocialPro #12B @duluthrachel INSTAGRAM Intensifying Interesting Images
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 400 million MONTHLY active users source
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 400 million MONTHLY active users § 70% are outside of the US source
#SocialPro #12B @duluthrachel INSTAGRAM - WHO § 51% Male Users § 49% Female Users source
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel Tell a story…
#SocialPro #12B @duluthrachel INSTAGRAM - HOW
#SocialPro #12B @duluthrachel STIMULATION INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Provide Demos or Tutorials
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Provide Demos or Tutorials §  Sell the experience
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Entice excitement through partnership
#SocialPro #12B @duluthrachel INSTAGRAM - WHAT §  Entice excitement through partnership §  FOMO
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Michael Kors §  33K new followers §  16X more than organic source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Average Instagram user spends 21 minutes a day using the app source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § 70 million photos shared per day source
#SocialPro #12B @duluthrachel INSTAGRAM - WHY § Nielson reported ad recall on Instagram as 2.8x higher than other online norms source
#SocialPro #12B @duluthrachel THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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