1. Alan Mendelevič
Founder & CEO
alan@adduplex.com | @ailon

2. Developers, Developers, Developers!!!
Alan Mendelevič
(that„s not me on the photo ;)
• 15+ years of professional development experience
• Creating developer products and services since 1999
 1999: ArticleCentral.com (sold in 2002)
 2003: SPAW Editor
 2008: amCharts for WPF, Silverlight, WP7
 2011: AdDuplex

3. Active member of Windows Phone development
communtiy since its inception in early 2010.

5. Eureka!
Developers should help each other.
Photo by Adam Hally

6. John Doe‟s
Awesome
App
Vasya Vardenis
Pupkin‟s Pavardenis‟s
Shooter Cool Game
Jane Doe‟s
Super Tool
How does it work?

7. Where‟s the money?
Distribution of Impressions Served Credits
AdDuplex's Share
20%
Developer's Impression
Credits
80%

14. Krashlander: Hit by a Megahit

15. AdDuplex as a Fallback Solution
Smaato: “Worldwide, the average ad network fill
rate was 10% in Q3 2011”

19. Current Stats
550+
Active Published Apps
600,000+ Ads Served Daily
130+
Commercial Campaigns Served
#3
Ad Network on WP7 (#1 Microsoft, #2 Google)

20. 45000 600 AdDuplex Active Apps
Marketplace Apps
40000
500
35000
30000 400
25000
300
20000
15000 200
10000
100
5000
0 0

21. Daily Impressions Served
700000
600000
500000
400000
300000
200000
100000
0
1/15/2011 2/15/2011 3/15/2011 4/15/2011 5/15/2011 6/15/2011 7/15/2011 8/15/2011 9/15/2011 10/15/2011 11/15/2011

22. App Users Worldwide

23. App User Countries
Austria Other
1% Japan 13%
1%
Australia
2%
Taiwan
2%
Canada
2%
France USA
3% 45%
Russia
3%
Italy
5%
Great Britain
6%
China
7%
Germany
10%

24. Developer Testimonials
AdDuplex is a Hit! I really like this service so far and hope you
continue to grow. I will recommend AdDuplex to
other fellow Windows Phone developers.
Cool, @AdDuplex couldn't have made it easier to setup
my account and implement the ad control. Nice job!
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I
had thought of & done first.
I'm really thrilled about your Adnetwork, my downloads
increased massively since I'm using Adduplex.
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that
from pubcenter and the number of clicks I get from you make it worth it.
Newly signed up and installed the Ad Manager - nice and
simple to get going!
We <3 AdDuplex. :)

25. What„s next?

26. FOCUS!

27. What„s next?
• More services for developers
• More services for advertisers
• Regional sub-networks
• Other Windows Phone related services

29. What„s next?

30. Thank you!
Alan Mendelevič
Founder & CEO
alan@adduplex.com | @ailon