AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.

1. Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt) Meico Whitlock AIDS.gov Fellow

2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCgovt to 69866. ONLINE Use 11NTCgovt at http://nten.org/ntc/eval

9. 2010 1587 photos

10. The Response

13. www.aamu.edu/

15. A Little Structure is Good

16. A Little More is Better

17. Have Clear Action Steps

18. Converge (Photos via the USCA blog , by Brandon Joseph Baker )

19. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded

20. Leverage Existing Platforms & Partners

21. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ

22. Explain the Tools

23. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8