The document discusses different promotional methods for a product including advertising through television, newspapers, radio, magazines and online. It also discusses personal selling through salespeople and contests. Sales promotion techniques mentioned include short and long-term activities. Public relations efforts could include attending events, press releases, newsletters, blogging and social media. Direct marketing aims to build long-term customer relationships through sending cards and materials. The target market includes students and travelers but also businesses needing it for employees.

1. Hear the word
Hear the world

2. i n g u i s t i c

3. SIMPLESHAPE (N)+S = Plural

5. Was?

6. Thanks to Singuistic

7. i n g u i s t i c
On & Off
Volume up & down
Speed up & down
Bluetooth recharged

10. People & Price
- Target market:
- Also suit for:
Students improve listening
Travelers
Business trip
Employer and foreign employee etc.
$6980

11. i n g u i s t i c
Promotion
methods

12. Direct
Marketing
Public
relations
Sales
Promotion
Personal
selling
Advertising
5
4
1 2
3
Promotional
mix

13. AdvertisingTV
Newspaper
Direct Mail
Radio
Magazines
Billboards, signs & ads on buses, street,
taxis, stadiums or subways.
Internet
Sidewalk handouts

14. Personal selling
Salesperson
Training
program
Offer bonuses
Hold contests

15. Sales Promotion
Short-term
promotional activity
Long-term
promotional activity

16. Public relations
Attend public events.
Press releases.
Sending newsletters.
Blogging & FB fanpage.

17. Direct Marketing
Goal: establish and manage long-term
relationships with our customers.
Send birthday cards or information
materials to our customers