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Research Writing
Aiden Yeh
Wenzao Ursuline University
Image: http://www.bcps.org/offices/lis/researchcourse/images/research_process.gif
Source: http://bit.ly/1fELvLx
Image: http://bit.ly/199EblW
Image: http://d34wpjv4rf3nwa.cloudfront.net/www1/wp-content/uploads/2010/03/Qual_Vs_Quant.png

Qualitative research is especially effective in obtaining culturally specific
information about the values, opinions, behaviors, and social contexts of
particular populations.
• Qualitative research is a generic term for investigative
methodologies described as ethnographic, naturalistic,
anthropological, field, or participant observer research.
• It emphasizes the importance of looking at variables in the natural
setting in which they are found. Interaction between variables is
important.
• Detailed data is gathered through open ended questions that
provide direct quotations. The interviewer is an integral part of the
investigation (Jacob, 1988).
• This differs from quantitative research which attempts to gather
data by objective methods to provide information about relations,
comparisons, and predictions and attempts to remove the
investigator from the investigation (Smith, 1983).

Source: http://www.okstate.edu/ag/agedcm4h/academic/aged5980a/5980/newpage21.htm
• Qualitative research is by definition exploratory,
and it is used when we don’t know what to
expect, to define the problem or develop an
approach to the problem. It’s also used to go
deeper into issues of interest and explore
nuances related to the problem at hand.
• Common data collection methods used in
qualitative research are focus groups, triads,
dyads, in-depth interviews, uninterrupted
observation, bulletin boards, and ethnographic
participation/observation.
Source: http://bit.ly/174gvSz
Source: http://bit.ly/16PP10O
Source; http://iteach.saintleo.edu/InstructionalDesign/images/QDATraditionsChart.jpg
3 Most Common Qualitative Methods
1) Observation
•

Systematically seeks out and organizes data
concerning what is being studied based on a social
science theory and methodology rather than focusing
on achieving a situationally defined goal.
•
Keeps detailed records of what occurs, including
those things characteristically taken for granted.
•
Periodically detaches self from the situation to
review records from the neutral position of a social
scientist.
•
Constantly monitors observations and records for
evidence of personal bias or prejudice
5 Types of participant observation
1.

2.
3.

4.

5.

External Participation constitutes the lowest degree of involvement in
observation. This type of observation can be done by observing situations
on television or videotape.
Passive Participation means the researcher is present at the scene of
action but does not interact or participate. The researcher finds an
observation post and assumes the role of a bystander or spectator.
Balanced Participation means that the researcher maintains a balance
between being an insider and being an outsider. The researcher observes
and participates in some activities, but does not participate fully in all
activities.
Active Participation means that the researcher generally does what
others in the setting do. While beginning with observation to learn the
rules, as they are learned the researcher becomes actively engaged in the
activities of the setting.
Total Participation means the researcher is a natural participant. This is
the highest level of involvement and usually comes about when the
researcher studies something in which he or she is already a natural
participant

Source: http://www.okstate.edu/ag/agedcm4h/academic/aged5980a/5980/newpage21.htm
2) Interviewing
•

•
•
•
•

•

The researcher should control his reactions. The purpose of
the interview is to find out what views people hold; their views
should be unbiased by evaluative responses on the researcher’s
part.
The researcher should choose an interview environment and
conditions in which the participants feel comfortable, secure, and
at ease enough to speak openly about their point of view.
The researcher should avoid presenting "yes" or "no"
questions which tend to stifle detail.
The researcher should be flexible in his or her approach to the
informants.
Group interviews can be useful, particularly in initial
interviews.
The researcher should consider to what degree the interview
questioning is "recursive“ (or repeated). As applied to interviewing,
what has been said in an interview is used to determine or define
further questioning.
3) Case Study
• Case studies are detailed investigations of individuals,
groups, institutions or other social units. The researcher
conducting a case study attempts to analyze the variables
relevant to the subject under study (Polit and Hungler,
1983).
• The principle difference between case studies and other
research studies is that the focus of attention is the
individual case and not the whole population of cases.
Most studies search for what is common and pervasive.
However, in the case study, the focus may not be on
generalization but on understanding the particulars of
that case in its complexity. A case study focuses on a
bounded system, usually under natural conditions, so that
the system can be understood in its own habitat (Stake,
1988).
http://www.slideshare.net/sladner/sampling-methods-in-qualitative-and-quantitative-researchpresentation
http://www.slideshare.net/sladner/sampling-methods-in-qualitative-and-quantitative-researchpresentation

Sampling in Qualitative Study

a sample is a subset of a population that is used to represent the entire group
as a whole.
http://www.slideshare.net/sladner/sampling-methods-in-qualitative-and-quantitative-researchpresentation
http://www

.homepage.villanova.edu/rosemary.schiller/sampling/img

39

.gif

01
5
http://www

.homepage.villanova.edu/rosemary.schiller/sampling/img

39

.gif

02
2
http://www
.homepage.villanova.edu/rosemary.schiller/sa
mpling/img
.gif
39

01
9
Snowball Sampling

https://emmaburnettx.files.wordpress.com/2012/04/snowball-sampling.jpg
http://www.powerdecisions.com/images/Qualitative-circle-diagram.jpg
• Interviews provide a qualitative method of
gathering evidence, data or information.
• the first things to consider are

20
12
08
/
/Interview.png

– who you will interview,
– what kind of information you want to obtain,
– the type of interview that will help you to do that.

http://transcribeme.com/wp-content/uploads/

Interviews as Research Instruments
http://bit.ly/1b8s2Mi
http://www.emeraldinsight.com/research/img/interview_types.gif
http://betterevaluation.org/sites/default/files/Method.interviews.png
Categories/variables/
themes

http://www.scielosp.org/img/revistas/rpsp/v33n4/a04anx01.jpg
Questions with prompts

http://www.nature.com/jhh/journal/v24/n4/images/jhh200961i2.gif
http://www.emeraldinsight.com/content_images/fig/

.png

31
40
08
03
02
00
4
http://www2.open.ac.uk/students/skillsforstudy/conducting-an-interview.php
Source: http://docsdrive.com/images/medwelljournals/rjasci/2011/img5-2k11-1-9.gif

Sample Transcript Text
Sample Interview Transcript

http://onlineqda.hud.ac.uk/Intro_QDA/images/Example_interview.gif
http://www.qualitative-research.net/index.php/fqs/article/viewFile/1634/3154/6237
http://www.history.ucsb.edu/projects/holocaust/Images/TranscriptionSymbolsGubHolst

_

64
1

dpi

10
0

pxw.jpg

57
0
http://www.history.ucsb.edu/projects/holocaust/Images/TranscriptionSymbolsGubHolst

_

63
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dpi

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57
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Different kinds of data recorded in the
transcript

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
http://www2.open.ac.uk/students/skillsforstudy/conducting-an-interview.php
Analyzing

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Stages in Analysis

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Generating meaning from data

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Coding

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Coding

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Cohen, Manion, and Morrison. (

Pre-coding

). Research Methods in Education.

20
00

th Ed. London: UK. RoutledgeFalmer

5
Postcoding/content
analysis

Cohen, Manion, and Morrison. (2000). Research Methods in Education. 5th Ed. London: UK. RoutledgeFalmer
Sample coding
Source:
http://www.atlasti.com/fileadmin/atlasti/images/SEO/Celiacoding2_000.jpg
http://www.iier.org.au/iier22/lim1.gif
Reporting your Analysis
http://cdn.physorg.com/newman/gfx/news/hires/753.jpg
Reporting the Categories derived from
the interview data using Tables

http://www.qualitative-research.net/index.php/fqs/article/view/864/1878
http://socialsciences.scielo.org/img/revistas/s_icse/v5nse/a24tab2.jpg
Image: http://www.northumbria.ac.uk/static/images/schoolimages/ar_images/cetl/gilldavisondiagram1.jpg
Further Readings
• Purposive Sampling:
http://www.gifted.uconn.edu/siegle/research/sampl
es/purposivesampling.htm
• Interview as research instruments,
http://www.culi.chula.ac.th/ejournal/bod/annabel.pdf
• Qualitative data: Interviews, http://www.qualitativeresearch.net/index.php/fqs/article/view/864/1878
(Good read)

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