1. Instrumentation
Research Writing
Aiden Yeh, PhD
Wenzao Ursuline College of
Languages

2. Levels of Measurement
http://www.socialresearchmethods.net/kb/Assets/images/measlev2.gif

3. Measurement Scales
http://www.mymarketresearchmethods.com/wp-
content/uploads/2012/11/summary-of-data-types.png

4. Nominal Scale
http://star.gise.ntnu.edu.tw:8080/www/itemAnalysis/img006-2.gif
http://www.ams.sunysb.edu/~finchs/ams315/fall99/lectures/ams315l2/img02
0.gif

5. Data Example

6. Gender Distribution
http://bistop.files.wordpress.com/2011/12/defined-name-assign.jpg

7. Ordinal Data Example
http://www.emeraldinsight.com/research/img/ordinal_data.gif

8. Ordinal Example
http://www.emeraldinsight.com/content_images/fig/0170950405002.png

9. Ordinal & Interval Example
http://cdn.information-
management.com/media/assets/article/1023904/few_fig3.gif

10. Using Excel: A good read
Download: https://learningstore.uwex.edu/assets/pdfs/G3658-14.pdf

11. Scoring the data
http://efox.cox.smu.edu/mktg3342/dataanalysis.pdf

12. Scoring the Data
http://www.gmac.com/~/media/Images/gmac/gmat/ir-score-scale.png