Presented @ Mashable Social Media Day 2017 in Cairo.

1. NEW GENERATION DIGITAL ADS
Ahmed
Elrifai
Founder,
EGYWEB
Co-­‐Founder,
Indigo
Media

2. AGENDA
• Why Change is Needed?
• Target
• Optimize
• Video Ads
• A note to Ad Ops

3. “Digital Agencies must clean up”

4. Why worry?

5. Cluttered?

7. Digital Ads are :

8. Digital Ads are :
TARGETED

9. Digital Ads are :
TARGETED
MEASURABLE

10. Digital Ads are :
TARGETED
MEASURABLE
OPTIMIZABLE

11. Digital Ads are :
TARGETED

12. CUSTOM AUDIENCES

13. CUSTOM AUDIENCES

14. REMARKETING

15. REMARKETING
Facebook
remarke>ng
pixel

16. REMARKETING
Google
remarke>ng
code

17. Facebook Lead Cards

18. Facebook Lead Cards

19. Targeting by Interests on GDN

20. Targeting by Interests on GDN
Ad
appears
aBer
searching
repeatedly
for
Abu
Dhabi
loca>ons
on
Google.

21. Digital Ads are :
MEASURABLE

22. Conversion Tracking

23. Conversion Tracking

24. Track ROI by :
CPA
CPL
Cost Per Acquisition
Cost Per Lead

25. Digital Ads are :
OPTIMIZABLE

26. A/B Testing on Ad Copy :

27. A/B TESTING LANDING PAGES
• Your landing page is
where response
happens.
• Test it!
• Optimize it!

28. Programmatic Buying (RTB)

29. Video Ads
Video Ads Deliver the message. Period.

30. CalculatingViews on FB vs.YT
Yeah right!

31. CalculatingViews on FB vs.YT
30-second
views

32. CalculatingViews on FB vs.YT
30-second views = 81K

33. INSTAGRAM STORIES
• 15 seconds video or
single image
• 400% increase in
response over timeline
ads on IG
• Some campaigns
reported up to 16x
user engagement and
29% sales increase.

34. LinkedIn Targeting

35. Placement on Relevant Websites

36. A Note to Ad Ops

37. A Note to Ad Ops

38. A Note to Ad Ops

39. A Note to Ad Ops

40. THANKYOU
ahmedrifai
arifai
ahmedrifai
arifai@indigomedia.me