A business plan acts as the blueprint for a business, as well as providing the key evidence investors will require to invest start-up capital.

1. Ahmed Dahab
Business
TO INCLUDE IN
A BUSINESS PLAN
Three Key Types of Analysis

2. Ahmed Dahab
PLAN
BUSINESS
A business plan acts as the blueprint for a business, as well as providing
the key evidence investors will require to invest start-up capital.

3. Ahmed Dahab
T
he bulk of any business plan is formed of
analysis, which can be divided into three
main categories: industry analysis, target
market analysis, and competitive analysis.
Industry Analysis
The industry analysis section should explore
the sector the new business will be entering and
demonstrate knowledge of that sector. This will
include the size and growth rate of the industry,
information about the major participants, and
important trends that could affect business.
Target Market Analysis
Target market analysis looks at who would be
most likely to buy the new product or service be-
ing offered, including a range of key demograph-
ics such as age, gender, geographical
location, income ranges, occupa-
tions, and lifestyle habits.
Competitive Analysis
The competitive analysis section
looks at who is already offering sim-
ilar products or services. It also de-
tails how the new business aims to
create value in the eyes of the con-
sumer and differentiate its offering
from those of other businesses in di-
rect competition.

4. Some more key tips
for writing a successful
business plan can be found
by visiting the blog of
Ahmed Dahab.