A marketing plan is a strategic plan developed by a business that outlines the overall marketing strategy of the business. The marketing plan details how the marketing strategy of the business will be implemented.

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Business
MARKETING PLANS
Explained

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Timescale
Due to the ever-changing nature of the mod-
ern global marketplace, a marketing plan
tends to have a relatively short timescale,
looking at objectives for the next one to three
years on average. After this time period has
passed, an adapted marketing plan can be
put into place that accounts for changing
trends.
A marketing plan is a strategic plan devel-
oped by a business that outlines the overall
marketing strategy of the business. The
marketing plan details how the marketing
strategy of the business will be implement-
ed. It looks at what tasks will need to be
completed and what resources will be re-
quired to achieve the marketing objectives.

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Sections
A comprehensive marketing plan begins with
an introduction to the marketing strategy
and a broad outline of the objectives of the
business in terms of marketing. It will then go
on to deliver a marketing overview and look
at the current marketing landscape. A SWOT
analysis looks at the inherent strengths to be
played to and weaknesses to be overcome,
as well as any potential threats or opportuni-
ties presented by the marketing landscape.
The plan will then detail aspects of the mar-
keting strategy such as brand strategy, spe-
cific objectives and promotional strategy, be-
fore ending with proposed actions, budgets
and deadlines.

4. You can learn more
about market
feasibility studies by
visiting the blog of
Ahmed Dahab.