- The document discusses the growth of mobile device and app usage in Indonesia, with smartphones projected to reach over 60 million by 2018. - It introduces Gudang Aplikasi, an Indonesian app store launched by XL Axiata in 2013 to bridge the digital ecosystem, now hosting over 9,000 apps and receiving half its traffic from non-XL networks. - Testimonials from app developers indicate downloads through Gudang Aplikasi promotions have exceeded 10,000 for some titles, and the store aims to help all developers and partners reach audiences of 68 million XL subscribers.

1. Gudang Aplikasi
Bridging Indonesian Digital Ecosystem

2. Indonesian Mobile Device Forecast
Source: Huawei Analysis-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
201
1
201
2
201
3
201
4
Dong
le
Tabl
et
Smartphone
(iPhone+
Android
)
Blackbe
rry
3G
Family
2G
Family
% of XL Voice Rev. & Non-Voice Rev.
52% 50% 47% 46% 44% 46% 45%
37% 36% 41% 42% 44% 44%
44%
0%
20%
40%
60%
80%
100%
% of Voice Rev. % of Non Voice
Rev.
Customer Needs for Online
Source: BMI report
Source: ComScore57%
58%
67%
68%
63%
60%
50%
53%
85%
70%
50%
53%
55%
55%
56%
66%
68%
76%
85%
90%
Downloads
Community
Multimedia
Directories
/Resources
e - mail
News/Information
Blogs
Photos
Search
/Navigation
Social
Networking
•VAS and Data has
grown double digit
•VAS has the highest
growth compare to
other stream
XL VAS services grew 34%
Indonesian Market Overview

3. Indonesia = Mobile + Social + Android
Sumber: wearesocial.sg
In more affordable smartphones, we are seeing this as opportunity to
build a bridge between digital creative ecosystem
Apr’14, purchase
on Google Play is
+/- $2 Mn
In XL, 30% are
smartphones and
around 10% is
Android
Paid purchase at
Google play 1~ 3%
Apr’14, downloads
on Google Play is
est. +/- 80 Mn

4. The Store is Open…
Games
Applications
Music
Wallpaper
Video
Social Media
WEBUMB
WAP ODP
SMS
Interface Category
XL Service
Local and international
exclusive apps
Convenience and easy to
use user interface
Free trials and attractive
discounts all year long
Payment through ‘Pulsa’
and other major
payments
Reason to Use
The official Application and Content Warehouse in Indonesia
More…
Updated Apps and
Contents

5. In Last 3 Months…
Although we launched on W2 Dec’13 exclusively and improve the
user experience. On W4 April, we started the campaign…
Crossing 0.5 Mn Subs in W4 Jun
Although we launched in XL, we found an additional ~48%
traffic coming from other network

6. It’s still early…
15%
+166 in
Android
+/- 9000 Applications and Contents

7. Our Proposition for the Ecosystem
Now, everyone CAN CROSS the chasm…
SMS MMS BC
Interstitial/
Error Page
UMB Lv. 0 and
Lv. 1
In Portal
Banners
Social Media
Cross
Promotions
Youth
Community
Special Events
With exposures to 68 Mio subscribers through:

8. Developer’s Testimony
Average download
9000+ in 3 months
A snapshots into CEPAT TEPAT story…
“Baru ada satu, namun jumlah
downloadnya sudah banyak.
Karena sempat di-featured di
GudangApp dan juga dapat promo
via mms blast”
Layang-Layang Mobile

9. Developer’s Testimony
Average download
10,000+ in 3 months
A snapshots into LOMPAT KARUNG story…
“ Ada sekitar 5 game yang sudah kami
masukkan ke gudangApp dan
berdasarkan pengamatan kami hasilnya
cukup memuaskan , Lompat Karung telah
didownload lebih dari 10ribu pemain”
Amagine Interactive

10. Come and join us..
Partner/Developer Gudang Aplikasi
Register via portal Log in to CMS
• Download legal requirement
• Upload Docs
Check and Approve
Log in to CMS
• Upload soft copy agreement
• Start upload content
Check and Approve
• Print Out
• Signing the agreement
• Send the agreement
Agreement Sign
Publish
AppsPublish Apps in 14 Days
Visit: www.gudangapp.com:280

11. For any queries, feel free to
contact us…
indonesiabanget@gudangapp.com