Keyword Research Tips and Tricks for SEO- For further SEO tips, please visit https://www.seo-consultant-specialist.com/blog/ For SEO Tutorial for Beginners, please visit: https://www.udemy.com/seo-tutorial-for-beginners/

1. How to
Choose the
Right
Keywords for
Your Website
or Blog

2. How to Select Keywords
• Importance of Keyword research
• Seed Keyword
• How to find keywords
 Google search autocomplete
 Google related searches
 Competitor research (Tools: Spyfu, ahrefs, semrush etc.)
 From your own running website using Google Search Console or other
SEO Tools

3. Keyword Research Tools and Criteria – 1
• Keyword Research Tool
 Google keyword planner (keyword research/ suggestion tool)
 Ahrefs
 SEMrush
 KeywordEverywhere
 Ubersuggest
 KWfinder
• Keyword Selection Criteria:
 Relevancy
 Search Volume
 Difficulty level/ Competition

4. Keyword Research Tools and Criteria -2
• Other keyword research tools
• Quora , Reddit, social media hashtags
• Google Trends
• How many keywords should you select?
• Older sites vs. newer sites
• Bigger sites vs. smaller sites
• Find all possible combination/ variant of selected keywords

5. Types of Keywords – 1
• Difficulty level of various types of Keywords
 Head keywords (1-2 words)
 Body (3-4 words)
 Long tail (4+ words)
*Select keywords addressing to all three types of keywords

6. Types of Keywords – 2
• Head Keywords:
 Many searches
 Highly competitive
 Low conversion rate
 Few words
 Ideal to target from top pages
 Multiple search intents
• Long-tail Keywords
 Few searches
 Less competitive
 High conversion rate
 Many words
 Ideal for deeper pages
 Single search intent

7. Types of Keywords – 3
• Types of keywords:
 Informational
 Navigational
 Transactional
• Informational Keywords: general information related
• Navigational Keywords: specific brand related
• Transactional Keywords: purchasing decision related

8. Where to Incorporate the Keywords
• URLs
• Title tags
• Meta description tags
• Most visible content (headings/ sub-headings, bold etc.)
• Internal linking and surrounding content
• Image and video file names
• Image Alt tags
• Image title tags
• Static content (as compared to dynamic content)

9. Keyword Research Mistakes to Avoid- 1
• Not enough keyword research
• Picking irrelevant keywords
• Targets of the same difficulty level
• Selecting only a few big keywords
• Focusing only on long-tail keywords
• Selecting keywords that people do not use
• Selecting one-word keywords
• Not following the search trends
• Not going local

10. Keyword Research Mistakes to Avoid -2
• Selecting out of context keywords
• Not considering competition
• Not reviewing your chosen keywords often enough
• Putting the wrong keywords on the wrong pages
• Not considering conversions

11. Search Operators to Check Keyword
Competition - 1
• intitle:
• allintitle:
• inurl:
• allinurl:
• intext:
• allintext:

12. Search Operators to Check Keyword
Competition - 2
• inanchor:
• allinanchor:
• Inposttitle:
• AllinpostTitle:
• Inpostauthor:
• Allinpostauthor: