As a new feature in different smart devices, eSIM is enabling new ways of provisioning mobile connectivity which allow online businesses to better engage with their customers. This brief presentation includes: - An introduction to eSIM - eSIM current adoption & forecasts - How eSIM can help businesses expand online - Use cases of cellular data eSIM

1. 1
eSIM: New opportunities in digital
cellular data
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2. 2
Agenda
A. An introduction to eSIM
B. eSIM adoption: current state & forecasts
C. How eSIM can help businesses expand online
D. Use cases of eSIM cellular data
E. Q&A Session
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3. 3
Connectivity is “eating the world” with 33 billion devices expected
to go online by 2024 – 14b devices (42%) to be on cellular
Source: GSMA, G+D
IoT Number of Connections
58%
42%Industrial
Consumer
Cellular
Other
Wireless
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4. 4
Embedded SIM (eSIM) is a secure chip built into smart devices,
eliminating the need for SIM cards to access cellular networks
Source: GSMA, Celitech Research
SIM cards vs eSIM (both standardized by GSMA)
eSIM Activation Code
1$RSP-1012.XXXXXX.NET$XXXXX-
XXXXX-XXXXX-XXXXX
eSIM QR Code
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5. 5
Within consumer devices, smartphones are expected to have 2.5bn
eSIM connections by 2025, offering new ways of user engagement
Source: GSMA, Celitech Research
Global eSIM smartphone connections (as of Feb. 2020)
• eSIM is now widely available in the US esp. in iPhones SE, 11, XR/XS and Google Pixel 4 & 3
• In Q1’2020 new flagship devices such as Samsung Galaxy S20 and Huawei P40 included eSIM
• eSIM works with 3G/4G/5G networks and is also available in other consumer devices such as wearables,
tablets, laptops and drones (for further details check our Medium article “What is eSIM”)
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6. 6
Now what is the one common requirement for online offerings to
reach mobile consumers? They all need wireless connectivity
Source: Apple developers Ad
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7. 7
Consumers use basic cellular plans to stay connected – emerging
use cases require new ways of connectivity
Source: Cable.co.uk, Visual Cap., Celitech Research
Current limitations of cellular broadband
US
• Normally offered through
“unlimited” data plans, US
cellular data service is
among the most expensive
in developed countries
(twice as expensive as EU)
Global
• Int’l data roaming is very
expensive causing over
60% of travelers to turn it
off; in-destination cellular
connectivity service is very
inconvenient
o With more connected devices like tablets , watches, laptops,
drones, consumers – especially those with prepaid plans –
are seeking new ways of affordable, on-demand connectivity
o With the new norm of remote work, users who cannot access
fixed broadband (Wi-Fi) and/or require ubiquitous
connectivity are utilizing cellular data to stay connected
o Digital divide is real – over 30 million Americans still don’t
have access to broadband internet while over 3 billion
globally cannot access or afford internet service
1GB cost per Country (U$)
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8. 8
Allowing end-to-end digital connectivity, eSIM now enables online
businesses to develop new ways of user engagement
Source: Celitech Research
Top emerging use cases of eSIM connectivity
Sponsored
& Marketing
Data
International
Travel
Multi-device
Service
Back-up
Connectivity
Virtual
Numbers
Remote
Work
1 2 3
4 5 6
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9. 9
CeliTech® = Programmable Cellular Data
Interested to boost your web or mobile offering with cellular data eSIM?
E-mail us to get a demo: info@celitech.com
Q&A Session
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