Focus Group Facilitation[1]

Focus Group Facilitation By Matt Gagliardi OISM 470W Section 3

Focus Group Facilitation Getting Clear Insight to How Customers Think

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are Focus Groups??? ,[object Object]

Where Focus Groups are Used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Focus Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hiring Consultants ,[object Object]

Advantages of Consultants ,[object Object],[object Object],[object Object],[object Object]

Disadvantages of Consultants ,[object Object],[object Object],[object Object],[object Object]

Choosing a Moderator ,[object Object],[object Object]

Choosing a Moderator ,[object Object],[object Object],[object Object]

Internal Moderators ,[object Object],[object Object],[object Object]

External Moderators ,[object Object],[object Object],[object Object],[object Object]

Facilitating Focus Groups ,[object Object],[object Object],[object Object],[object Object]

Facilitating Focus Groups ,[object Object],[object Object],[object Object]

Advantages of Focus Groups ,[object Object],[object Object],[object Object]

Disadvantages of Focus Groups ,[object Object],[object Object],[object Object],[object Object]

Things to be careful of ,[object Object],[object Object]

New Technology ,[object Object],[object Object],[object Object]

Evaluating Results ,[object Object],[object Object]

Real world Examples ,[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

Works Cited ,[object Object],[object Object],[object Object]

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