As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren't, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick.

1. What
Is A
Site Audit ?

2. What is a Site Audit?
Site audits are, in the simplest terms, when you pay someone
to forensically examine your site with tools and their eyes
utilizing their knowledge and expertise to tell you what is good
and what is not so good about your site (or as we say – where
you have challenges and opportunities).

3. Types of Site Audits
Common types of site audits related to SEO needs are
 Site Health Audits
 Red Flag Audits
 Competitive Site Audits
 Conversion Optimization Audits
 Negative SEO or Attacked Site Audits
 Penalty and Recovery Audits
 Security Audits

4. 1. Site Health Audits
Assessing general site health or when there is a site
health issue such as a downturn in traffic or
positioning of unknown causation.

5. 2. Red Flag Audits
Assessing a site for potential penalty issues. This
should be part of a site health audit, but can be an
audit unto itself.

6. 3. Competitive Site Audits
Analyzing your site gaps, in its vertical and among
your competitors to see what opportunities there are
for site growth. Some will use this as a time to copy
what their competitors do, but this can be a risky
strategy.

7. 4. Conversion Optimization Audits
Analyze conversion issues, which can be onsite or
technical.

8. 5. Negative SEO or Attacked Site Audits:
Analyze downturns in site metrics when we know a
site (or thought very likely) has been attacked by
negative SEO methods.

9. 6. Penalty and Recovery Audits
Analyze downturns in site metrics when a site is
known (or thought very likely) to have been
algorithmically or manually penalized.

10. 7. Security Audits
Security audits for site vulnerability especially
important in high-risk verticals and high value sites,
but everyone should have one.

11. “ Which audits are most needed? Site audits are all
determined by a site's needs. However all site audits
should start with the Site Health Audit.”
Source: http://searchenginewatch.com/article/2334400/SEO-Website-Audits-
Everything-You-Need-to-Know

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