Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
PPT on product launch of solar bettery
1.
2. Introducing
One solution to all your power problems
A solar charger that charges all your electronic devices
like –
Mobile
IPods
Smart phone
Digital cameras
Mp3 players
Laptops
3. AIM
• Our goal is to put renewable energy solutions literally
in the hands of millions of people world wide –
bringing clean and affordable energy to every person
who needs it regardless of geography or economic
standing.
4. Objectives
Marketing objectives
• To create product awareness among consumers
• To achieve sales of 2 lakh units in 1st year of
operation
• To create multiple distribution channel
Financial objectives
• To achieve breakeven in the initial year of its
inception
5. 4 P’s product
Who am I?
A multi utility charger running on a solar system
What I look like?
Whom do I offer?
High mobility users, places having electricity shortages, devices
requiring high power consumption
6. 4 P’s promotion
• Newspaper Ads ( local+ Regional+ National)
No charger? No electricity?
no plug point? No battery?
watch out for this space for
solution….
• Say goodbye to all your “battery low” coming your way is the
solar charger
• Charges all your gizmos gadgets from mobile to iPods
• Now available to all leading outlets
• You can also visit us at www.sol.com
9. 4 P’s Pricing
Pricing objectives
To offer a high end product at a premium price range of 1000 to
1200 to customers
Cost estimation
Raw material cost s@50% of product selling price
Other expense cost@ 45% of product selling price
Competitors analysis
Unorganized sector : 200 – 500( normal charger)
Branded players : Rs 500 – Rs 1500 (E.g.: Sony)
Imported solar charger: Rs 2000 – Rs2500)
10. 4 P’s place
• Retail sales:- to target to 1500 retailers by offering high
margins of Rs 200- Rs 300 & incentives on achieving
sales volume
• Bulk sales:- targeting Nokia in a tie up to sell our
product through its distribution channels
• Institutional sales:- targeting 4 defense canteens to sell
our product at a discount
• Direct marketing:- employment of aggressive sales
force to increase brand awareness and direct sales
11. Future Scope
Market survey for consumer response
Expand sales to other cities
Charger with higher capacity
Entering Rural market
12. • For more information you can log into our
website
www.sol.com.np
Or call us as +91-9029090290
1560000-toll free number