Affiliate Marketing – How to Get Started

Grow Your Impact Influence
and Income
Affiliate Marketing –
How to Get Started

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Email: info@b2bpioneers.com
is performance-based
marketing. What you are
essentially doing is rewarding
affiliates who are the 3rd parties
for visiting or sending visitors
through to your site.

The 4 Major Pillars Associated
With Affiliate Marketing
1. Merchant or Retailer or Advertiser.
2. Publisher or Affiliate. This is who is
marketing the services of products of
others.
3. Customer or End-User –the 3rd
party or the consumer of the product
or service.
4. Network & Offers for Affiliates

Cost per Acquisition (CPA)
• Revenue is received by a publisher
when he or she sends a user to an
advertiser who converts
• Generally involves a transaction or
purchase
• Cost-effective for advertisers as they
only pay for web site traffic from the
publisher that actually converts

Cost per Lead (CPL)
• Revenue is received by a publisher
when he or she generates a lead for an
advertiser on their site.
• Usually involves a user filling out a
contact form
• Cost-effective as commission are
predetermined by advertiser

Revenue Share
• The cost of advertising is defined by
the revenue the relevant ad
generated
• Accounts for around 80% of all
revenue from affiliate programs
• Can also be related to content
marketing through sites like
HubPages where writers are paid
based on the revenue a given article
brings in.

RISKS OF AFFILIATE MARKETING
• CPA’s
• Conversions
• Aligned Interests
• Cash Flow & Receiving Revenue
• Tracking Performance

RISKS OF AFFILIATE MARKETING - CPA’S
The risks with it are quite large
Not recommended CPA for those who are
new to the world of Affiliate Marketing. (For
example, if you are giving $50 CPA it can be
easily manipulated: friends signing up, fake
accounts, refunds, dummy accounts, bogus
credit cards – all these make a flat fee per
account or client not a good choice).
They are too open to fraudulent activity.

RISKS OF AFFILIATE
MARKETING – CONVERSIONS
• If you are not able to deliver goods or
services, people will not do business with
you.
• Affiliate = sending traffic and no
conversions = no revenue. This can be due
to non-targeted traffic, an inability to
convert or fraud.
• Whether you are the merchant or affiliate,
it must be a relationship where both
benefit by remaining honest and open.

– ALIGNED INTERESTS
 Make a good research on your affiliates.
 You don’t want to compete with yourself.
 You do not want to give your competitors traffic or
revenue.
 Make sure you are not competing with indirect
competitors.
 We need complimentary partners.
 Affiliate Marketing should not be viewed as a short-
term, “get rich” business. You should have long-
term beneficial relations.
 Merchant + Affiliate = Partnership.

– KEEPING THE LIGHTS ON
 The next point is cash flaw.
 When you are doing business with an
affiliate, you want to make sure you are
not going to kill yourself from a cash
flow prospective.
 Cash flow & receiving revenue are
hugely important in Affiliate Marketing.
 If you pay out before the money gets in
– you are in serious trouble.

SOFTWARE PROVIDERS
• Hasoffers
• Hitpath
• Postaffiliatepro

HOW TO GET STARTED WITH
AFFILIATE MARKETING
1. Set Up Procedures
2. Create Structure
3. Set Up The Program
4. Network
5. Fee Structure
6. CPA or CPL (qualified)
7. CPC / CPM – usually
avoid

RECRUITING AND MANAGING AFFILIATES
• Web Searching
• Attractive Payment Structures
• Know your Affiliates
Motivations
• Communicate with them and
be Adaptable
• Treat with Care

AFFILIATE NETWORK WEBSITES
• CJ
• Clickbank
• Affiliate Tips
• Associate Programs
• Affiliates Directory
• Affilinet
• Zanox
• Rakuten Affiliate Network
• Trade Doubler

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Affiliate Marketing – How to Get Started

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Affiliate Marketing – How to Get Started