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“There’s	 an	 
APP	 for	 
that!”–	 Apple®
A discussion of the advancement
of mobile application
development and the resulting
consequences
Image	
  by	
  niallkennedy	
  (Flickr)	
  	
  
Image	
  by	
  opensourceway	
  (Flickr)	
  
There	
  are	
  1.08 billion smartphones in	
  
the	
  world,	
  with	
  Apple	
  and	
  Android	
  leading	
  the	
  
markets.	
  
46.9%28.7%
Source:	
  h@p://www.go-­‐gulf.com/blog/smartphone/	
  
 
	
  
Companies	
  like	
  	
  
Google	
  and	
  Microso+	
  	
  
	
  created	
  their	
  own	
  smartphone	
  devices	
  to	
  
	
  compete	
  with	
  the	
  rising	
  capabili1es	
  of	
  
	
   	
   	
   	
   	
   	
  wireless	
  devices.	
  	
  
Image	
  by	
  iQ	
  Content	
  (Flickr)	
  
Bell	

Telus
Rogers
Fido	
  
Koodo
Mobile and software developers took
mobile website capabilities to the next
level and introduced new applications
known as “mobile applications”.	
Source:	
  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html	
  	
  
Image	
  by	
  tat	
  (morguefile)	
  
Image	
  by	
  dhester	
  (morguefile)	
  
Mobile application
marketplaces and App stores
have become the new search
engines of the wireless world
Now 25% of those aged 17 – 25 years
old access internet primarily via cell
phone or smart phone.
	
  
Image	
  by	
  KarpaH	
  Grabor	
  (morguefile)	
  
Source:	
  h@p://pewinternet.org/Commentary/2012/February/Pew-­‐Internet-­‐Mobile.aspx	
  	
  
Image	
  by	
  Mike73	
  (morguefile)	
  
The birth of the mobile
application industry can
be traced to the
introduction of Apple’s
iTunes mobile application
marketplace in 2008.
	
  
Source:	
  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html	
  	
  
	
  
The phrase “there is an app
for that”, originally coined
by Apple in their 2009
commercial…
has become one of the most common
phrases related to smartphones.
July 2008: Apple’s App Store launched with 500 apps.
January 2009: Reached 500 million app downloads.
April, 2010: 225,000 apps available, 73% of which are
free.
January, 2011: 10 billionth downloaded app (Paper
Glider).
May, 2013:
	
  
Image	
  by	
  appleshiG	
  34	
  (morguefile)	
  
Screenshot	
  taken	
  from	
  Apple.com	
  
Source:	
  h@p://blog.shoutem.com/2012/02/07/infographic-­‐the-­‐history-­‐of-­‐mobile-­‐app-­‐stores/	
  
In the past, only corporate business individuals
use their mobile devices for checking updates/
sending receiving emails...	
  
Now,	
  common	
  consumers	
  use	
  mobile	
  devices	
  for	
  
FAR	
  more	
  than	
  just	
  voice	
  calls.	
  
Image	
  by	
  mconnors	
  (morguefile)	
  
With	
  over	
  	
  1,770,000	
  mobile	
  applications	
  
available	
  in	
  the	
  market,	
  the	
  sky	
  has	
  become	
  the	
  
limit	
  for	
  app	
  development!	
  	
  
FaceTime
CandyCrush
CalorieCounter	
  
Image	
  by	
  Earl53	
  (morguefile)	
  
WeChat
FourSquare
TDCanadaTrust
Snapchat	
  
Dropbox
Mobile application developers are now
racing to be the first ones to create the
App that will help change the world.
Image	
  by	
  grafixar	
  (morguefile)	
  
Image	
  by	
  dieraecherin	
  (morguefile)	
  
Image	
  by	
  dhester	
  (morguefile)	
  
For example, the abilities of Near
Field Communication now allow mobile
users to pay for purchases at stores
using their “mobile wallet” - Elisa Woodard
In 2009, the number of app users was expected
to reach 140 billion by the year 2014 – In-Stat
Source:	
  h@p://www.internetnews.com/mobility/arHcle.php/3817886/The+Shelf+Life+of+an+iPhone+App.htm	
  
Image	
  by	
  nazka2002	
  (morguefile)	
  
 	
  
Image	
  by	
  ronnieb	
  (morguefile)	
  
The Shelf Life of
Mobile Apps
and of those that have, one in
four is abandoned after its
initial use!” – Leigh Shevchik
“More than 60% of
the apps in the Apple App
Store have never been
downloaded…
Image	
  by	
  pete12958	
  (morguefile)	
  
Users of iPhone
applications spend
about 9.6 minutes at
a time with their
apps, accessing them
nearly 20 times
before they are
abandoned – Dan Butcher,
statistics from Greystripe
Source:	
  h@p://www.mobilemarketer.com/cms/news/adverHsing/3166.html	
  Image	
  by	
  vaskoni	
  (morguefile)	
  
Social Disconnection
A growing problem…
Image	
  by	
  hotblack	
  (morguefile)	
  
Talk	
  about	
  OCD	
  
70% of teens check their phones every hour
and many experience phantom pocket-vibration
syndrome –	
  Joel	
  Stein,	
  Time	
  Magazine	
  
	
  
Image	
  by	
  tethairwen	
  (morguefile)	
  
Image	
  by	
  lighcoot	
  (morguefile)	
  
Studies show that young people are now
so addicted to their mobile phones it feels
like they have lost a limb when they are
without them – Richard Alleyne, The Telegraph
	
  
People who experience anxiety or
stress when they become isolated from
their phone are said to suffer from
NOMOPHOBIA.
Image	
  by	
  BboomerinDenial	
  (morguefile)	
  Image	
  by	
  greyerbaby	
  (morguefile)	
  
Phones are not just a consumer tool, but
are used as a status symbol…
Image	
  by	
  southernfriend	
  (morguefile)	
  
...They are ALSO eroding our
personal relationships – Dr James
Roberts, Baylors Hankamer School of Business!
	
  
Image	
  by	
  dzz	
  (morguefile)	
  
With	
  technology	
  always	
  advancing,	
  how	
  
will	
  future	
  generaHons	
  be	
  affected	
  by	
  this	
  
new	
  “App	
  World”?	
  
Image	
  by	
  mr_write	
  (morguefile)	
  
Credits	
  
All	
  photographs	
  used	
  are	
  licensed	
  
under	
  the	
  CreaHve	
  Commons	
  Non-­‐
Commercial	
  Share-­‐Alike	
  Agreement	
  
3.0,	
  and	
  sourced	
  from	
  either	
  Flickr	
  or	
  
Morguefile.	
  
Image	
  by	
  hotbox	
  (morguefile)	
  

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Rise of Mobile Apps and Impact on Society

  • 1. “There’s an APP for that!”– Apple® A discussion of the advancement of mobile application development and the resulting consequences Image  by  niallkennedy  (Flickr)    
  • 2. Image  by  opensourceway  (Flickr)   There  are  1.08 billion smartphones in   the  world,  with  Apple  and  Android  leading  the   markets.   46.9%28.7% Source:  h@p://www.go-­‐gulf.com/blog/smartphone/  
  • 3.     Companies  like     Google  and  Microso+      created  their  own  smartphone  devices  to    compete  with  the  rising  capabili1es  of              wireless  devices.     Image  by  iQ  Content  (Flickr)   Bell Telus Rogers Fido   Koodo
  • 4. Mobile and software developers took mobile website capabilities to the next level and introduced new applications known as “mobile applications”. Source:  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html     Image  by  tat  (morguefile)  
  • 5. Image  by  dhester  (morguefile)   Mobile application marketplaces and App stores have become the new search engines of the wireless world
  • 6. Now 25% of those aged 17 – 25 years old access internet primarily via cell phone or smart phone.   Image  by  KarpaH  Grabor  (morguefile)   Source:  h@p://pewinternet.org/Commentary/2012/February/Pew-­‐Internet-­‐Mobile.aspx    
  • 7. Image  by  Mike73  (morguefile)   The birth of the mobile application industry can be traced to the introduction of Apple’s iTunes mobile application marketplace in 2008.   Source:  h@p://www.v-­‐soGinc.com/brief-­‐history-­‐of-­‐mobile-­‐applicaHons.html      
  • 8. The phrase “there is an app for that”, originally coined by Apple in their 2009 commercial… has become one of the most common phrases related to smartphones.
  • 9. July 2008: Apple’s App Store launched with 500 apps. January 2009: Reached 500 million app downloads. April, 2010: 225,000 apps available, 73% of which are free. January, 2011: 10 billionth downloaded app (Paper Glider). May, 2013:   Image  by  appleshiG  34  (morguefile)   Screenshot  taken  from  Apple.com   Source:  h@p://blog.shoutem.com/2012/02/07/infographic-­‐the-­‐history-­‐of-­‐mobile-­‐app-­‐stores/  
  • 10. In the past, only corporate business individuals use their mobile devices for checking updates/ sending receiving emails...   Now,  common  consumers  use  mobile  devices  for   FAR  more  than  just  voice  calls.   Image  by  mconnors  (morguefile)  
  • 11. With  over    1,770,000  mobile  applications   available  in  the  market,  the  sky  has  become  the   limit  for  app  development!     FaceTime CandyCrush CalorieCounter   Image  by  Earl53  (morguefile)   WeChat FourSquare TDCanadaTrust Snapchat   Dropbox
  • 12. Mobile application developers are now racing to be the first ones to create the App that will help change the world. Image  by  grafixar  (morguefile)  
  • 13. Image  by  dieraecherin  (morguefile)   Image  by  dhester  (morguefile)   For example, the abilities of Near Field Communication now allow mobile users to pay for purchases at stores using their “mobile wallet” - Elisa Woodard
  • 14. In 2009, the number of app users was expected to reach 140 billion by the year 2014 – In-Stat Source:  h@p://www.internetnews.com/mobility/arHcle.php/3817886/The+Shelf+Life+of+an+iPhone+App.htm   Image  by  nazka2002  (morguefile)  
  • 15.     Image  by  ronnieb  (morguefile)   The Shelf Life of Mobile Apps
  • 16. and of those that have, one in four is abandoned after its initial use!” – Leigh Shevchik “More than 60% of the apps in the Apple App Store have never been downloaded… Image  by  pete12958  (morguefile)  
  • 17. Users of iPhone applications spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned – Dan Butcher, statistics from Greystripe Source:  h@p://www.mobilemarketer.com/cms/news/adverHsing/3166.html  Image  by  vaskoni  (morguefile)  
  • 18. Social Disconnection A growing problem… Image  by  hotblack  (morguefile)  
  • 19. Talk  about  OCD   70% of teens check their phones every hour and many experience phantom pocket-vibration syndrome –  Joel  Stein,  Time  Magazine     Image  by  tethairwen  (morguefile)  
  • 20. Image  by  lighcoot  (morguefile)   Studies show that young people are now so addicted to their mobile phones it feels like they have lost a limb when they are without them – Richard Alleyne, The Telegraph  
  • 21. People who experience anxiety or stress when they become isolated from their phone are said to suffer from NOMOPHOBIA. Image  by  BboomerinDenial  (morguefile)  Image  by  greyerbaby  (morguefile)  
  • 22. Phones are not just a consumer tool, but are used as a status symbol… Image  by  southernfriend  (morguefile)  
  • 23. ...They are ALSO eroding our personal relationships – Dr James Roberts, Baylors Hankamer School of Business!   Image  by  dzz  (morguefile)  
  • 24. With  technology  always  advancing,  how   will  future  generaHons  be  affected  by  this   new  “App  World”?   Image  by  mr_write  (morguefile)  
  • 25. Credits   All  photographs  used  are  licensed   under  the  CreaHve  Commons  Non-­‐ Commercial  Share-­‐Alike  Agreement   3.0,  and  sourced  from  either  Flickr  or   Morguefile.   Image  by  hotbox  (morguefile)