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From Click-wrap to Cost-shifting:
     Contracting in the Digital World


    ICLE Georgia                  Ann G. Fort
   August 24, 2012      Sutherland Asbill & Brennan LLP
BIG DATA in the USA
1983: 2
million

2007: 200
million
                      2
BIG DATA in the WORLD
                2007: All stored data
                  295 exabytes –
                295 billion gigabytes

  Created in 2011:
  1.8 zettabytes –
1.8 trillion gigabytes


                                        3
1.8 zettabytes :

200 billion HD movies


                        4
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic “Writings”
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           5
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic Writings
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           6
The Rise of the Lease
• Very typical for businesses to lease their
  computer equipment
  – Tax, ease of financing, other business reasons
  – Easier to keep up with technology improvements
• GA adopted UCC Art. 2A
• Implications?



                                                     7
The Rise of the Lease
• Typical three-party transaction:
      • Supplier
      • Finance source
      • End user

• Situations where lease could matter:
      • Product defects
      • Indemnification for IP infringement
      • Executing on judgment




                                              8
Software Licenses
• Why doesn’t anyone sell software?
  – Copyright first sale doctrine
  – Trade secrets protection




                                      9
Software Licenses

How to establish assent to terms?
   • “shrink-wrap” license: By installing
   • “click-wrap” license: By clicking
   • “browse-wrap” license: By continuing




                                            10
Shrink-wrap/Click-wrap often enforceable



            Key: Evidence of assent
 Specht v. Netscape Communications Corp., 306 F.3d 17
                     (2d Cir. 2002)




                                                        11
Shrink-wrap/Click-wrap Licenses
 Tracphone Wireless, Inc. v. Zip Wireless Prods.,
    Inc., 716 F. Supp. 2d 1275 (N.D. Ga. 2010)

 Imageline, Inc. v. Fotolia LLC, 663 F. Supp. 2d
             1367 (N.D. Ga. 2009)




                                                    12
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic “Writings”
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           13
The Good Old Days . . .
                          14
Electronic “Writings”
• In the 21st Century, most contracts are not
  even “signed” at all.
• Will electronic document (fax, email, pdf)
  satisfy definition of “writing” where the law
  requires one?
• “Beeps & chirps” case: Dept. of Trans. v.
  Norris, 474 S.E.2d 216
  (Ga. App. 1996)

                                                  15
Electronic “Writings”
• Statutory responses: Edocs anti-discrimination
  – Georgia
     • Electronic Records and Signatures Act (O.C.G.A. § 10-12-1
       et. seq.) (1997)
     • Uniform Electronic Transactions Act (UETA), O.C.G.A. §
       10-12-1 et. seq.
  – Federal
     Electronic Signatures in Global and
     National Commerce Act ("ESIGN Act";
     codified at 15 U.S.C. § 7001 et seq.)

                                                             16
Electronic “Writings”
• Exceptions: wills, trusts, most of the UCC




                                               17
Electronic “Writings”
• ESIGN Act & UETA: electronic “signature”
• No technology standard dictated
• Additional support for the click-wrap
  agreement




                                             18
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic “Writings”
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           19
Internet Jurisdiction: Web Site
• Zippo Manufacturing Co. v. Zippo Dot Com,
   Inc., 952 F. Supp. 1119 (W.D. Pa. 1997)
• Aero Toy Store v. Grieves,
  279 Ga. App. 515 (2006)
• Imageline, Inc. v. Fotolia LLC,
  663 F. Supp. 2d 1367
  (N.D. Ga. 2009)

                                              20
Internet Jurisdiction: Email
• Object Technologies v. Marlabs, Inc., 246 Ga.
  App. 202, 202-203 (2000)
• Crossing Park Props., LLC v. JDI Fort
  Lauderdale, LLC, Case No. A12A0201 (Ga. App.
  June 28, 2012)




                                              21
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic “Writings”
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           22
Big Data + Litigation =




   Big
  Money
                          23
E-discovery Cost-shifting
• Major corporate litigation, 2009:
  $ 3 million average
    • Preservation
    • Collection
    • Processing
    • Production

•Who Pays?
                                      24
E-discovery Cost-shifting
• During discovery, producing party pays
• Exceptions
  – “Not reasonably accessible” data under federal
    rules
  – Third party discovery
• Law evolving toward cost containment as
  judges see more cases


                                                     25
E-discovery Cost-shifting
Post-judgment: treat like copying costs
                Fed. R. Civ. Pro. 54(d)

In re Ricoh, 2011 U.S. App. LEXIS 23495 (Fed. Cir. 2011)
Race Tires Am., Inc. v. Hoosier Racing Tire Corp., No. 11-
2316, 2012 U.S. App. LEXIS 5511 (3d Cir. Mar. 16, 2012)




                                                        26
E-discovery Cost-shifting
• Caution: Agreements to share, or for each
  party to pay its own e-discovery expenses, will
  control
• In federal court, consider reserving right in
  joint preliminary planning report




                                                27
Agenda
• The Non-Purchase Transaction: Leases &
  Licenses
• Electronic “Writings”
• Internet Jurisdiction
• E-discovery Cost-shifting
• Evidentiary challenges for electronic
  documents
• Questions
                                           28
Evidence & E-Docs
• Thanks to Big Data, we rely on computer
  accuracy in daily life
• In the courtroom, that’s just not good enough
• Checklist: Lorraine v. Markel American
  Insurance Company, 241 F.R.D. 534 (D. Md.
  2007)
• Highlights: authentication, hearsay, original
  writings

                                              29
Evidence & E-Docs
• Most common problem: business records
• Capital City Devel., LLC v. Bank of N. Ga., Case
  No. A12A0414 (Ga. App. July 5, 2012)
• Standard Bldg. Co., Inc. v. Wallen Concept
  Glazing, Inc., 298 Ga. App. 443 (2009)
• Crawford v. Dammann, 277 Ga.
  App. 442 (2006)


                                                     30
QUESTIONS?


             31

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Click-Wrap To Cost-Shifting

  • 1. From Click-wrap to Cost-shifting: Contracting in the Digital World ICLE Georgia Ann G. Fort August 24, 2012 Sutherland Asbill & Brennan LLP
  • 2. BIG DATA in the USA 1983: 2 million 2007: 200 million 2
  • 3. BIG DATA in the WORLD 2007: All stored data 295 exabytes – 295 billion gigabytes Created in 2011: 1.8 zettabytes – 1.8 trillion gigabytes 3
  • 4. 1.8 zettabytes : 200 billion HD movies 4
  • 5. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic “Writings” • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 5
  • 6. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic Writings • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 6
  • 7. The Rise of the Lease • Very typical for businesses to lease their computer equipment – Tax, ease of financing, other business reasons – Easier to keep up with technology improvements • GA adopted UCC Art. 2A • Implications? 7
  • 8. The Rise of the Lease • Typical three-party transaction: • Supplier • Finance source • End user • Situations where lease could matter: • Product defects • Indemnification for IP infringement • Executing on judgment 8
  • 9. Software Licenses • Why doesn’t anyone sell software? – Copyright first sale doctrine – Trade secrets protection 9
  • 10. Software Licenses How to establish assent to terms? • “shrink-wrap” license: By installing • “click-wrap” license: By clicking • “browse-wrap” license: By continuing 10
  • 11. Shrink-wrap/Click-wrap often enforceable Key: Evidence of assent Specht v. Netscape Communications Corp., 306 F.3d 17 (2d Cir. 2002) 11
  • 12. Shrink-wrap/Click-wrap Licenses Tracphone Wireless, Inc. v. Zip Wireless Prods., Inc., 716 F. Supp. 2d 1275 (N.D. Ga. 2010) Imageline, Inc. v. Fotolia LLC, 663 F. Supp. 2d 1367 (N.D. Ga. 2009) 12
  • 13. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic “Writings” • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 13
  • 14. The Good Old Days . . . 14
  • 15. Electronic “Writings” • In the 21st Century, most contracts are not even “signed” at all. • Will electronic document (fax, email, pdf) satisfy definition of “writing” where the law requires one? • “Beeps & chirps” case: Dept. of Trans. v. Norris, 474 S.E.2d 216 (Ga. App. 1996) 15
  • 16. Electronic “Writings” • Statutory responses: Edocs anti-discrimination – Georgia • Electronic Records and Signatures Act (O.C.G.A. § 10-12-1 et. seq.) (1997) • Uniform Electronic Transactions Act (UETA), O.C.G.A. § 10-12-1 et. seq. – Federal Electronic Signatures in Global and National Commerce Act ("ESIGN Act"; codified at 15 U.S.C. § 7001 et seq.) 16
  • 17. Electronic “Writings” • Exceptions: wills, trusts, most of the UCC 17
  • 18. Electronic “Writings” • ESIGN Act & UETA: electronic “signature” • No technology standard dictated • Additional support for the click-wrap agreement 18
  • 19. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic “Writings” • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 19
  • 20. Internet Jurisdiction: Web Site • Zippo Manufacturing Co. v. Zippo Dot Com, Inc., 952 F. Supp. 1119 (W.D. Pa. 1997) • Aero Toy Store v. Grieves, 279 Ga. App. 515 (2006) • Imageline, Inc. v. Fotolia LLC, 663 F. Supp. 2d 1367 (N.D. Ga. 2009) 20
  • 21. Internet Jurisdiction: Email • Object Technologies v. Marlabs, Inc., 246 Ga. App. 202, 202-203 (2000) • Crossing Park Props., LLC v. JDI Fort Lauderdale, LLC, Case No. A12A0201 (Ga. App. June 28, 2012) 21
  • 22. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic “Writings” • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 22
  • 23. Big Data + Litigation = Big Money 23
  • 24. E-discovery Cost-shifting • Major corporate litigation, 2009: $ 3 million average • Preservation • Collection • Processing • Production •Who Pays? 24
  • 25. E-discovery Cost-shifting • During discovery, producing party pays • Exceptions – “Not reasonably accessible” data under federal rules – Third party discovery • Law evolving toward cost containment as judges see more cases 25
  • 26. E-discovery Cost-shifting Post-judgment: treat like copying costs Fed. R. Civ. Pro. 54(d) In re Ricoh, 2011 U.S. App. LEXIS 23495 (Fed. Cir. 2011) Race Tires Am., Inc. v. Hoosier Racing Tire Corp., No. 11- 2316, 2012 U.S. App. LEXIS 5511 (3d Cir. Mar. 16, 2012) 26
  • 27. E-discovery Cost-shifting • Caution: Agreements to share, or for each party to pay its own e-discovery expenses, will control • In federal court, consider reserving right in joint preliminary planning report 27
  • 28. Agenda • The Non-Purchase Transaction: Leases & Licenses • Electronic “Writings” • Internet Jurisdiction • E-discovery Cost-shifting • Evidentiary challenges for electronic documents • Questions 28
  • 29. Evidence & E-Docs • Thanks to Big Data, we rely on computer accuracy in daily life • In the courtroom, that’s just not good enough • Checklist: Lorraine v. Markel American Insurance Company, 241 F.R.D. 534 (D. Md. 2007) • Highlights: authentication, hearsay, original writings 29
  • 30. Evidence & E-Docs • Most common problem: business records • Capital City Devel., LLC v. Bank of N. Ga., Case No. A12A0414 (Ga. App. July 5, 2012) • Standard Bldg. Co., Inc. v. Wallen Concept Glazing, Inc., 298 Ga. App. 443 (2009) • Crawford v. Dammann, 277 Ga. App. 442 (2006) 30