Wikibrands The Essentials
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The core arguments behind a seminal new book Wikibrands - Reinventing Your Company in a Customer-Controlled Marketplace launching Dec'10 by Sean Moffitt and Mike Dover through McGraw-Hill
![Our Contribution Published by McGraw-Hill (Dec 17, 2010) Twitter: @wikibrands Facebookpage: Wikibrands Website: www.Wiki-Brands.com ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Wikibrands The Essentials
- 1. Welcome to Wikibrands:10 Key Ingredients to Engaged Business
- 3. ¼ Strategy Guide
- 4. ¼ Executional Road Map
- 6. Wikibrands - Definition: noun A progressive set of organizations, products, services, ideas and causes, tapping the powers of customer participation, social influence and collaboration to drive business value Derived from Hawaiian word “wiki” meaning “quick: subsequently meaning “tribal knowledge and a collaborative website” and Middle English word “torch” meaning “a distinctive name identifying a product or a manufacturer”.
- 7. There’s a new currency on how to build business “Something you Want” “Something you Trust” “Something you Buy” “Something you Participate In” “Something you Prefer” “Something you Love” 5
- 11. Word of mouth
- 12. Online community
- 14. Connected media
- 15. Member collaborationEquals success in business
- 16. It has to work …what’s left Operational efficiencies are maxed Downsizing/rightsizing reaching limits Outsourcing labour is tapped Globalization of markets is done Media clutter is here Technology is ubiquitous The Customer Experience is What’s Left
- 17. Big Caveat - There is a big difference between “Being Social”
- 19. Also a gap? Perhaps easy for these guys… Not so easy for the 82% of us who work in firms with 20+ employees…
- 20. Why care? The biggest motivator – Engaged Brands Win…
- 23. Badging
- 24. Sales/traffic
- 26. Affinity
- 27. Empathy/respect
- 32. Corporate social responsibility
- 38. Beta-testing
- 41. #1 Massive Culture Change Required MASS MARKETING DIRECT MARKETING WIKIBRAND-ING
- 42. #2 FOCUS – “Why are we doing this/what are we doing?”
- 43. #3 LANGUAGE, CONTENT & OUTREACH “do I like this/is there enough of this/can I identify with this/do they know me?”
- 44. 4. INCENTIVES & MOTIVATIONS “what’s in it for me?”
- 45. 5. RULES, GUIDELINES & RITUALS “what can/can’t I do here/what is custom?”
- 46. 6. TOOLS & PLATFORM “how do I receive the experience and where does it all work?”
- 47. 7. COMMUNITY MANAGEMENT “who will lead the conversation?”
- 48. 8. LIFE STAGE OF THE COMMUNITY “when do we need to adapt?”
- 49. 9. METRICS, MEASUREMENT, INSIGHTS & ROI “what do we measure and look for?”
- 50. 10. CULTURE & ORGANIZATIONAL CHANGE “how will we be changed?”
- 51. It takes a community to build a brand… it takes ignorance to kill one…
- 52. The FLIRT Model – A Recipe for Wikibrand Success CULTURE CULTURE
- 53. Join me at: @wikibrands @seanmoffitt Wiki-Brands.com AgentWildfire.com smoffitt@agentwildfire.com sean@wiki-brands.com