UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
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UX is bandied about a lot these days, getting confused with design and UI and all sorts of things. Setting the facts straight of what it really means to create a user experience [hint: research]. We've got the 5whys, the 5users, and why we should be able to use all five fingers on our phone, rather than being all thumbs. Cereal infographic by/ @ed_lea http://www.edlea.com/blog/143679/design-metaphor.html/
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UX for Mobile: Do you really want to know what else your users are doing while they're using your app?
- 2. OR THE UGLIEST “DESIGN” PRESENTATION YOU’LL EVER SEE
- 3. UX IS NOT DESIGN
- 7. …BUT WAIT. THERE’S MORE TO IT THAN THAT. “WHEN IS A BOWL NO LONGER A BOWL?”
- 9. THE 5 WHYS
- 10. - Why are you having cereal? - Because I’m hungry. - Are you sure? - Well, I’m going to eat something. - Why do you want to eat something? - Actually, I just saw three ads for food on TV. - Why are you watching TV at this hour? - Well, I’m kinda lonely cause my boyfriend is out of town. - Why are you lonely without him? - Uh, well… I just moved here to live with him.
- 12. User Experience: - The interaction of someone with this thing you’ve made. User Experience Research: - Who is this person touching your stuff? - Why are they touching it? - Where are they touching it? - What do they get out of it? - Was it ‘nice?’ - Did it actually answer their “need?” - …and do you want it to?
- 13. So, does our user need a nicer spoon, a better bowl, tastier cereal… …or perhaps some new friends and a local bar?
- 14. Are we designing a) “friend finder social app” Or b) “local food and drink deals site”
- 18. This is not the most natural way to interact with your touch screen!!! This is designing a desktop onto a mobile phone.
- 22. What is the number one difference in how people shop in Asia vs the US?
- 23. But still… WHY.
- 24. Like trying to get picked for a kickball team in elementary school
- 25. FIRST: fit into their habits THEN: change their lives
- 26. Summary Why, Why, Why, Why, Why Who, what where when How?
- 28. Tom Landauer and Jakob Nielsen http://www.useit.com/alertbox/20000319.html
- 29. So… For example “I need an app to send thank you cards…” Fix this! [HINT: THIS IS NOT THE SOLUTION!]
Notas do Editor
- Product: what you’re shipping
- User Interface
- User Experience
- TIP OF THE ICEBERG
- When are you using the app… can change your habitPhotos to lose weightTwitter to quit smoking
- We have forever lost the fine art of sitting at a bar… doing nothing.
- So what do I do? This is where you do researchBecause this is where people use their phones.SO WATCH THEM.
- This is not the natural way t
- Natural Gestures!!!Use them
- One line to grab them. ConciseLike package design…
- Look to package designThe app store is now as crowded as the cereal aisle
- Crouching.
- Go to marketLike getting chosen to be on the elementary kickball teamThis guy’s huge: GmailThis guy’s already everyone’s friend: angry birdsThis guy gets picked on cause he’s small… but no one knows he’s the best kick baller everHe needs an ‘evangelist’
- First users are keyWho are theyHow do they find youWhat part of their life do you fit into?User Acquisition strategyEarly adoptersPartners [whose marketing you can piggy back on]First apps in app store [that didn’t totally suck]Made MILLIONSBecause they had the full force of apple’s marketing
- Asking five people is enough to find out what’s wrongBut you won’t know what’s rightTry fixing itAsk againTry fixing itAsk againOnly the “most wrong thing” will surface at a timeDiminishing returnsWhat they don’t really care aboutWhat they can live with.
- How many users are enough?