Integrating social media and search strategies
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2011 Presentation Created and Delivered by Jasmine Sandler, President, Agent-cy Online Marketing for the ASM audience and teleconference February 201. The presentation shares how social media is and will continue to affect Search Marketing and how brand marketers must approach this change.
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Integrating social media and search strategies
- 1. Integrating Social Media &Search Strategies The Impact of Social Media On Search By: Jasmine Sandler, CEO. Agent-cy
- 2. Social Media IS NOW&The Future
- 3. Search Engine Optimization (the way it is/was?) As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Wikipidea on SEO
- 9. Social BookmarkingMatt Cutts, head of Google’s Webspam team: “Reputation/Quality in Social Media is what is important to Google Search. We’re just to starting to measure this noise.”
- 10. SEO + Social Media = New Search Link Building Strategies become crucial Blogs = Inbound Link Increase User Generated Content tagged, voted, shared FB/Twitter/Youtube/LinkedIN Social BookMarking - News
- 12. Rise in Social Media On-site Search
- 14. Search & Social Connection Deepens As Marketers, we must be holistic SEO Programs include Developers, Writers, Video Production, Social Media Experts SEO & SMO Messaging in sync SMO Strategy & SEO Strategy work together
- 15. Keyword Strategy What is the Brand Value Prop? What Are We Selling? What Do We Want the Audience to Say about us? What Will We Say About Us? In What (topic) Areas will We Become experts?
- 21. 97% more imbound links from companies that blog
- 22. 55% more website visitors from companies that blogPage Titles Categories 2-way communication point for all SM Tags, Images, Video Anchor Text Content Topics Keywords
- 23. Agent-cy Case Study Goals: To create awareness and usage of the video game rating system amongst three parental audiences online Solution: Agent-cy Online PR Program including SMO &SEO Site-Side SEO Create and deliver ongoing web-specific content on related topic and place on leading parent audience sites Develop segmented messaging by sub-audience Engage users to share and comment on content in social media Results: 1.5M views of interactive game search widget across social sites in under 6 months 25M+ aware parents brand visibility Social Media Success: 2,000+ FB, 760+Twitter PR 7/10 #1 “Video Game Ratings” Google
- 31. Contact Us Jasmine Sandler, CMO Agent-cy 708 3rd Avenue, 6th Floor New York, NY 10017 Phone: 212-209-3975 Fax: (407) 210-4613 jsandler@agent-cy.com www.agentcy.wordpress.com www.jasminesandler.com www.linkedin.com/onlinebranding http://www.agent-cy.com
- 33. References: Emarketer 2010 study on Blogosphere SERP Report on Google Answer to Social Media and Search Linked In Answers – Social Media Group SEOMoz Blog YouTube Video from Matt Cutts/Future of Google Search