While traffic is important for online success, all actions that your online visitors may take are even more important as they move them closer to becoming a customer Unfortunately, this is not an easy task and conversion – i.e. The ability to convert visitors into sales – is usually far fewer than you imagined even if you got a lot of traffic. Lack of engaging contents, unclear call-to-actions, or complicated navigation are some of the reasons why your website doesn’t convert as you would like to. However, generating visitor actions depends largely also on what conversion tools you choose to implement, and what you have in mind by using it. This document will help you to choose conversion tools that best fit your strategy in order to improve your website or marketing campaign performance and ultimately increase your conversion rate.

1. Does your conversion rate suck? Ten steps to Better Conversion 1

2. Introduction While traffic is important for online success, all actions that your online visitors may take are even more important as they move them closer to becoming a customer Unfortunately, this is not an easy task and conversion – i.e. The ability to convert visitors into sales – is usually far fewer than you imagined even if you got a lot of traffic. Lack of engaging contents, unclear call-to-actions, or complicated navigation are some of the reasons why your website doesn’t convert as you would like to. However, generating visitor actions depends largely also on what conversion tools you choose to implement, and what you have in mind by using it. This document will help you to choose conversion tools that best fit your strategy in order to improve your website or marketing campaign performance and ultimately increase your conversion rate. 2

4. Your clients already speak with you. How? How often?

5. Does that work well? Does it not? Why?

6. How can you make it easier for your online visitors to talk to you and take an action?

8. Promote an event?

9. Launch a new website/landing page?Step 2. What is your marketing plan? 3

11. Increase online sales

12. Receive new customer contacts

13. Increase brand/product awareness

14. Promote new product/feature

15. Improve customer satisfaction

17. Drive to brick and mortar store

18. Share your offer with others

19. Attend an event/webinar

20. Send feedback/Post a review/Rate

21. Book appointments with you

22. Subscribe to a newsletterStep 4. What is your call-to-action? 4

24. Drive to brick and mortar store : tools that drive visitor’s friend, family along to your store and buy from you. E.g. applications that allow you to send information directly to visitors’ phones such as SMS,

25. Share an offer with others : Sharing applications that enable visitors to speak well of you to friends, and even the whole world through social media (blogs, social networks, tweets..),

26. Attend an event/webinar: applications that enable visitors to register easily through a form and save the date on their agenda/mobile/etc..,

27. Send feedback/Post a review/Rate: any tools that allow to review your products or services and give other customers more confidence to purchase the right products,

28. Book appointments : applications that allow your visitor to book an appointment online at any time from anywhere,

29. Subscribe to a newsletter: any web form applications.5

32. Call-to-action has to be clear,

33. Attractiveness of your offer and how well it is presented,

34. Ease of completing the actionStep 7. What volume of actions can you expect? 6

35. Step 8. What budget should you plan? Of course, conversion tools offer many pricing models from pay-as-you-go to a monthly or yearly pricing and you won't have any problems to find the one that best suits you according the volume of visitor actions you expect. Before that, start thinking about how much you’re already paying for generating traffic on your website and how you will be ready to pay to get a live conversation/direct lead (i.e. calls, chats or appointments received) with your customers. Are your visitors subscribing? Calling you? Filling out forms? Or even buying from you? To make it happen, you don’t only have to implement conversion tools BUT to understand what makes them tick and the answers are in the data ! Lots of data are available depending on conversion tools you use – traffic, visitor action, call tracking, visitor behaviour, etc... - but this is something that you really should consider seriously before implementing any conversion tools. The ultimate goal of online conversion is to generate sales and revenue, so it has to be MEASURABLE and the more unified analytics you can get, the easier and the better it will be for you! Step 9. Did you think about analytics ? 7

36. Step 10: What can you expect? If you were able to answer most of the questions above, you are ready to use these conversion tools at their most efficient and make your website and campaign an actionable machine! But don’t forget that while conversion tools are built to simplify your visitor’s life and make your website and marketing campaign more effective, conversion that drives to sales doesn’t happen alone. By implementing the tools based on your answers to the above questions, you can optimize and improve your conversion rates across the board. Agendize provides conversion tools that help businesses convert web visitors into leads and clients, and track everything along the way. These tools include Click-to-Call, Send to Phone (by SMS), Live Chat, Online Scheduling and more. Get more info on our website at www.agendize.com 8