Youtube describes how to optimise your video to improve performance

1. Optimising online video advertising
#agenda21events

2. REFRESHING
YOUR VIEW OF
YOUTUBE
mchaplin@google.com
Agency Head YouTube

3. MEET THE ENGAGED AUDIENCE

4. CREATION CURATION CONNECTIONCOMMUNITY

5. WHAT THEY ARE WATCHING

6. THE YOUTUBE YOU THINK YOU
KNOW
THE YOUTUBE YOU SAY YOU WANT
THE YOUTUBE YOU NEED TO
ENGAGE WITH

7. The YouTube
you think you
know

9. THE YOUTUBE YOU THINK YOU KNOW
AUTHENTIC
UNIQUE
UNPREDICTABLE

10. The YouTube
you say you
want

12. THE YOUTUBE YOU SAY YOU WANT
WELL-KNOWN
PROFESSIONAL
CONTROLLED

13. The YouTube
you need to
engage with

15. THE YOUTUBE YOU NEED TO ENGAGE
WITH
ORIGINAL
CONSISTENT
COLLABORATIVE

16. How brands can
use all of
YouTube

17. MAKING THE MOST OF YOUTUBE
Authentic
Branded content
Professional
Advertising
Original
Partnership

18. THE HIDDEN VALUE OF YOUTUBE

19. YOUTUBE Ad Format True View In Stream

20. WITH YOUTUBE YOU DON’T JUST PAY FOR
VIEWS YOU EARN THEM TOO
Paid Organic
+ 20%
uplift
• In-Stream and In-Search
• 3 week campaign
• 1 million views
• £40k investment
• CPV - £0.03
834K 166K

21. WITH YOUTUBE EVEN SKIPPED VIEWS HAVE
BRAND VALUE TOO
Skipped
59%
81%
Free
Paid
Standard Pre Roll
& Not skipped

22. USING THE FORMAT BEYOND THE STANDARD TV AD

25. Mattersons Fridge Raiders

26. THANK YOU

27. Optimising online video advertising
#agenda21events
Thank you from all @agenda21digital
www.agenda21digital.com