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Buying digital media

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Kimberly Koehly's webinar for agencyside members on Buying Digital Media.

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Buying digital media ,[object Object],[object Object]
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Will Learn ,[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Why is this relevant? © 2010 EmpowHER – Company Confidential SEO/PPC expert Front end developer Account Manager Digital strategist User Experience specialist Social media guru
1. How to leverage © 2010 EmpowHER – Company Confidential
Confidential and proprietary. Do not distribute. © EmpowHER, 2010 Original Video, Articles, Slide Shows, Resource Centers, Provider Profiles, Events Q & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion tools Detailed Analytics, Custom Reports Community/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integration Partnership Marketing Opportunities
Content Sponsorship © 2010 EmpowHER – Company Confidential
Video Production Capabilities © 2010 EmpowHER – Company Confidential
Text Content Creation & Promotion © 2010 EmpowHER – Company Confidential
Audience Polling / Research © 2010 EmpowHER – Company Confidential
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Social Media components © 2010 EmpowHER – Company Confidential
Lead Capture © 2010 EmpowHER – Company Confidential
Reporting / Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential Chapman Medical Center: Ad Report
Reporting / Measurement © 2010 EmpowHER – Company Confidential Chapman Medical Center: Sponsored Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2). The right questions to ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
3). How to leverage learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Where to find publishers © 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
© 2010 EmpowHER – Company Confidential
General Best Practices ,[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 EmpowHER – Company Confidential

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BITB -- Pricing: More Fees to the Agency, Less Money to the MediaBITB -- Pricing: More Fees to the Agency, Less Money to the Media
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BITB -- Outsourcing
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BITB -- Key Terms and Tools
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BITB -- Industry Stats and Trends
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BITB -- Facebook Marketing
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BITB -- The Digitally Integrated Pitch
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BITB -- Digital Media Grows Up
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BITB -- Content as an Asset
BITB -- Content as an AssetBITB -- Content as an Asset
BITB -- Content as an Asset
 
BITB -- Social Media Marketing
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BITB -- We The Media
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