For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a “live+digital” creative process.
13. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
ENERGIZE AND THANK BOEING’S KEY
UNDERSTAND STAKEHOLDERS – CUSTOMERS,
CLIENT SUPPLIERS AND WORKFORCE
GOALS
POSITION THE 747-8
INTERCONTINENTAL AS “THE MUST
HAVE AIRPLANE” FOR A GLOBAL
OPERATOR: STYLE, PERFORMANCE,
AND CONFIDENCE
HIGHLIGHT THE NEW TECHNOLOGIES
AND MATERIALS THAT CREATE
BOTTOM LINE CUSTOMER BENEFITS
13
14. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
KNOW
YOUR
AUDIENCE 10,000+
CUSTOMERS (B2B)
SUPPLIERS / PARTNERS
EMPLOYEES
MEDIA
14
15. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
KNOW
GENERATE BUZZ, ANTICIPATION AND
THE
CHALLENGES PARTICIPATION FROM A GLOBAL
CUSTOMER BASE
CHANGE IN SCOPE AND SCALE OF
PRODUCT REVEAL
TIGHT WINDOW OF EXECUTION
WORK WITHIN THE WORLD’S LARGEST
BUILDING BY VOLUME
15
16. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
BUILD
THE MICROSITE
STRATEGY
INTEGRATED EMAIL CAMPAIGN
LIVE VIDEO STREAMING
LIVE TWITTER & TEXT MESSAGING
INTEGRATION DURING EVENT
WORLD’S LARGEST KABUKI DROP
16
17. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
MICROSITE
LIVE STREAM
& TEXT FEED
LIVE VIDEO STREAMING,
TEXTING ON SCREEN,
PHOTO AND COMMENT
17
19. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE HEALTHYMAGINATION 2011 SHOWCASE
LIVE SETS &
ENTRANCE
HOLOGRAPHIC
GE STORAGE &
PRODUCTION
THEATER
EMPLOYEE
AREA
GE
LIVE ACTORS PAIRED
INTERVIEWS
WITH DIGITAL FIGURES
GREEN
ROOM
PRESS
EMERGENCY
ROOM
AFRICA
RURAL
STAGE
MAIN
INNERCITY
CLINIC
BATHROOMS
19
20. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE HEALTHYMAGINATION 2011 POP-UP
INTEL
INFOSCAPE &
EXERGAMING
GENERAL PUBLIC’S
INTERACTION WITH
SHOWCASE
20
21. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE RSNA 2010 & 2011
SOCIAL
INTEGRATION
TWITTER, POLLS AND
COMMENTS FEED
21
23. SOLUTIONS:
INTEGRATING SEARS
DIGITAL + LIVE KENMORE CHEF’S CHALLENGE
QR CODE
USING A FLASH MOB
WEARING SHIRTS WITH
PRINTED QR CODES
23
24. SOLUTIONS:
INTEGRATING SEARS
DIGITAL + LIVE KENMORE CHEF’S CHALLENGE
LIVE
STREAMING
USING FACEBOOK FOR
AUDIENCE
ENGAGEMENT AND
STREAMING CONTENT
24