How second screen apps for mobile devices are generating analytics for sports programming on TV. Use case: The 2013 Super Bowl.

1. Sports Analytics & the Second Screen Experience
Alex Gault, VP Product Development & Client Services

2. What is the “Second Screen”?

4. Create a Destination
Bring all you marketing and advertising together
TV is being complemented by the Web & Mobile, NOT displaced

5. What’s Next: Smart Remote Control

6. Nielsen Cross-PlatformReport ,Q42012
Two Emerging Trends
 Social TV
 Increase in the number of people watching TV shows and
commenting about them
 Catch Up TV and Binge Viewing
 More and more people recording shows and watching them
later
What does this mean for the future of Broadcast & Cable TV?
 Live event programming
 Sports, Awards shows & News

7. What’s Next: Stream Capture ACR

8. What’s Next: Smart Remote Control

12. What’s Next: Smart Remote Control
Social Media Drives TV Viewership

13. In 2012, 7 of the Top 10 TV shows most popular
on Social Media were Sports events

14. Second Screen Engagement: UK Trends
Sky Network Research,Sept 2012

15. 5 Days Before the Super Bowl

16. What’s Next: Smart Remote Control

17. What’s Next: Smart Remote Control
Social Activity per Minute

18. What’s Next: Smart Remote Control

20. What’s Next: Smart Remote Control

21. What’s Next: Smart Remote Control

24. Mobovivo Second Screen Apps
AXS TV Fights
The Race
(Hollywood Reporter)
Soccer (ESPN)
Hannibal (Sony)

26. Alex Gault
Mobovivo
www.mobovivo.com
alex@mobovivo.com