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THE POWER OF CONVERSATION
BY ÁLVARO GONZÁLEZ ALORDA
@agalorda
@agalorda
@agalorda
@agalorda
You	belong	to	the	#BrigdeGeneration
that	crossed	from	the	analogue	world	
to	the	digital	one.
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
RESULTS
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
RESULTS
COSTS
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
RESULTS
PROCESSESCOSTS
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
RESULTS
PROCESSESCOSTS
INNOVATION
THE RIGHT STRATEGY
HIGH
COMPETITION
LOW
COMPETITION
UNSTABLESTABLE
@agalorda
CONTEXT
LEADERSHIP
@agalorda
KEYS TO WEATHERING THE STORM
@agalorda
Nowadays	there	is	no	lack	of	
managers	but	lack	of	leaders	
with	the	capacity	to	#transform.
COLLABORATION
@agalorda
Hey,	your side of	
the boat is sinking!
@agalorda
TYPES OF COLLABORATION
DISCIPLINE
TRUST
@agalorda
DEFENSIVE
TYPES OF COLLABORATION
DISCIPLINE
TRUST
@agalorda
TECHNICALDEFENSIVE
TYPES OF COLLABORATION
DISCIPLINE
TRUST
@agalorda
GOOD
VIBRATIONS
TECHNICALDEFENSIVE
TYPES OF COLLABORATION
DISCIPLINE
TRUST
@agalorda
GOOD
VIBRATIONS
TECHNICALDEFENSIVE
FLOW
TYPES OF COLLABORATION
DISCIPLINE
TRUST
@agalorda
@agalorda
@agalorda
@agalorda
@agalorda
@agalorda
THERE IS NO HUMAN
RELATIONSHIP THAT
WORKS WITHOUT TRUST,
WHETHER IT IS A
MARRIAGE, A FRIENDSHIP
OR A COMPANY.
JIM BURKE, FOMER CEO
JOHNSON & JOHNSON
@agalorda
EVERY 60’
@agalorda
EVERY 60’
@agalorda
@agalorda
FACE-TO-FACE CONVERSATIONS
@agalorda
HIDING
STABBING 2.0
@agalorda
INEFFICIENCY
@agalorda
@agalorda
Less	email	and	more	
#conversations.
@agalorda
The	quality	of	your	
#leadership	depends	
on	the	quality	of	
your	conversations.
@agalorda
THE EFFECTS OF CONVERSATION
@agalorda
EMPATHY
THE
ARGUMENT
THE EFFECTS OF CONVERSATION
@agalorda
FRUSTRATION
EMPATHY
THE
ARGUMENT
THE EFFECTS OF CONVERSATION
@agalorda
REJECTION
FRUSTRATION
EMPATHY
THE
ARGUMENT
THE EFFECTS OF CONVERSATION
@agalorda
REJECTION
EXPLOSIONFRUSTRATION
EMPATHY
THE
ARGUMENT
THE EFFECTS OF CONVERSATION
@agalorda
REJECTION
EXPLOSIONFRUSTRATION
INSPIRATION
EMPATHY
THE
ARGUMENT
@agalorda
To	be	inspiring	is	
not	to	occasionally	
dazzle someone,	
like	a	deer	caught	
in	the	headlights.
@agalorda
Someone	inspires	you	when	
that	person	moves	you	to	
change	your	habits	and	
transforms who	you	are.
@agalorda
1) Identify	the	real	purpose	of	the	
conversation.
2) Design	the	key	messages.	Few	and	
convincing.
3) And	back	them	up	with	facts	and	
data.
@agalorda
1) Change	your	inner	conversation.
2) Avoid	interruptions	and	listen	‘with	
your	eyes’.
3) Advance	for	as	long	as	possible	on	
common	ground.
@agalorda
@agalorda
Choose	a	#pending	
conversation… and	
transform	it	into	an	
i#nspiring one.
@agalorda
Choose	a	#pending	
conversation… and	
transform	it	into	an	
#inspiring	one.
alvaro@emergap.com
THANKS.
ÁLVARO
GONZÁLEZ ALORDA

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The Power of Conversation · By Alvaro Gonzalez Alorda