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Why Agahi?
• Media concentration on few issues

• Lack of appreciation for the journalists
  producing quality content

• Shift in media consumption patterns

• Media diversity and convergence

• Role of Press Clubs in media development
AGAHI - Purpose
• Creating Knowledge Clusters Across
  Pakistan

• Issue Mapping

• Knowledge Grid of Pakistan
Improving the State of Media
• The Knowledge Cluster
 in Pakistan
  1. Karachi/Hyderabad - Market relevance, impact policy design, economy,
      competitiveness
  2. Interior Sindh – Water, Development of knowledge-base, integration
      into mainstream media
  3. Northern Punjab – SMEs, Food Security, Energy, Water, De-radicalization
  4. Southern Punjab – De-radicalization, Development of Knowledge-base
                          Food Security, Energy, Water
  5. Islamabad – Policy Development, public sector capacity building, gender
      integration
  6. KPK & FATA - De-radicalization, Socio-economic sectors, livelihood
      initiatives
  7. PATA – Infrastructure, rehabilitation, access to finance,
  8. Balochistan – Internal conflict, mines and minerals, agriculture, water
  9. Gilgit Baltistan – Tourism, food security, livelihood - Not sure as yet
  10. AJK - De-radicalization, water security




                                      Copyright (C) 2010-11 - Mishal Private
 30 March 2012                                                                 5
                                                     Limited
Agahi Process
• Partnership with 40 Press Clubs across
  Pakistan

• Engaging International and Domestic
  Partners

• Training and Capacity Building Initiatives
Agahi Awards
• Criteria
   • Developed with the help of the
     Center for International Media Ethics
     (CIME)

   • Designed on the Pillars of Media
     Development Indicators of UNESCO

   • Included the Millennium Development
     Goals (MDGs) as the core essence for
     creating media diversity
Agahi Awards
• Methodology
   • Press Clubs and Associations engaged
     journalists to submit their best work

   • Direct mail, email, SMS and social media

   • Agahi Portal for submission of reports,
     news articles and multimedia content
Agahi Awards
• Awards in Categories:
   •   Business & Economy     •   Infotainment
   •   Conflict               •   Interfaith
   •   Corruption             •   Media Ethics
   •   Crime                  •   Photo-Journalism
   •   Education
   •   Energy, Water & Food
       Security Nexus
   •   Environment            • Investigative Journalist of the
   •   Gender                   Year
   •   Human Rights           • AGAHI Awards 2012
   •   Health
Agahi Awards
• People’s Choice Awards

  • Current Affairs Anchor of the Year

  • News Channel of the Year
Agahi Awards
• People’s Choice Awards - Evaluation

   • Campaigns with Press Clubs

   • An aggressive campaign on social media – reaching
     more than approx. 5.5 million Pakistanis

   • Direct feedback through Short Messaging Service –
     more than 700,000 Pakistanis across the country

   • Outdoor campaigns
Agahi Awards
• Evaluation Committee:

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Agahi

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  • 3. Why Agahi? • Media concentration on few issues • Lack of appreciation for the journalists producing quality content • Shift in media consumption patterns • Media diversity and convergence • Role of Press Clubs in media development
  • 4. AGAHI - Purpose • Creating Knowledge Clusters Across Pakistan • Issue Mapping • Knowledge Grid of Pakistan
  • 5. Improving the State of Media • The Knowledge Cluster in Pakistan 1. Karachi/Hyderabad - Market relevance, impact policy design, economy, competitiveness 2. Interior Sindh – Water, Development of knowledge-base, integration into mainstream media 3. Northern Punjab – SMEs, Food Security, Energy, Water, De-radicalization 4. Southern Punjab – De-radicalization, Development of Knowledge-base Food Security, Energy, Water 5. Islamabad – Policy Development, public sector capacity building, gender integration 6. KPK & FATA - De-radicalization, Socio-economic sectors, livelihood initiatives 7. PATA – Infrastructure, rehabilitation, access to finance, 8. Balochistan – Internal conflict, mines and minerals, agriculture, water 9. Gilgit Baltistan – Tourism, food security, livelihood - Not sure as yet 10. AJK - De-radicalization, water security Copyright (C) 2010-11 - Mishal Private 30 March 2012 5 Limited
  • 6. Agahi Process • Partnership with 40 Press Clubs across Pakistan • Engaging International and Domestic Partners • Training and Capacity Building Initiatives
  • 7. Agahi Awards • Criteria • Developed with the help of the Center for International Media Ethics (CIME) • Designed on the Pillars of Media Development Indicators of UNESCO • Included the Millennium Development Goals (MDGs) as the core essence for creating media diversity
  • 8. Agahi Awards • Methodology • Press Clubs and Associations engaged journalists to submit their best work • Direct mail, email, SMS and social media • Agahi Portal for submission of reports, news articles and multimedia content
  • 9. Agahi Awards • Awards in Categories: • Business & Economy • Infotainment • Conflict • Interfaith • Corruption • Media Ethics • Crime • Photo-Journalism • Education • Energy, Water & Food Security Nexus • Environment • Investigative Journalist of the • Gender Year • Human Rights • AGAHI Awards 2012 • Health
  • 10. Agahi Awards • People’s Choice Awards • Current Affairs Anchor of the Year • News Channel of the Year
  • 11. Agahi Awards • People’s Choice Awards - Evaluation • Campaigns with Press Clubs • An aggressive campaign on social media – reaching more than approx. 5.5 million Pakistanis • Direct feedback through Short Messaging Service – more than 700,000 Pakistanis across the country • Outdoor campaigns