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“Where do we go eat tonight?”“What’s open?”“I’m new here, but everything looks closed”“Yelp said this restaurant was open but they lied!”We take the frustration out of late night cravings.
…We’ve All Been ThereAbout 75% of those surveyed across the US have experienced that problem
Easily find what’s open late near youEnhanced accuracy of listingsSimple one-click functionality
Existing Solutions What did you do when you had trouble locating a place? “Either gave up or tried calling a bunch of places” “Using Yelp with their pathetic filtering feature which never gives me the right result on the basis of time” “Driving around aimlessly”
Addresses Critical Pain Points Limitations of Existing Providers
Let’s Take a Look…
Simplicity and Accuracy Active Verification Passive Verification User Participation rewarded with “Badges” based on behavioral patterns Leveraging existing data from Foursquare, Yelp, and Google Places for baseline data and ongoing automatic check-in and check-outs SuperGeek Vampire Insomniac
Business Model Evolution Revenue Model Cost Structure
Team
Questions?
Appendix Gaming / Rewards System (Slide 13) Strong Initial User / Vendor Feedback (Slide 14) Distribution and Business Model Detail (Slide 17) Back-End Data Population (Slide 22)
Reward System AfterPM’s Reward System and Active User Verification create a sustainable ecosystem by achieving greater accuracy and rewarding beneficial behavior vE Discounts and reward badges  Deals* and ad revenue for sponsor position Vendors Users Active verification of hours of operation Incremental foot traffic and intelligent customer data *Note: Deals engine achieved through strategic partnerships (OpenTable, Groupon, Yipit, etc.)
Strong Initial Feedback User Feedback Vendor Interviews “After pm is a pretty cool concept!! definitely helpful after a late night out” – Based in Boston “I’ve always needed an app like this!” – MV “Would be pretty sweet in SF” – Based in SF “Cool idea…cause so few things are open late in SF” – Based in NYC ,[object Object]
“Sounds like a great idea, customers tell us we’re one of the only places open late night” – Hana Sushi
“Corporate would take a definite appeal to that” – Extreme Pizza Folsom
“It’s a good idea, right now people maybe use the internet” – La Perla Pizza,[object Object]
Verticals of Interest To begin with Food & Drink		…To move to other verticals later
Distribution Plan App Store Distribution Techniques Viral / Social Outreach to Target Market Initial focus on niche market (young adults / graduates)
Revenue Model Detail The AfterPMteam plans to add additional revenue streams at each stage as the application gains concrete market validation  In-app display ads to cover basic startup costs Vendor bidding for  preferred “sponsored link” Initiate conversations with large chain vendors and strategic partners Focus on growing user base and getting traction ,[object Object]
Generate additional margin and vendor awareness with limited sales activity by leveraging partner networks
Potential partners include: OpenTable, Groupon, Yipit
Establish advertising relationships directly with vendors

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