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People Suck at
Naming Places

           Ignite
           Where
          San Jose
         2010/03/30   1
If a search falls on a map...

                 and nobody is
                 around to map
                    coordinates
                  does it exist?
                 “To be is to be
                     perceived”
                    Awareness.     2
Places names are...
๏ Relative
๏ Fuzzy
๏ Temporal
๏ Variable
๏ All about
  Perception
                            3
Places names are...
๏ Historical
๏ Cultural
๏ Personal




๏ Based on convention       4
Humans define places

     Humans are imperfect,
     “namespace” of places
      is really, really, messy.
       Add politics, religion,
      ownership, language...
          #l10n #i18n #hard       5
Language and approximation
๏ J’ai quitté mon domicile qui se situe à la
  frontière des quartiers Outremont et
  Mile-End à Montéal.
๏ Vers l’aéroport de Montréal, nommé
  Pierre-Elliot Trudeau, situé à Dorval, code
  YUL, au Québec.
๏ Direction de la côte ouest américaine, plus
  précisément vers SJ qui est ma destination
  finale.
๏ De plus, cette fin de semaine, je serais au
  WhereCamp chez Google.
                                                6
The Cathedral and the Bazaar

๏ Smart data structures and
  dumb code works a lot better
  than the other way around.

๏ Often, the most striking and
  innovative solutions come from
  realizing that your concept of the
  problem was wrong.                   7
One ID to Rule Them All
๏ Three IDs for the WEB kings under the MS, AOL & Y!
๏ Seven for the LBS lords in their halls of stone,
๏ Nine for GIS Men doomed to die,
๏ One for the G Lord on his “non-evil” throne
๏ In the Land of the Internets where the Shadows lie.
๏ One ID to rule them all, One ID to find them,
๏ One ID to bring them all and in the darkness bind
  them (under a restrictive license).

                        WRONG!
                                                        8
TIMTOWTDI
๏ Find by...
  ๏ Lat/Long (duh)
  ๏ Name
  ๏ Nickname
  ๏ Neighbourhood
  ๏ Proximity
  ๏ Activity
                      9
TIMTOWTDIBSCINABTE




๏ Lightweight Identifiers
๏ As simple as possible
๏ Distributed (webwide)
                           10
Name Repositories
๏ GeoNames
๏ Geocommons
๏ Placemaker           Others? Tweet
๏ Wikipedia/DBpedia
              Text     suggestions to
                      @afrognthevalley
๏ Freebase            with #ignitewhere




                                          11
Geographic Indexes
๏ OpenStreetMaps
๏ Maps API (you know them)
๏ Open Data Repos       Others? Tweet
                        suggestions to
๏ geodata.gov          @afrognthevalley
                      with #ignitewhere




                                          12
Linked Data & IDs schemas
                                   ๏ WOEID (Twitter)
                                   ๏ Flickr place_id
                                   ๏ Google place URL
                                   ๏ Freebase GUID
                                   ๏ Geohash
                                   ๏ Not 4SQ/GW (yet)
       Others? Tweet suggestions
                                   ๏ but machine tags
          to @afrognthevalley
           with #ignitewhere

                                                    13
Activity Streams Mining

๏ Status updates
๏ RSS/ATOM feeds
๏ ActivityStrea.ms
  ๏ Explicit
  ๏ Implicit
  ๏ Derived

๏ PlaceStrea.ms?              14
Most Data Licenses Suck




                          15
Be a Data Hippie




                   16
The World is Messy


I like it like that
It’s more work
It’s more fun
                        17
Bootstrapping

๏ BOF on matching location in
  unstructured text anyone?
๏ WhereCamp session on
  Places in Activity Streams...
๏ Machine Tag Exchange?
                                  18
Places are Social Containers




                               19
Thanks!
๏   http://afrog.in/ (activity stream)
๏   http://afroginthevalley.com (blog)
๏   @afrognthevalley on twitter
๏   http://code.google.com/p/praized/
๏   www.praizedmedia.com

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Sylvain Carle People Suck At Naming Places (version without notes)

  • 1. People Suck at Naming Places Ignite Where San Jose 2010/03/30 1
  • 2. If a search falls on a map... and nobody is around to map coordinates does it exist? “To be is to be perceived” Awareness. 2
  • 3. Places names are... ๏ Relative ๏ Fuzzy ๏ Temporal ๏ Variable ๏ All about Perception 3
  • 4. Places names are... ๏ Historical ๏ Cultural ๏ Personal ๏ Based on convention 4
  • 5. Humans define places Humans are imperfect, “namespace” of places is really, really, messy. Add politics, religion, ownership, language... #l10n #i18n #hard 5
  • 6. Language and approximation ๏ J’ai quitté mon domicile qui se situe à la frontière des quartiers Outremont et Mile-End à Montéal. ๏ Vers l’aéroport de Montréal, nommé Pierre-Elliot Trudeau, situé à Dorval, code YUL, au Québec. ๏ Direction de la côte ouest américaine, plus précisément vers SJ qui est ma destination finale. ๏ De plus, cette fin de semaine, je serais au WhereCamp chez Google. 6
  • 7. The Cathedral and the Bazaar ๏ Smart data structures and dumb code works a lot better than the other way around. ๏ Often, the most striking and innovative solutions come from realizing that your concept of the problem was wrong. 7
  • 8. One ID to Rule Them All ๏ Three IDs for the WEB kings under the MS, AOL & Y! ๏ Seven for the LBS lords in their halls of stone, ๏ Nine for GIS Men doomed to die, ๏ One for the G Lord on his “non-evil” throne ๏ In the Land of the Internets where the Shadows lie. ๏ One ID to rule them all, One ID to find them, ๏ One ID to bring them all and in the darkness bind them (under a restrictive license). WRONG! 8
  • 9. TIMTOWTDI ๏ Find by... ๏ Lat/Long (duh) ๏ Name ๏ Nickname ๏ Neighbourhood ๏ Proximity ๏ Activity 9
  • 10. TIMTOWTDIBSCINABTE ๏ Lightweight Identifiers ๏ As simple as possible ๏ Distributed (webwide) 10
  • 11. Name Repositories ๏ GeoNames ๏ Geocommons ๏ Placemaker Others? Tweet ๏ Wikipedia/DBpedia Text suggestions to @afrognthevalley ๏ Freebase with #ignitewhere 11
  • 12. Geographic Indexes ๏ OpenStreetMaps ๏ Maps API (you know them) ๏ Open Data Repos Others? Tweet suggestions to ๏ geodata.gov @afrognthevalley with #ignitewhere 12
  • 13. Linked Data & IDs schemas ๏ WOEID (Twitter) ๏ Flickr place_id ๏ Google place URL ๏ Freebase GUID ๏ Geohash ๏ Not 4SQ/GW (yet) Others? Tweet suggestions ๏ but machine tags to @afrognthevalley with #ignitewhere 13
  • 14. Activity Streams Mining ๏ Status updates ๏ RSS/ATOM feeds ๏ ActivityStrea.ms ๏ Explicit ๏ Implicit ๏ Derived ๏ PlaceStrea.ms? 14
  • 16. Be a Data Hippie 16
  • 17. The World is Messy I like it like that It’s more work It’s more fun 17
  • 18. Bootstrapping ๏ BOF on matching location in unstructured text anyone? ๏ WhereCamp session on Places in Activity Streams... ๏ Machine Tag Exchange? 18
  • 19. Places are Social Containers 19
  • 20. Thanks! ๏ http://afrog.in/ (activity stream) ๏ http://afroginthevalley.com (blog) ๏ @afrognthevalley on twitter ๏ http://code.google.com/p/praized/ ๏ www.praizedmedia.com