8. Users love biNu
After two years of R&D on core technology, biNu launched in 2011 as a free download
on major feature phone app stores, followed by the Android market.
Since then…
160,000,000
140,000,000
120,000,000
biNu Global page views per App,
June 2013
“biNu has been changing
my life”, Hasiraboy, Egypt
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
“Yes binu is a fantastic apps
bcz it gives enjoyment in
my life like good friends
,local & breaking news and
cricket updates thanks for
binu”, 1AMITKUMAR, India
“biNu’s platform dramatically improves Internet access speed and connectivity while reducing
power consumption — it’s mobile magic” – Venturebeat
“biNu the Australian Start-Up Drives Apps Potential to Emerging Markets” – IDG Connect
"These guys can increase the functionality of phones without sucking up all the bandwidth.“ Bloomberg
9. biNu Strategy
Build the audience
–
–
–
–
–
Content
Technology
Price
Mobile Network Operators
Market Research (Rewards)
Monetise the audience
– Advertising
– Premium Content
– Market Research
12. Value Proposition - biNu Research & Rewards
Reach 3m engaged mobile
internet consumers in
emerging markets
Define
Large panels &
demographic profiling
Engage
Respond
Reward
In-built rewards
management, including
Airtime top-ups
Online dashboard
13. How Do We Get our Audience?
biNu Audience
biNu
“River Sample”
Panel
Survey
Response
“River Sample” – Respondents captured and screened
in real time at time of survey
“Panel” – Members we have screened and have agreed
to be surveyed and we have demographic responses
14. What do we know about the Audience?
Emerging Market focused:
– Asia
– Africa
– Latin America
Panel Demographics:
Source: Photo Taken By biNu User
–
–
–
–
–
–
–
Gender
Age
Urban/Rural
Education level
Employment Status
Relationship Status
Religion
15. How we reward our audience
Examples
Gaming
Books
Airtime
Music
16. Panel Size
1,376,540 - Derived from ALL Verified Accounts
Demographic
Percentage
Feature Phone
90%
Male
85%
Female
15%
Urban
77%
Rural
23%
17 & Under
11%
18-24
52%
25-34
28%
35-44
6%
45-54
2%
55+
1%
17. R & R Example – United Nations
My World Survey
– Focus on Millennium Goals
– Currently at 70,000 mobile responses
– We also added photos – 7,000
How was it sold? Why the interest?
– Introduction from ONE
– Mobile was hot
– IVR/SMS Too expensive
What do they like
– Online, real time, self service
– They loved the photos (very different)
18. Self Service Dashboard
•
Self-service online dashboard
•
Photo and audio upload
•
Easy survey scripting
•
•
Comprehensive question definition
In-built rewards system focused on
Airtime top-ups
•
Logic control
•
Real time analytics
•
Multi-language support
•
Export your data
Commercial in Confidence
