AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen
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Non-profits do not always have full-time staff learn how to leverage today’s social landscape to work for your non-profit. During this workshop you’ll learn how to get your community working for you. LEARNING OBJECTIVES/TAKEAWAYS: Attendees will learn what tools they should use and how they can get their community to spread their message for them via the social web.
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AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen
- 1. BUILDING A SOCIAL TRIBE How To Get Your Community Working For You Jennifer Shaheen President & Technology Therapist® Technology Therapy Group TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 4. NPFListening NPF Guiding Supporter NPF – Motivating NPF – Supporting TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 5. To Build a Tribe… Powerful Story Make Connections Be Authentic Leverage Powerful Tools TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 6. - Jonathan Gottschall, author The Science of Storytelling Powerful Story TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 8. Share the stories of how people have helped big & small Be Authentic TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 10. Ingredients of a Good Story TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 12. The Stats Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S. Instagram: 68% of Instagram's users are women. The age skews 18-29 yrs. African-American, Hispanic and urban residents. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 13. The Stats Google+ is the most male-oriented of the major social networks. It's 70% male. And according to Google there are more than 500 million users Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 14. The Stats Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 18. Create Focused Campaigns / Projects TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy This gives your audience focus
- 19. Give People the Tools to Spread the Word • • • • • Provide downloadable guides Create and share badges Provide photos & videos Give people ideas Show their stories TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 22. • The average Facebook user, check’s their account 5 times a day • Has 200+ friends • Spends an average of 8 hours a month on #Facebook • Facebook is the most used social network for Baby Boomers: • following groups/organizations 55% • supporting causes 26% TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 23. Facebook for Non-Profits • • • • • Leverage the visuals Get Your #hashtag on Understand Your Insights Give to Receive Outline goals, purpose, message facebook.com/nonprofits TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 35. Twitter for Non-Profits • Be active • Get involved with your followers • Tweets with 100 characters get retweeted 4x more • Tweets with 1 or 2 hashtags have 21% higher engagement • Asking for a retweet has a 23x higher retweet rate TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 40. Create a Business Account TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 44. Cross Your Social Media TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
- 45. Questions? TechnologyTherapy.com Need help creating your strategy and implementing your strategy 914-949-6092 Connect with me on: Twitter: @techtherapist Facebook.com/TechnologyTherapy TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy