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Prospects of Ecotourism
         in the Salt Range
                 Pakistan



      Aftab-ur-Rehman Rana
 President, Sustainable Tourism Foundation Pakistan
Components of Tourism Product
                 Attractions




                 Tourism
 Accommodation                 Accessibility
                 Product




                 Amenities
Salt Range – Orientation
The Salt Range consists of two lines of low, rugged hills that run east to
west between the Soan and the Jhelum rivers, from the GT Road near Dina
to the Indus near Kalabagh.
Analysis of Tourism Potential of Salt Range

Strong Points:
• Easy accessibility




                           M-2 Passing through the heart of Salt Range
Analysis of Tourism Potential of Salt Range

Strong Points:
• Fantastic Landscape
Analysis of Tourism Potential of Salt Range

Strong Points:
• Record of 600 million years of the earth’s history
Analysis of Tourism Potential of Salt Range
Strong Points:
• Varying ecosystems, rich flora and fauna and
  Wetlands of International Importance
Ucchali Lake    Khabbeki Lake    Kallar Kahar Lake




Namal Lake




Jhalar Lake    SALT RANGE WETLANDS COMPLEX
Analysis of Tourism Potential of Salt Range

Strong Points:
• Number of historical sites and remains of ancient settlements
Analysis of Tourism Potential of Salt Range

Strong Points:
• Number of sites of cultural interest
Stone Age in Soon Valley
On the footsteps of Alexander
Tilla Jogian
Route of Alexander Invasion
Invasion of Mahmood of Ghaznavi
Al Beruni Calculated Circumference of
       the Earth- at Nandhna
Babar Conquest of India
Sher Shah Suri Invasion
Adventure Tourism in Salt Range
Concept of Ecotourism

Ecotourism is defined as a “responsible
 travel to natural areas which conserves
 the environment and improves the welfare
 of the local people”.
                  The International Ecotourism Society (TIES)
Objectives of Ecotourism Product Development

                             Conservation of Biological
                                & Cultural Diversity




                                                          Sharing Socio-economic
 Minimization of Tourism’s
 Own Environmental Impact         Ecotourism                      Benefits
                                                           with Local Community




                                Visitors Satisfaction
Ecotourism as a market Segment

                           Tourist
                           Market


Cultural    Rural     Nature    Adventure   Business   Leasure
Tourism    Tourism   Tourism     Tourism     Travel     Travel




               Ecotourism
Thank You


   Aftab ur Rehman Rana
               President
Sustainable Tourism Foundation Pakistan
       Email: stfpak@gmail.com

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Promotion of ecotourism in salt range pakistan

  • 1. Prospects of Ecotourism in the Salt Range Pakistan Aftab-ur-Rehman Rana President, Sustainable Tourism Foundation Pakistan
  • 2. Components of Tourism Product Attractions Tourism Accommodation Accessibility Product Amenities
  • 3. Salt Range – Orientation The Salt Range consists of two lines of low, rugged hills that run east to west between the Soan and the Jhelum rivers, from the GT Road near Dina to the Indus near Kalabagh.
  • 4.
  • 5.
  • 6. Analysis of Tourism Potential of Salt Range Strong Points: • Easy accessibility M-2 Passing through the heart of Salt Range
  • 7. Analysis of Tourism Potential of Salt Range Strong Points: • Fantastic Landscape
  • 8. Analysis of Tourism Potential of Salt Range Strong Points: • Record of 600 million years of the earth’s history
  • 9. Analysis of Tourism Potential of Salt Range Strong Points: • Varying ecosystems, rich flora and fauna and Wetlands of International Importance
  • 10. Ucchali Lake Khabbeki Lake Kallar Kahar Lake Namal Lake Jhalar Lake SALT RANGE WETLANDS COMPLEX
  • 11. Analysis of Tourism Potential of Salt Range Strong Points: • Number of historical sites and remains of ancient settlements
  • 12. Analysis of Tourism Potential of Salt Range Strong Points: • Number of sites of cultural interest
  • 13. Stone Age in Soon Valley
  • 14. On the footsteps of Alexander
  • 16. Route of Alexander Invasion
  • 17. Invasion of Mahmood of Ghaznavi
  • 18. Al Beruni Calculated Circumference of the Earth- at Nandhna
  • 20. Sher Shah Suri Invasion
  • 21. Adventure Tourism in Salt Range
  • 22. Concept of Ecotourism Ecotourism is defined as a “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The International Ecotourism Society (TIES)
  • 23. Objectives of Ecotourism Product Development Conservation of Biological & Cultural Diversity Sharing Socio-economic Minimization of Tourism’s Own Environmental Impact Ecotourism Benefits with Local Community Visitors Satisfaction
  • 24. Ecotourism as a market Segment Tourist Market Cultural Rural Nature Adventure Business Leasure Tourism Tourism Tourism Tourism Travel Travel Ecotourism
  • 25. Thank You Aftab ur Rehman Rana President Sustainable Tourism Foundation Pakistan Email: stfpak@gmail.com