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Global trends video slides
- 1. Global Marketing Trends Thanks to: Mashable Time Inc. KPCB The World Bank The Economist Dr. Dominique Turpin, President of IMD McKinsey Global Institute The University of Chicago Booth Stanford University GSB Tommaso Canonici, VP Opinno
- 2. Change is the process by which the future invades our lives -> Alvin Toffler
- 4. Somos la generación singular
- 5. El ser humano es exponencial
- 6. El nacimiento de la inteligencia artificial
- 7. 7
- 8. El camino hacia la singularidad 2020-2025 Máquinas más inteligentes que un humano
- 10. Curiosity llega a Marte
- 11. La estratosfera “te da alas”
- 12. Virgin lleva turistas al espacio
- 13. Space X atraca en la ISS
- 14. La revolución biotecnológica que viene Coste de secuenciación de un genoma En 2014, $1000
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- 27. El fin del dinero efectivo
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- 42. NEW WAYS OF LIFE INTERNET OF THINGS & WEARABLE COMPUTING ROBOTIZATION GENOMICS 3D PRINTING (AND MAKERS) SELF DRIVING CARS
- 43. THE INTERNET OF THINGS AND WEARABLE COMPUTING
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- 54. ROBOTIZATION
- 57. 3DFP. Impresión de comida en 3D
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- 67. TODA LA POTENCIA DE CÁLCULO QUE NECESITAMOS
- 69. 69
- 73. 73 Five macro-trends are shaping the future marketing landscape 1. Demographic change 2. One billion new consumers in emerging markets 3. Urbanisation rise of mega cities 4. Rise of digital consumers 5. Scarcity of resources Guide
- 74. 74 INDIA CHINA Remains young Still young but growing very fast Source: World Bank 1. Demographic change: Population pyramids help understand where retail consumers of the future will be! Guide
- 75. 75Source: UN Department of Ageing and Population Brazil’s Population Pyramid Russia ’s Population Pyramid Men’s life expectancy in Russia (59) is lower than in Bangladesh (61)! Guide 1. Demographic change: Population pyramids help understand where retail consumers of the future will be!
- 76. 76 1. Demographic Change: Traditional markets are ageing fast People over 65 will increase by 200% between 1990 and 2030* WORLD 312 Mio à 969 Mio EU 92 Mio à 164 Mio USA 31 Mio à 72 Mio JAPAN 15 Mio à 36 Mio * Source: World Bank Guide
- 77. 77 1. Demographic change: Health and wellness concerns are growing Guide Rise in cases on diabetes, obesity, heart failures, cancers, etc.. has led manufacturers to respond:
- 78. 78 1. Demographic change: Health and wellness concerns are growing For companies: It’s an opportunity to make better margins It’s an opportunity for differentiation It’s an opportunity for to fight private labels Source: Gallup 2010 Guide
- 79. 79 2. One billion new consumers in emerging markets 1. China 9.2% 2. India 8.2 3. Ethiopia 8.1 4. Mozambique 7.7 5. Tanzania 7.2 6. Vietnam 7.2 7. Congo 7.0 8. Zambia 6.9 9. Nigeria 6.8 10. South Africa 6.7 “Over the next 5 years, some African economies are likely to grow as fast or faster than some Asian champions!”* Projected Growth in GDP 2010-2015 * Source: McKinsey Global Institute, 2010 Guide
- 80. 80Source: The Economist, February 24th 2011 2. One billion new consumers in emerging markets… half of them live in China with increasingly better incomes Guide
- 81. Mega Cities 75% of resources and 2% of land 70-75% of the world inhabitants by 2050 600 Cities generate 60% of GDP 3. Urbanization is increasing fast across the world
- 82. 82 3. Urbanization is increasing fast By 2020, China will have 200 cities, each will have more than 1million people Shenzhen (1980) Shenzhen (2013) Guide
- 84. 84
- 85. 85 4. The rise of the digital consumer is driven by mobile communications § The number of mobile web adopters is growing 8 times faster than the desktop web did in the mid 1990s § 1’000 new consumers sign for mobile phone every minute around the world Source: Google 2011 Guide
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- 94. http://www.bloomberg.com/news/2013-09-10/mcdonald-s-testing-mobile-order-app-for-u-s-stores.html
- 100. http://www.businessinsider.com/pebble-isnt-telling-customers-when-their-watches-will- ship-2012-12
- 103. 103 4. According to Google… √ Over 2 billion people have internet access √ 60% of UK adults made a purchase of internet during the past 3 months √ Google has 4 billion searches per day √ Over 20% of tweets contain a reference to a product of a brand Source: Google Europe Guide
- 104. 104 4. New technology is reaching consumers fast and contribute to purchase products obsolescence How long it took to reach a market audience of 50 millions Consumers: Radio à 38 years TV à 13 years Internet à 4 years Twitter à 9 months How many years before reaching obsolescence: Vinyl Records à 70 years CDs à 30 years Palm à 10 years DVDs à 5 years Guide
- 105. 105 4. Leading also to companies decline or disappearance Last year, for the very first time, Amazon.com sold more e.books than physical books Guide
- 106. 106 Guide The price of orange juice has doubled since 2009 The price of corn has doubled over the last six months The price of wheat has more than doubled over the past year The price of soybeans is up about 50% since June 2010 The price of cotton has more than doubled over the past year The price of sugar is the highest it has been in 30 years Etc. 5. Scarcity of resources is the next challenge!
- 107. 107 Three other key drivers: § China and India § Growing population in Africa § Climate change Guide 5. Scarcity of resources is the next challenge!
- 108. 108 Five macro-trends are shaping the future retailing landscape Issues Implications 1. Shift in demographics 2. One billion new consumers in emerging markets 3. Urbanisation rise of mega cities 4. Rise of digital consumers 5. Shortage of resources Together with new patterns of consumer consumption and behaviours