Building a WordPress website is not like building the Field of Dreams. Just because you build it, does not necessarily mean that “they” will come. In order to build a following for your brand or business, you must engage your audience or target market. This stands true across the board for the average WordPress user as well as the developer. We’ll take a look at the importance of proper and timely engagement, as well as what the average WordPress user can utilize in order to create seamless and streamlined avenues for engagement, right now. We’ll also take it a step further and discuss what the average developer can implement in order to make engagement much easier for the users having the websites developed.

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1. Whyutilize SocialMedia
1. How to engage YourAudience
1. Whatto use to make engagementeasier
Rules of
Engagement
rdoW r P e s s

3. People, too often believe that a
website is like a field of dreams.
Just because you build it, it
does not mean that “they” will
come. Why is Social
Engagement
Important?
WordPress is particularly good
for content. Social Media
drives content for WordPress.
You must use content to
engage your audience in order
to grow and keep a strong
following for your brand.

4. Why to Utilize Social Social

5. Social
Media
Is some of the best free marketing that a
person or smallbusinesscouldutilize.
Billionsofpeople are onlineand using
SocialMediato stay current andinfluence
their decisionmaking when it comes to
everything from politics topurchases.
rbun m e s

6. 7.395 Bil
3.42
Bil
2.31
Bil
1.96Bil
Total Population
Urbanisation:54%
Out of 7.3 Billion people on the planet, 3.4 Billion are on the Internet and 2.4 Billion are using social media. Billions of people arevoluntarily part of a
viable target market.
THE
DETAILS
Active SocialMediaUsers
Penetration:31%
Internet Users
Penetration:46%
Active MobileSocialUsers
Penetration:27%
Global Perspective

7. 25%
30%
25%
20%
16 to 24 25 to 34 35 to 44 45+
Facebook usage based on age
Facebookwill alwayslead in engagement
Facebook
37%
33%
20%
10%
16 to 24 25 to 34 35 to 44 45+
Instagram usage based on age
The pictureplatformwill hold ayoungerfanbase
Instagram
Twitter usage based on age
Thereisastandoutdemographic thatdisplaysprimary
ageon theplatform
Social Media Use
In ordertoutilizesocialmedia effectively, youhavetofindyourtargetmarket.Whilethis canbechallenging, itis notan insurmountabletask.Whenlookingattargetaudiences,wemustbegin withwhois using social media. Let’slookat
the numbers.
28%
37%
25%
10%
16 to 24 25 to 34 35 to 44 45+
Based on Demographic
Twitter

8. +10%+10% +17%
Growth in the number
of active Internet Users
+332 Million
Growth in the number
of active social media
users
+219 Million
Growth in Social Use
Annualtrends for SocialMedia use. These numbers show growth since 2015.
Growth in the number
of active mobile social
users
+283 Million

9. Twitter Snapchat Instagtam Pinterest Tumblr LinkedIn Facebook
310 300 100
500
150
550
Active Users
Globalmonthly active users for top social mediaplatforms.
2016, Millions 1,650
The “social” in social media means engagement or active participation in mutual interaction between you and other users belonging to the same social media sphere where
you’re operating. 88% of people do not want to interact with brands, so when you do, make it as satisfyingaspossible.

10. 88.2% ofU.S.Companies will use Social
Networks for marketing purposes inside
of 2016.
This number is estimatedto
reach 89.4% by 2017.
64% of Marketers said that increasing
audience engagementwas crucial to
their social media strategy.
Digital Marketers should come to realize that Social Media Marketing all boils down to the basics of why social media networks were created in the
first place – to provide a platform where people can interact with other people. These people are brought together through a a particular point of
engagement which is usually published content in the form of a picture, video, orarticle.
BreakingIt Down
What It All Means
Outof 7.3 Billion people on theplanet, 3.4 Billion are usingthe internet.Within that 3.4 Billion, about 2.4 Billion are active on Social Media. From what
we’ve seen, Facebook is dominatingwith 1,650 Millions active monthlyusers.
10yrs ago only 7% of the American
population used Social Media. That
number has not grown to 65%.

11. How to pick the right
otlp a f r m

12. Best Engagement Platforms
In orderto meaningfully compare socialplatforms’ engagement
levels
One must always compare how effectiveeach social
platform is at driving attentionon a per-user basis.
While Snapchat’s monthly active user base is estimated
to be slightly smaller thanTwitter, thephotosharing app is 5x more
effectiveat engagingusers.

13. 50
24
27
13
25
25
23
24
22
20
13
23
24
30
23
12
30
25
35
43
Facebook
Instagram
Twitter
Linkedin
Google+
Less Often Weekly Daily >Once Daily
Facebook
Leading the way with
greatest numberofusers
logging in on a daily basis
Instagram
Rapidly growing platform
only utilizing an image feed.
Twitter
Coming in 2nd behind
Facebook’s daily login rate.
LinkedIn
Will usuallyhave a smaller
daily log in rate just because
it isnt require for the
platform.
Google+
Thesocial indexer: Anything
publicly posted togoogle+ is
indexed in google search
results. SEO!!
Frequency of Access

14. As Percentage of Brands or
Followers
User Interactions with Brand
Posts
Tweets withmorethan3
hashtagsget 17% less
engagement.
Twitter Brand
Engagement
Facebookpostswith lessthan
250charactersget 60% more
engagement.
Facebook Brand
Engagement
Imagesoutperformall postsby
almost150%.
Instagram Brand
Engagement
Likelihood of Engagement
At some point, Brands will have to the realize that consumers aren’t contacting customer support because they want to talk to us. Make the point of contact as painless and satisfying for the customer
aspossible will only increase the chances of creating a future brand advocate.
4.21% 0.07% 0.03%

15. Instagram TwitterFacebook Facebook
Engagement rates on
Thursdays and Fridays
are 18% higher than the
other days of the work
week..
Post engagement rates
on facebook are 75%
higherwithinthe first 5
hours..
Tweets with1-2 hashtags
get 21% higheraverage
anagement than those
withnone.
64% of Marketers said that
increasing audience
engagement was crucial for
thir social media marketing
strategy.
The Basics…
While, I don’t want to take away from the importance of the active user population of a social media platform, a more forcused metric would be to look at the liklihood of
engagement.

16. Follower Loyalty
53%of Americanswhofollowbrandsin socialmedia
aremorel loyalto thosebrands. 87%of therecognition programsatcompaniestoday
focusontenure, wherepeopleget rewardedfor
simply stickingaround.Rewardloyaltyonsocial
media.53
%

17. How to
eane g g

18. Tell Your Story
Curate
Content from other users.
Hashtags
Help users to easilysearchsocial
networks for specifiedareasof
interest.
Promote
Your Brand’s Enthusiasts.
Turn them into Brand
Advocates.
Timing
Is Everything. Postingat the wrong
time can hurt engagement.

19. Curated content shows your audience that you don’t mind sharing content you haven’t created yourself aslong asit’shelpful tothem. This isanother excellentwayto bolster brand trust.Engagementgoes
both ways.Shre thecontent of your followers, consumers and other companies,and letthem know thatyou have done so by taggingthem.
Curate Content
Planning
Curating
Posting
Whenyoucuratecontent,makesurethatyoutag
the originalwritiers.
Curatedcontentis a greatwayto providehigh
qualitycontentfromothersourcestoyourfollowers.
.
You alwayswant to be sure that the content that
you are sharing is relevant to your brand.

20. 60% 18%
higher towardthe end of the
work day
Highercloser to weekends thanany
other weekday.
The Facebook post
engagement rate is
Social media engagementis
Post a pieceof content on a certain
Social network at the wrong time and no one will see it, wich hurts your engagement. There are a lot of social media tools out there that help you figure out the best
timetopostcontent.Tweriodwil analyzeyourtweetsandthetweetsofyourfollowersin ordertofigureoutwhattimeyourtweetswillreach thelargest audience.
Timing Is Everything

21. 88%
Of people do not want to interact
with brands on social media.
17%
Of users complain about a brand
on social media.
37 min
Thetime Americans spend on
social media a day.
80%
Of marketersshared 3rd party
content in orrder to improve
company visibility
People mentioned in a curated post are likely to comment with their thanks. The more people tagged, the more
comments there will be to get the conversation going on your page.
Promote your Enthusiasts
Shareyour followers content. Hold Contests for loyal followers that promote your brand. Define here you will cureate the content. Will you use a social netowkr ora dedicated content hub from a
company. Determine what types of content you will create.Will you curate elements of blog posts such as inforgraphics, charts, and quotes. Define howyou will reach out to the people from whom you
curate content.

22. A goodHashtagis memorable,unique and
relevant toyour campaign.
Try not touse morethan 2hashtagsper post.
Hashtags
Hashtags help users to easily search social networks like Twitter, Facebook, Instagram ,
Google+ for specifies areas of interest. Theyare a great way to start and join a conversation.
f
b
Researchthe hashtagbefore youuse it.
Usinghashtagsisan incredible waytoboost
socialmedia enagagement.
Hashtags identify the subject of your content, making it easier to find for Twitter users who
aren’t followers but are searching for similar subjects.
g
j

23. Ask Questions Creatively: Zomato – a restaurant finding app- instead of asking, whats your favorite dish, they incorporated a picture and instead asked, “Which one
areyou??”Theimagedepictedseveral sifferentfoodiepersonas.01
OrganizeUniqueContests:Hold contestswhereusershavetofollowyourbrandon socialmediaandcreatea postrelevanttoyourbrandorcurrentcampaign.
02
Share someone else’s content and tag them: When you sharecontentandtagtheauthor,theyaremorelikely tocommentonthepostandstartaconversationon
yourpage.03
Encourage user Generated Content: An excellent way to get people talking about yout brand. Get users to create content relevant to your brand. Easiest to execute
asa contest.
Connectwith a social cause:Evenifthecuasedoesn’tdirectlyrelatetoyourbrand,it canstill enhanceyourengagement. Plus,itsjusta nicething todo.
Post About CurrentEvents:Being topicalalwaysbringsfresh traffictoyourpage,whetherit’scentered onaholiday,eventorlive show..
04
05
06
Ways To Engage
As always, schedule your psts at high traffic times on socal media.. In knowing that certain platforms will yield high user engagement on your posts.
Studies show that the less people want to be at work, the more they’re on facebook and other social media platforms. That means early afternoon and
later in the work/school week..

24. What To Use
nglp u i s

25. Application Programming Interface

26. Plugin APIs are made up of API Hooks, also
known as Filters and actions, used by
WordPress to set your plugin at runtime..
PluginAPIs
TheTheme Modification API consists of all
functions and hooks that are part of the
WordPress API related to the use of Theme
modification values.These functions can be
used by theme authors to save modifications
to theit themes as WordPress options.
ThemeMod APIs
The Database API is made up
of 3 others: Options,
Transients, Metadata.
Together they form what might
be called the WordPress
Database API, which is the
plugin/theme/add-on interface
created by the entire
WordPress project in respect
to access data as named
values stored in the database
layer.
DatabaseAPIs
This API allows developers to customizeand
add controls to the Appearance/Customize
admin screen.
CustomThemeAPIs
Don’t Fear the API

27. Content Curators
WP RSS Aggregator
A fantasticplugin forRSSimportingand
autoblogging.A great waytopostandshare
contentfromothers.
MyCurator
This plugin hasgreatfeaturesthathelp toimport
qualitycontentthatis relevant toyourbrand.
WP Pipes
This plugin providesa streamlinedwayto import
RSS,autoblog andautoposttosocial media.
Storify
Whenusedcorrectly,Storifyis aninnovativeway
tonotonlybring storiestolife, buttoalsoshare
contentfromothersin originalposts.

28. Juicer
Use this plugin to display and organize your
posts form various social media platforms.
Twine Social
Creates a full page wall of all social media
posts on yourwebsite.
Miappi
This plugin allows your to display social
media feeds and hashtag content in one
widget.
ShareSpring
Utilizes a full page for social media posts.
Self Aggregators

29. MARKETING
ELEMENTS
Publish to Post
Publish to Post plugins are a great way to save time on creating individual posts to each socialmedia platform.
Facebook Publish WP to TwitterFacebook Auto Publish TwitterAuto Publish
Post to Social
This plugin isgreattopublishing articles directlyto
Facebook.Thisplugin also comeswiththe abilityto seta
cusotmpicturewith yourposts.
Filterthetypsofpoststhatarepublishedto Facebook
basedoncategoriesandcustomposttypes.
CustomizemessageformatsforTwitterwhile keepng the
abilitytofiltercontentthatis posted.
This plugin isgreattopublishing articles directlyto
Twitter.Thisplugin also comeswiththe abilityto seta
cusotmpicturewith yourposts.

30. Beyond the plugins, consider connecting yourWordpress site to Klout in order to increaseyourscore. YourLinkedInSSI can beimportant for most busineses if they’reutilizing LinkedIn.It is a great featurefor eCommercesites to measure how effective your
engagement can translate into sales.
If Jetpack could pour a fresh cup of coffee, it would bethe best
personal assistant a webmaster could ask for. Amongits manytools
is ananalytics feature, which focuese on serving the most importnant
analytic data.
A little morecomplicted that jetpack, Google analytics is an industry
standard as it pertains to website analytics. Google Analyicsdoes a great
job of integrating theAnalytics with WordPress.
Theplugin rivals Google Analytics but still doesnt haveenough features
to out shine the standard.
Analytics Measurements
Jetpack Google Analytics StatsCounter

31. While the other measurement tools I listed are able to accuratelymeasure how well you are engaging with
your market, Klout willmeasure how much influence your engagement had gotten you.
Social InfluenceMeasurement
Klout utilize a slightly complex algorithm to measure your score across networks and topics you participate
in.
To Improve YouMust Measure
Install and activate the Jetpack plugin and connect to a WordPress.com account. Log into Klout and connect
your WordPress.com account.
Kloutis easier than youthink to connect
Connecting your site to Klout
UtilizeKlout to its potential by adding all of your Social Networks. Klout will not only help with engagement,but it willalso allow you to measureyour social influence.Social influences
is often usedtoleverage brand partnershipsand advertising sponsorships.

32. Let Others Do The Work
SocialShare Buttons
Plugins like Digg Digg will social sharing
buttons to your posts and pages so that users
can sharewith just one click!
SocialNetwork Widget
The WP MashSocial Widget will allow users to
easier access all of your social sites through a
single sidebar widget.
Optimize your reach by integrating your website into social networks. Continue to use tools that make it easier for others to share
yourcontent.
Utilizeplugins thatwill makeit easyforyouruserstoshareyourcontentfromyourself hosted WordPresssite. Thesesimple add-onswill help toincreaseyourreach in thesocial sphere.
WP MashSocial Widget

33. Pulling incontent for yourwebsite from other
authors and tagging them, increases engagement
for the site. People that are tagged are more likely
to commentand engage.
1
If you are posting the content to your own site with
RSSplugins, use publish to post plugins to post
these articles to social media.
2
Don’t be afraid to use self aggregaator plugins and
build a page that will display your social media
posts onyour website.
3
UseAnalytics plguins to meausrethe impact and
effectiveness of certain types og content coming
from yoursite.4
By using these analyticsplugins, you’ll make it easy to see how effective your social media engagement tactics are, thereby letting you adjust your techniques
accordingly.
Doing The Needful
Use theseplugins toimportandpostcontentpublishedbyothersthatou canshareon yoursite.Besuretotag theoriginal authors tothepostsin ordertoincreaseyourengagement.

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You can find me and great content on these social media platforms.
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35. THANK YOU FOR WATCHING
adoW r C m p