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The Proposal
Planning and Hosting a Hospitality
Event
Learning Outcomes
• Describe the structure of a formal proposal
• Break down the requirements of the client
brief
• Organise themselves to create the proposal
What you need to cover...
Date and Time
• Date and Time
• Description of Event
• Legal Constraints
• Number of Attendees
• Facilities
• Duration
• Location
• Catering
• Staffing
• Entertainment
• Publicity
• Costs
• Contingency Plans
• Organisation Structure
Description of Event
• Inline with the client brief
• Clear description of what is being proposed
• A very small reference to everything else
Legal Constraints
• Health and safety
• Negligence
• Hazardous substances
• Insurance requirements
• Fire regulations
• Provision of first aid
Numbers of Attendee
• How many
• All at once / staggered
• Control of attendance
– Invitations
– Guest lists
– Ticketing
Facilities
• Car parking
• Cloakrooms
• Toilets
Duration
• How long will it last
• Breaks
• Warm Up acts (if applicable)
Location
• Size
• Layout
• Decor
• Disabled access (an absolute must)
Catering
• Type of menu
• Style of service
• Quantities of food and drink
Staffing
• Numbers
• Roles
Entertainment
• Music
• Speakers
• Entertainers
Publicity
• How
• Where
• When
• Target Market
Costs
• A detailed list of how much this event will cost
• Include items which are free
• Do a breakeven analysis
– Does your ticket price cover the breakeven cost?
Contingency Arrangements
• What is something you need doesn’t happen?
– Its not sunny
– A performer doesn’t show
– Your catering lets you down
• What’s your Plan B?
Organisation Structure
• Structure of everyone in your group
– Roles
– Responsibilities
Learning Outcomes
• Describe the structure of a formal proposal
• Break down the requirements of the client
brief
• Organise themselves to create the proposal

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The Structure of a Formal Proposal