Web Redesign by the Numbers
•Transferir como PPT, PDF•
2 gostaram•655 visualizações
Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Analytics Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn)
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a Web Redesign by the Numbers
Semelhante a Web Redesign by the Numbers (20)
Mais de Affiliate Summit
Mais de Affiliate Summit (20)
Último
Último (20)
Web Redesign by the Numbers
- 1. Affiliate Summit West 2011 Web Redesign by the Numbers Sharon Mostyn AVP - Ecommerce, 1 st Mariner Bank @SharonMostyn and @1stMarinerBank
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 3. Time To Poll The Audience! 1.) How many of you have redesigned a website? 2.) How many are redesigning your site in 2011? 3.) How many used web analytics to guide your redesign?
- 9. Numbers To Know: Visitors Demographics Source: Alexa, Dec. 2010
- 10. Numbers To Know: Visitors New vs. Returning Loyalty (Repeat Visits) Visits (vs. Visitors) Source: Google Analytics, Dec. 2010
- 11. Numbers To Know: Visitors Geographic Distribution
- 12. Numbers To Know: Goals Goals: Sales, Leads, Forms, White Paper Downloads, etc.
- 13. Numbers To Know: Goals Keywords and How They Convert to Goals
- 14. Numbers To Know: Pages Pages aka “Top Content”
- 16. Numbers To Know: Timing Re-launch during slow period in order to minimize risk if/when something unexpected happens. Don’t re-launch during your busy months. Re-launch or test during slow hours.
- 17. Numbers To Know: Traffic Sources Blog = #1 Referring Source Source: Hubspot, Aug. 2009
- 18. Numbers To Know: Clickstream Source: Alexa, Dec. 2010
- 19. Numbers To Know: Competition How does your audience compare? Source: Alexa, Dec. 2010
- 21. Numbers To Know: Technical Operating System, Browser, Version Watch for Mobile and iPad
- 22. Numbers To Know: Technical Screen Resolution and Colors (16-bit, 24-bit, 32-bit)
- 23. Numbers To Know: Technical Flash Versions and Java Support
- 25. Questions? Sharon Mostyn By Day: AVP, Ecommerce 1 st Mariner Bank Twitter: @1stMarinerBank Email: [email_address] Websites: http://www.1stMarinerBank.com http://www.VAMortgage.com Evenings and Weekends: Jack of All Trades, Mom of Two Motherhood, Marketing, & Medical Mayhem Twitter: @SharonMostyn Email: [email_address] Website: http://sharonmostyn.com Thank you! For more details, contact:
- 26. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Notas do Editor
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjA3NDAwMjE0NA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- Why are website visitors important? Because more visitors mean more people to convert to leads and sales . Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in those search engines. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz19N2lcqBE
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjA3NDAwMjE0NA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: