Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

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Affiliate Summit

Bill macaitis affiliate summit east - keynote format

Negócios

Strategies from
Slack, Zendesk
& Salesforce
UNICORN GROWTH STRATEGIES
Bill Macaitis
Macaitis Advisory
bmacaitis@gmail.c
om

MY BACKGROUND
linkedin.com/in/bmacaitisMacaitis Advisory
B2C
B2B
Advisor

CUSTOMER CENTRIC
linkedin.com/in/bmacaitisMacaitis Advisory
“I’ve already recommended
your service to probably 20
or 30 colleagues”.

NPS & CSAT
linkedin.com/in/bmacaitisMacaitis Advisory

MULTI-TOUCH
ATTRIBUTION
linkedin.com/in/bmacaitisMacaitis Advisory

PRICING
linkedin.com/in/bmacaitisMacaitis Advisory

CONTENT MARKETING
CHANNELS
Display Retargeting Website Email SEM SEO Facebook Twitter
Qualified Leads
Bottom
Top
Mid
linkedin.com/in/bmacaitisMacaitis Advisory

linkedin.com/in/bmacaitisMacaitis Advisory
PODCASTS

IN PRODUCT MESSAGING
linkedin.com/in/bmacaitisMacaitis Advisory

CAMPAIGNS
linkedin.com/in/bmacaitisMacaitis Advisory

CUSTOMER STORIES
linkedin.com/in/bmacaitisMacaitis Advisory

TEST, TEST, TEST
linkedin.com/in/bmacaitisMacaitis Advisory

MINIMIZE FRICTION VIA
CREDITS
linkedin.com/in/bmacaitisMacaitis Advisory

REVERSE IP & ABM
linkedin.com/in/bmacaitisMacaitis Advisory

BRANDS WITH
PERSONALITY
linkedin.com/in/bmacaitisMacaitis Advisory

PERSONALITY IN YOUR
PRODUCT
linkedin.com/in/bmacaitisMacaitis Advisory

HAVE FUN
linkedin.com/in/bmacaitisMacaitis Advisory

SEO
linkedin.com/in/bmacaitisMacaitis Advisory

THANK YOU!
Macaitis Advisory
Bill Macaitis
bmacaitis@gmail.com
linkedin.com/in/bmacaitisMacaitis Advisory

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Unicorn Growth Strategies Of Slack, Zendesk & Salesforce

1. Strategies from Slack, Zendesk & Salesforce UNICORN GROWTH STRATEGIES Bill Macaitis Macaitis Advisory bmacaitis@gmail.c om

2. MY BACKGROUND linkedin.com/in/bmacaitisMacaitis Advisory B2C B2B Advisor

3. CUSTOMER CENTRIC linkedin.com/in/bmacaitisMacaitis Advisory “I’ve already recommended your service to probably 20 or 30 colleagues”.

4. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

5. linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism MODERN MARKETING ORG

6. NPS & CSAT linkedin.com/in/bmacaitisMacaitis Advisory

7. MULTI-TOUCH ATTRIBUTION linkedin.com/in/bmacaitisMacaitis Advisory

8. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

9. PRICING linkedin.com/in/bmacaitisMacaitis Advisory

10. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

11. CONTENT MARKETING CHANNELS Display Retargeting Website Email SEM SEO Facebook Twitter Qualified Leads Bottom Top Mid linkedin.com/in/bmacaitisMacaitis Advisory

12. linkedin.com/in/bmacaitisMacaitis Advisory PODCASTS

13. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

14. IN PRODUCT MESSAGING linkedin.com/in/bmacaitisMacaitis Advisory

15. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

16. CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

17. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

18. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

19. BRAND CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory

20. MEASURING CAMPAIGNS linkedin.com/in/bmacaitisMacaitis Advisory Funnel Metrics Brand Metrics Methodologies • Unaided Recall • Aided Recall • Sentiment • Share of Voice • Share of Conversation • Visits • MQL’s • Pipeline • ACV • CAC / Payback • Geo tests • Pre & post surveys • Where did you hear about us? • Multi-touch attribution • Time stamp analysis • Creative split-tests

21. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

22. CUSTOMER STORIES linkedin.com/in/bmacaitisMacaitis Advisory

23. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

24. TEST, TEST, TEST linkedin.com/in/bmacaitisMacaitis Advisory

25. MINIMIZE FRICTION VIA CREDITS linkedin.com/in/bmacaitisMacaitis Advisory

26. REVERSE IP & ABM linkedin.com/in/bmacaitisMacaitis Advisory

27. MODERN MARKETING ORG linkedin.com/in/bmacaitisMacaitis Advisory CMO Ops & Analytics Lifecycle Nurture Growth PMM Brand Content PR Campaigns Events IntlEvangelism

28. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory

29. BRANDS WITH PERSONALITY linkedin.com/in/bmacaitisMacaitis Advisory

30. PERSONALITY IN YOUR PRODUCT linkedin.com/in/bmacaitisMacaitis Advisory

31. HAVE FUN linkedin.com/in/bmacaitisMacaitis Advisory

32. SEO linkedin.com/in/bmacaitisMacaitis Advisory

33. THANK YOU! Macaitis Advisory Bill Macaitis bmacaitis@gmail.com linkedin.com/in/bmacaitisMacaitis Advisory