SlideShare uma empresa Scribd logo
1 de 9
The Mobile & Social
 Engagement Story

         Jonathan Stefansky
           CEO/Co-Founder


     Turning Viewers into Customers


            March 12th 2012
Agenda

Define Video Marketing & Engagements

• Engagement on the Web & Social
• Mobile Devices – Tablet vs Phones
• Advertising – Adwords, Facebook, Linkedin

Q&A
What is Video Marketing?

Internet Marketing Dictionary.com
   “Means to include Video into one’s marketing
   efforts to promote an offer. This can be done
   via a full motion Video or a screen-capture
   Video.”
What is an Engagement?
                           Logo - CTA


                            Call to Action




                            Apps


    Share on   Share on   Embed on
    Facebook   Twitter    web site
Source of Data

             2012 Video Engagement Report

- Companies Surveyed: 800+
- Impressions: 6 Million +
- Business Size: 86% <10 employees
Social vs Web
Mobile Engagement Rates
A personal story
Our experience in advertising
Q&A

follow me @jstefansky
  www.viewbix.com

Mais conteúdo relacionado

Destaque

How to Create the Three Quick Qualification Questions
How to Create the Three Quick Qualification QuestionsHow to Create the Three Quick Qualification Questions
How to Create the Three Quick Qualification Questions
Affiliate Summit
 

Destaque (11)

Grill the Affiliate Manager: Questions You Want Answered
Grill the Affiliate Manager: Questions You Want Answered	Grill the Affiliate Manager: Questions You Want Answered
Grill the Affiliate Manager: Questions You Want Answered
 
Super Affiliate Publishing with WordPress
Super Affiliate Publishing with WordPressSuper Affiliate Publishing with WordPress
Super Affiliate Publishing with WordPress
 
How to Create the Three Quick Qualification Questions
How to Create the Three Quick Qualification QuestionsHow to Create the Three Quick Qualification Questions
How to Create the Three Quick Qualification Questions
 
Get Compliant. Get Conversions!
Get Compliant. Get Conversions!Get Compliant. Get Conversions!
Get Compliant. Get Conversions!
 
Targeting Your Customers Using Google+
Targeting Your Customers Using Google+Targeting Your Customers Using Google+
Targeting Your Customers Using Google+
 
Community, Conversation, Conversion – Social Tips You Need
Community, Conversation, Conversion – Social Tips You NeedCommunity, Conversation, Conversion – Social Tips You Need
Community, Conversation, Conversion – Social Tips You Need
 
Make it Legal! Advantages of Legalizing Businesses
Make it Legal! Advantages of Legalizing BusinessesMake it Legal! Advantages of Legalizing Businesses
Make it Legal! Advantages of Legalizing Businesses
 
Merchant Basics – Launching a New Affiliate Program
Merchant Basics – Launching a New Affiliate ProgramMerchant Basics – Launching a New Affiliate Program
Merchant Basics – Launching a New Affiliate Program
 
The FTC Called and Said Your Landing Page Sucks!
The FTC Called and Said Your Landing Page Sucks!The FTC Called and Said Your Landing Page Sucks!
The FTC Called and Said Your Landing Page Sucks!
 
Mobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate ChannelMobile Marketing – The 97% Response Rate Channel
Mobile Marketing – The 97% Response Rate Channel
 
The Regulators are Taking Aim: Are You a Target?
The Regulators are Taking Aim: Are You a Target?The Regulators are Taking Aim: Are You a Target?
The Regulators are Taking Aim: Are You a Target?
 

Semelhante a The Mobile and Social Engagement Story

Leverage Social Media Workshop
Leverage Social Media WorkshopLeverage Social Media Workshop
Leverage Social Media Workshop
Louellen Coker
 
How the world is accepting jive
How the world is accepting jiveHow the world is accepting jive
How the world is accepting jive
NVISH Solutions
 
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
Harald Reedtz Tokerød
 

Semelhante a The Mobile and Social Engagement Story (20)

Leveraging Social Media for Your Law Practice
Leveraging Social Media for Your Law PracticeLeveraging Social Media for Your Law Practice
Leveraging Social Media for Your Law Practice
 
Leverage Social Media Workshop
Leverage Social Media WorkshopLeverage Social Media Workshop
Leverage Social Media Workshop
 
Understanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthUnderstanding the Marketing Mix for Growth
Understanding the Marketing Mix for Growth
 
ADMA Multi-Channel Marketing
ADMA Multi-Channel MarketingADMA Multi-Channel Marketing
ADMA Multi-Channel Marketing
 
Social Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCMSocial Media Marketing Made Simple NCM
Social Media Marketing Made Simple NCM
 
Getting Started with Social Media Marketing
Getting Started with Social Media MarketingGetting Started with Social Media Marketing
Getting Started with Social Media Marketing
 
WOWIntegratedMarketingBOOK
WOWIntegratedMarketingBOOKWOWIntegratedMarketingBOOK
WOWIntegratedMarketingBOOK
 
SmartKISS Presentation
SmartKISS Presentation SmartKISS Presentation
SmartKISS Presentation
 
It's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketingIt's SOCIAL Business - Not just marketing
It's SOCIAL Business - Not just marketing
 
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy10 Tips to Help ‘Go & Grow’ Your  Social Media & Online Marketing Strategy
10 Tips to Help ‘Go & Grow’ Your Social Media & Online Marketing Strategy
 
How the world is accepting jive
How the world is accepting jiveHow the world is accepting jive
How the world is accepting jive
 
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
 
Ppt articale 28
Ppt articale 28Ppt articale 28
Ppt articale 28
 
Is B2B Really Ready for Video and Social Media
Is B2B Really Ready for Video and Social MediaIs B2B Really Ready for Video and Social Media
Is B2B Really Ready for Video and Social Media
 
Digital Marketing for the Motor Trade
Digital Marketing for the Motor TradeDigital Marketing for the Motor Trade
Digital Marketing for the Motor Trade
 
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
Digital Marketing - Oplæg for Erhvervsakademi Lillebælt (EAL) d. 07.05.2015
 
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi..."An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
"An Apartment Firm’s Web Presence - How Customers Respond" - Red Door Marketi...
 
Marquette Social Listening presentation
Marquette Social Listening presentationMarquette Social Listening presentation
Marquette Social Listening presentation
 

Mais de Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
Affiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
Affiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
Affiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
Affiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
Affiliate Summit
 

Mais de Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Último

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 

Último (20)

Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

The Mobile and Social Engagement Story

  • 1. The Mobile & Social Engagement Story Jonathan Stefansky CEO/Co-Founder Turning Viewers into Customers March 12th 2012
  • 2. Agenda Define Video Marketing & Engagements • Engagement on the Web & Social • Mobile Devices – Tablet vs Phones • Advertising – Adwords, Facebook, Linkedin Q&A
  • 3. What is Video Marketing? Internet Marketing Dictionary.com “Means to include Video into one’s marketing efforts to promote an offer. This can be done via a full motion Video or a screen-capture Video.”
  • 4. What is an Engagement? Logo - CTA Call to Action Apps Share on Share on Embed on Facebook Twitter web site
  • 5. Source of Data 2012 Video Engagement Report - Companies Surveyed: 800+ - Impressions: 6 Million + - Business Size: 86% <10 employees
  • 8. A personal story Our experience in advertising
  • 9. Q&A follow me @jstefansky www.viewbix.com