Uneak White's Personal Brand Exploration Presentation
The Mobile and Social Engagement Story
1. The Mobile & Social
Engagement Story
Jonathan Stefansky
CEO/Co-Founder
Turning Viewers into Customers
March 12th 2012
2. Agenda
Define Video Marketing & Engagements
• Engagement on the Web & Social
• Mobile Devices – Tablet vs Phones
• Advertising – Adwords, Facebook, Linkedin
Q&A
3. What is Video Marketing?
Internet Marketing Dictionary.com
“Means to include Video into one’s marketing
efforts to promote an offer. This can be done
via a full motion Video or a screen-capture
Video.”
4. What is an Engagement?
Logo - CTA
Call to Action
Apps
Share on Share on Embed on
Facebook Twitter web site
5. Source of Data
2012 Video Engagement Report
- Companies Surveyed: 800+
- Impressions: 6 Million +
- Business Size: 86% <10 employees